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Principles Of Marketing For A Digital Age

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Principles Of Marketing For A Digital Age

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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2019-12-28

Principles Of Marketing For A Digital Age written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-28 with Business & Economics categories.

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

Principles Of Marketing For A Digital Age

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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2022-11-25

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Principles Of Marketing For A Digital Age

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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2022-11-25

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing

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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26

Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Advertising In The Digital Age

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Author : Sevil Yesiloglu
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-04-27

Advertising In The Digital Age written by Sevil Yesiloglu and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-27 with Business & Economics categories.

A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.

Emarketing

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Author : Rob Stokes
language : en
Publisher:
Release Date : 2010

Emarketing written by Rob Stokes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Internet marketing categories.

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Marketing In The Digital Age

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Author : Tanisha Owens
language : en
Publisher: Tanisha Owens
Release Date : 2023-05-12

Marketing In The Digital Age written by Tanisha Owens and has been published by Tanisha Owens this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-12 with Business & Economics categories.

In an era where the internet reigns supreme, Marketing in the Digital Age is your essential guide to navigating the dynamic landscape of online advertising and social media. This book delves into the core strategies that power successful digital marketing campaigns, from understanding consumer behavior and leveraging data analytics to mastering the latest trends in social media platforms. Whether you're a seasoned marketer looking to enhance your digital skill set or a newcomer eager to make an impact, this comprehensive resource equips you with the tools and insights needed to thrive in today's fast-paced digital world. Learn how to craft compelling content, optimize your online presence, and turn clicks into conversions with proven techniques and real-world examples. Marketing in the Digital Age is more than just a guide—it's your roadmap to mastering the art and science of digital marketing.

Marketing In The Digital Age

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Author : John O'Connor
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001

Marketing In The Digital Age written by John O'Connor and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

Marketing In A Digital World Strategies Evolution And Global Impact

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Author : Amitabh Verma
language : en
Publisher: Bentham Science Publishers
Release Date : 2025-03-07

Marketing In A Digital World Strategies Evolution And Global Impact written by Amitabh Verma and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.

Marketing in a Digital World: Strategies, Evolution, and Global Impact explore the dynamic realm of digital marketing with this essential guide tailored for students, professionals, and business owners. This book covers topics on strategic integration of digital tools within business frameworks, emphasizing key digital marketing strategies crucial in today's technology-driven environment. Beginning with foundational insights on digital marketing's evolution from traditional methods, it progresses to in-depth discussions on SEO, social media, content marketing, and data analytics. The book addresses emerging trends like AI and AR in marketing, alongside critical topics such as data privacy regulations and customer relationship management. It also features practical case studies and industry insights. Key Features: - Comprehensive coverage of digital marketing strategies and tools - Practical insights with case studies and examples - Focus on emerging trends and ethical considerations.

Narrative Advertising Models And Conceptualization In The Digital Age

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Author : Y?lmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2017-02-01

Narrative Advertising Models And Conceptualization In The Digital Age written by Y?lmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-01 with Business & Economics categories.

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Principles Of Marketing For A Digital Age

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