Marketing In A Digital World Strategies Evolution And Global Impact
DOWNLOAD
Download Marketing In A Digital World Strategies Evolution And Global Impact PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing In A Digital World Strategies Evolution And Global Impact book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing In A Digital World Strategies Evolution And Global Impact
DOWNLOAD
Author : Amitabh Verma
language : en
Publisher: Bentham Science Publishers
Release Date : 2025-03-07
Marketing In A Digital World Strategies Evolution And Global Impact written by Amitabh Verma and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
Marketing in a Digital World: Strategies, Evolution, and Global Impact explore the dynamic realm of digital marketing with this essential guide tailored for students, professionals, and business owners. This book covers topics on strategic integration of digital tools within business frameworks, emphasizing key digital marketing strategies crucial in today's technology-driven environment. Beginning with foundational insights on digital marketing's evolution from traditional methods, it progresses to in-depth discussions on SEO, social media, content marketing, and data analytics. The book addresses emerging trends like AI and AR in marketing, alongside critical topics such as data privacy regulations and customer relationship management. It also features practical case studies and industry insights. Key Features: - Comprehensive coverage of digital marketing strategies and tools - Practical insights with case studies and examples - Focus on emerging trends and ethical considerations.
Marketing In A Digital World
DOWNLOAD
Author : Amitabh Verma
language : en
Publisher:
Release Date : 2025-03-07
Marketing In A Digital World written by Amitabh Verma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
Marketing in a Digital World: Strategies, Evolution, and Global Impact explore the dynamic realm of digital marketing with this essential guide tailored for students, professionals, and business owners. This book covers topics on strategic integration of digital tools within business frameworks, emphasizing key digital marketing strategies crucial in today's technology-driven environment. Beginning with foundational insights on digital marketing's evolution from traditional methods, it progresses to in-depth discussions on SEO, social media, content marketing, and data analytics. The book addresses emerging trends like AI and AR in marketing, alongside critical topics such as data privacy regulations and customer relationship management. It also features practical case studies and industry insights. Key Features:- Comprehensive coverage of digital marketing strategies and tools- Practical insights with case studies and examples- Focus on emerging trends and ethical considerations Readership:Ideal for undergraduate and graduate management students, marketing professionals, and educators seeking to master digital strategies aligned with business goals.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
DOWNLOAD
Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Strategic Blueprints For Ai Driven Marketing In The Digital Era
DOWNLOAD
Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-30
Strategic Blueprints For Ai Driven Marketing In The Digital Era written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.
Strategic Corporate Communication In The Digital Age
DOWNLOAD
Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-19
Strategic Corporate Communication In The Digital Age written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Business & Economics categories.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem
DOWNLOAD
Author : Young Won Park
language : en
Publisher: Springer Nature
Release Date : 2024-10-01
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem written by Young Won Park and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Business & Economics categories.
This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.
Marketing Innovation Strategies And Consumer Behavior
DOWNLOAD
Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Marketing Innovation Strategies And Consumer Behavior written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Digital Strategies In A Global Market
DOWNLOAD
Author : Natalia Konina
language : en
Publisher: Springer Nature
Release Date : 2021-01-02
Digital Strategies In A Global Market written by Natalia Konina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-02 with Business & Economics categories.
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
Understanding Digital Marketing
DOWNLOAD
Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.