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Principles Of Marketing For A Digital Age

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Principles Of Marketing For A Digital Age

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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2019-12-06

Principles Of Marketing For A Digital Age written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing

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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26

Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Principles Of Marketing

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Author : Dr. S. G. Hundekar
language : en
Publisher:
Release Date : 1900

Principles Of Marketing written by Dr. S. G. Hundekar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.

Unit -IMARKETING AND CORE CONCEPTSUnit - IIMARKETING ENVIRONMENT (MICRO & MACRO)Unit - IIIDEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE)Unit -IVDEVELOPING THE MARKETING Mix-II(PROMOTION & DISTRIBUTION) Unit -VMARKETING IN THE DIGITAL AGE.

Principles Of Marketing For A Digital Age

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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2022-12-31

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Momentum

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Author : Shama Hyder
language : en
Publisher: BenBella Books, Inc.
Release Date : 2016-05-17

Momentum written by Shama Hyder and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-17 with Business & Economics categories.

Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.

Momentum

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Author : Shama Hyder
language : en
Publisher: BenBella Books
Release Date : 2018-02-06

Momentum written by Shama Hyder and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Business & Economics categories.

Principles Of Marketing

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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2008

Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

The New Marketing

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Author : Cheryl Burgess
language : en
Publisher: SAGE
Release Date : 2020-07-27

The New Marketing written by Cheryl Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

Mastering Marketing Strategies For Success In The Digital Age

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Author : SAGAR SHINDE
language : en
Publisher: SAGAR SHINDE
Release Date : 2023-05-30

Mastering Marketing Strategies For Success In The Digital Age written by SAGAR SHINDE and has been published by SAGAR SHINDE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-30 with Business & Economics categories.

Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.

Relationship Marketing In The Digital Age

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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-01-15

Relationship Marketing In The Digital Age written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Business & Economics categories.

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Principles Of Marketing For A Digital Age

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