Achieving Brand Loyalty In China Through After Sales Services
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Achieving Brand Loyalty In China Through After Sales Services
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Author : Alexander Fraß
language : en
Publisher: Springer
Release Date : 2016-06-08
Achieving Brand Loyalty In China Through After Sales Services written by Alexander Fraß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-08 with Business & Economics categories.
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.
Product Lifecycle Management Volume 1
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Author : John Stark
language : en
Publisher: Springer Nature
Release Date : 2022-05-03
Product Lifecycle Management Volume 1 written by John Stark and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Technology & Engineering categories.
This fifth edition of “Product Lifecycle Management” updates and adds to the successful fourth edition, the most frequently cited PLM publication. It gives the reader a thorough explanation of Product Lifecycle Management (PLM) and provides them with a full understanding and the skills to implement PLM within their own business environment. This new and expanded edition is fully updated to reflect the many technological and management advances made in PLM since the release of the fourth edition. “Product Lifecycle Management” will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. Among the components of PLM described are product-related business processes, product data, product data management (PDM) systems, other PLM applications, best practices, company objectives and organisation. This book also describes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product Lifecycle Management” (5th edition) explains what PLM is, and why it is needed. It describes the environment in which products are ideated, developed, manufactured, supported and retired, before addressing the main components of PLM and PLM Initiatives. Key activities in PLM Initiatives described include organisational change management (OCM) and project management. The final part of the book addresses the PLM Initiative, showing the typical steps and activities of a PLM project or initiative.
Wto Globalization And China S Health Care System
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Author : Xiaowan Wang
language : en
Publisher: Springer
Release Date : 2007-08-06
Wto Globalization And China S Health Care System written by Xiaowan Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-06 with Business & Economics categories.
This book considers the key sectors of China's health care system after its entrance into the WTO, including the pharmaceutical industry, health insurance services, and hospitals in terms of policies, legal framework and market potential. It offers a critical analysis of the impact of the WTO and globalization on China's health care.
International Business Strategy
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Author : Alain Verbeke
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-07
International Business Strategy written by Alain Verbeke and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
Applications Of Decision Science In Management
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Author : Taosheng Wang
language : en
Publisher: Springer Nature
Release Date : 2022-09-07
Applications Of Decision Science In Management written by Taosheng Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-07 with Technology & Engineering categories.
This book covers research trends of data science and management involving cutting edge technologies and novel research directions from diverse fields of industries, business and government sectors. It involves usage of various advanced tools and techniques for understanding different data collected at the grassroot level to generate actionable insights for making crucial decisions. This book aims to serve as a reference book for researchers in the area of decision science for management. It covers alternative solutions with innovative ideas and issues from different fields of business management.
Building Network Capabilities In Turbulent Competitive Environments
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Author : Paul Hong
language : en
Publisher: CRC Press
Release Date : 2014-12-19
Building Network Capabilities In Turbulent Competitive Environments written by Paul Hong and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme
Doing Business With China
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Author : Jonathan Reuvid
language : en
Publisher: GMB Publishing Ltd
Release Date : 2006-07
Doing Business With China written by Jonathan Reuvid and has been published by GMB Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07 with Business & Economics categories.
This revised fifth edition of Doing Business with China has been updated to take into account key changes in the legal and fiscal environment. It remains the most comprehensive guide available to all aspects of commercial engagement in China. It focuses on developments in China as business and regulatory environment over the past four years since WTO entry and on the key industry sectors where China is already a global player or which offer good opportunities for foreign investment and trade. In addition, the guide provides authoritative insight into accounting, auditing and taxation practices; banking, foreign exchange and corporate finance; and marketing issues which are unique to the Chinese markets. Revisions include updates to chapter's on economic performance and outlook, China's Securities Market and sector reports on China's automotive indutry, banking, oil and gas and steel production and core minerals."
Principles Of Marketing For A Digital Age
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2022-12-31
Principles Of Marketing For A Digital Age written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-31 with Business & Economics categories.
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
The Road Map Of China S Steel Industry
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Author : Xinchuang Li
language : en
Publisher: Springer Nature
Release Date : 2020-07-03
The Road Map Of China S Steel Industry written by Xinchuang Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-03 with Technology & Engineering categories.
This book explores the principles of supply-side structural reform and current practices in the Chinese steel industry. Focusing on the general requirements for high-quality development, it reviews the evolution of the global and Chinese steel industries with regard to reduction, innovation, and transformation. It also summarizes industrial development law from a transfer route perspective, analyzes major challenges and opportunities for the steel industry in the new era, and proposes strategic orientation and implementation measures for the future development of the steel industry. The book contends that high-quality development of the steel industry must be driven by innovation, and it is essential to promote integrated development based on several aspects – greenness, coordination, quality, standardization, differentiation, service, intelligence, diversification, and internationalization – in order to reshape the industrial value chain and continuously improve industrial competitiveness. This concept is essential to help Chinese steel companies prepare development plans for transformation and upgrading. Combining thorough analysis, unique insights, and many practical cases, the book offers a guide to and inspiration for future implementation approaches.
Luxury Fashion Marketing And Branding
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Author : Alice Dallabona
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-22
Luxury Fashion Marketing And Branding written by Alice Dallabona and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-22 with Business & Economics categories.
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
