Absolute Essentials Of Digital Marketing
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Absolute Essentials Of Digital Marketing
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Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2020-09-24
Absolute Essentials Of Digital Marketing written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Digital Marketing Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : ar
Publisher: Vibrant Publishers
Release Date : 2020-07-23
Digital Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-23 with Business & Economics categories.
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Digital Marketing Essentials
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Author : RWG Publishing
language : en
Publisher: RWG Publishing
Release Date : 2024-06-28
Digital Marketing Essentials written by RWG Publishing and has been published by RWG Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.
Digital Marketing
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Author : Robertson Adler
language : en
Publisher: A G Printing & Publishing
Release Date : 2021-11-30
Digital Marketing written by Robertson Adler and has been published by A G Printing & Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.
Marketing has been the most effective tool in gathering potential audiences and maintaining cordial ties with the present audience. Marketers have been using different tactics and strategies for a long time to lure customers. With the age of digital transformation, even marketing strategies have turned into internet marketing strategies and a whole lot of them have come up which have caused the mass change. These strategies are considered judicious in portraying the brand’s image to the customers and potential customers. Continue to read forward to understand what is internet marketing and what are the different strategies that help in carrying out marketing of a product or service.
Digital Marketing Essentials Learn About Digital Marketing And How To Use It To Leverage Technology To Get More Traffic Boost Your Website Ranking
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Author : Adam Torbert
language : en
Publisher: Independently Published
Release Date : 2019-02-14
Digital Marketing Essentials Learn About Digital Marketing And How To Use It To Leverage Technology To Get More Traffic Boost Your Website Ranking written by Adam Torbert and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-14 with Business & Economics categories.
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Are you interested in learning about one of the most attractive careers that are currently available to anyone? If your answer is yes, and it should be, then keep on reading. Digital marketing is the career I am referring to and it is the topic of this book. Digital marketing is using the internet as a platform for doing marketing and leveraging existing technologies and services such as social media, search engines, email and so on in order to get more traffic to a certain website and to increase business. Digital marketing allows you to scale and to actually work smart by leveraging technology, since when you set up a certain system or campaign, then it will do the work for you and all you have to do afterward is to do some monitoring here and there to see if it is necessary to make adjustments in order for the results to keep coming in. It would be a very smart investment to start becoming a digital marketing expert right now since more and more companies are realizing that they have no choice but to start advertising and doing their marketing online if they want to be relevant, so for that reason, you want to position yourself in order to be able to have negotiating power and leverage due to your knowledge and your preparation and an ability to catch trends early enough. The number of people who have access to the internet is rising and for a good reason, it is making lives easier and opening up opportunities and for that reason, it is getting more and more attention. If you want to market successfully, you have to be where the attention is. In this book, you can expect to learn about the essential parts of digital marketing, some of which are: -Search Engine Optimization-Social media advertising-Analytics and tracking and measuring data in order to be able to make better decisions-And more... If you want to do digital marketing, then there is no excuse not to be a part of it since you can do it as long as you have a computer and a working internet connection. If you have an internet connection and a computer, that is all you need to do digital marketing as a career since all that you have to is to connect to the internet. Best of all, if you have a laptop, then you can work from anywhere in the world as long as you can find an internet connection that is fast enough. If you want to be a part of a career that actually allows you to have freedom and that gives you the best chance of actually having work/life balance, then scrolling over to the BUY button and clicking it is the right thing to do!
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-06-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Essentials Of Digital Marketing
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Author : Kathryn Waite
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2018-02-26
Essentials Of Digital Marketing written by Kathryn Waite and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-26 with Business & Economics categories.
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Want To Learn Digital Marketing Read This Book
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Author : Mikkell Khan
language : en
Publisher: Mind of Khan Studios
Release Date : 2021-03-01
Want To Learn Digital Marketing Read This Book written by Mikkell Khan and has been published by Mind of Khan Studios this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Business & Economics categories.
Are you ready to increase your sales through the power of digital marketing? Would you like to learn strategies that can get you those goals quickly and efficiently? Even if you aren't the most versed in marketing? Then this book may be just what you are looking for... With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work? This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work. Here are some of the pearls you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO for free traffic How to tap into the power of social media to grow your business How to drive high ROI with email marketing How to partner with influencers for success And so much more quick, actionable strategies. Now are you ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of Want To Learn Digital Marketing? Read this Book! and get ready to gain the knowledge you need to boost the trajectory of your business! Keywords: digital marketing book, digital marketing essentials, digital marketing strategy, digital marketing for beginners, digital marketing for small business, digital marketing handbook, digital marketing 2021, digital marketing career, business books
Digital Marketing The Essential Guide To Low Cost Successful Content Marketing How To Find The Right Role For You In The Digital Marketing Industry
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Author : Marie McCrady
language : en
Publisher: Marie McCrady
Release Date : 2021-09-25
Digital Marketing The Essential Guide To Low Cost Successful Content Marketing How To Find The Right Role For You In The Digital Marketing Industry written by Marie McCrady and has been published by Marie McCrady this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-25 with Business & Economics categories.
The third and last section is about public relations and how it applies to your company’s marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it. The unfair advantage will show you: • The critical role branding your auto dealership plays in your long-term success • Why humanizing your dealership can make all the difference (and how to do it) • The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) • How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level • The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) This book will provide you with absolutely everything you need to become profitable in digital marketing. The following introduction and tutorial will answer most, if not all of your questions regarding how internet marketing works and how you can utilize it to your benefit. So learn as much as you can, get out there, and start making money!
Digital Marketing
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Author : Alan Charlesworth
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-01
Digital Marketing written by Alan Charlesworth and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Business & Economics categories.
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals’ privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google’s development of the ‘zero click’ Online ad fraud Updated online resources available via the author’s own site This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.