Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem
DOWNLOAD
Download Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem
DOWNLOAD
Author : Young Won Park
language : en
Publisher: Springer
Release Date : 2024-08-06
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem written by Young Won Park and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-06 with Business & Economics categories.
This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem
DOWNLOAD
Author : Young Won Park
language : en
Publisher: Springer Nature
Release Date : 2024-10-01
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem written by Young Won Park and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Business & Economics categories.
This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.
Education And Pedagogical Experiences
DOWNLOAD
Author : Kennedy Thomas
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-04
Education And Pedagogical Experiences written by Kennedy Thomas and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-04 with Education categories.
This book analyses how the educational ecosystem undergoes a paradigm shift during human emergencies – be it natural, manmade, environmental, ethnic or a global pandemic like COVID-19. It discusses varied approaches, experiences, and the steadfast desire to share information, demonstrating the value of teaching and learning in difficult conditions. This volume aims to build resilience and inspire young minds to persevere through challenging times. It explores the continuity of education during emergencies, various teaching and learning approaches, and the importance of maintaining a resilient attitude. Each addresses the cultural and locational specifics of emergencies, illustrating how education and pedagogy have made a global impact. They also examine a specific aim, enriched by cultural, geographical, and human variables, and how education and pedagogy aim to resolve these concerns. This book would be useful to students, researchers and teachers working in Education, Environmental Science and Disaster Management, Political Science, Public Administration, International Relations, Peace Education, Psychology and Cognitive Science, Neuroscience, Sociology and Social work. It would also be an invaluable companion to practicing pre-service and in-service teachers and their trainers, policy makers, professionals from government and non-government organizations working in education and social development.
Complex Intelligent And Software Intensive Systems
DOWNLOAD
Author : Leonard Barolli
language : en
Publisher: Springer Nature
Release Date : 2021-06-29
Complex Intelligent And Software Intensive Systems written by Leonard Barolli and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with Technology & Engineering categories.
This book includes the proceedings of the 15th International Conference on Complex, Intelligent, and Software Intensive Systems, which took place in Asan, Korea, on July 1–3, 2021. Software intensive systems are systems, which heavily interact with other systems, sensors, actuators, devices, and other software systems and users. More and more domains are involved with software intensive systems, e.g., automotive, telecommunication systems, embedded systems in general, industrial automation systems, and business applications. Moreover, the outcome of web services delivers a new platform for enabling software intensive systems. Complex systems research is focused on the overall understanding of systems rather than its components. Complex systems are very much characterized by the changing environments in which they act by their multiple internal and external interactions. They evolve and adapt through internal and external dynamic interactions. The development of intelligent systems and agents, which is each time more characterized by the use of ontologies and their logical foundations build a fruitful impulse for both software intensive systems and complex systems. Recent research in the field of intelligent systems, robotics, neuroscience, artificial intelligence, and cognitive sciences is very important factor for the future development and innovation of software intensive and complex systems. The aim of the book is to deliver a platform of scientific interaction between the three interwoven challenging areas of research and development of future ICT-enabled applications: Software intensive systems, complex systems, and intelligent systems.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
DOWNLOAD
Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
The Granularity Of Growth
DOWNLOAD
Author : Patrick Viguerie
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-13
The Granularity Of Growth written by Patrick Viguerie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-13 with Business & Economics categories.
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
Sustainability
DOWNLOAD
Author : Amarjit Sahota
language : en
Publisher:
Release Date : 2014
Sustainability written by Amarjit Sahota and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Cosmetics categories.
Covid 19 And E Commerce
DOWNLOAD
Author : United Nations Publications
language : en
Publisher:
Release Date : 2022-04-30
Covid 19 And E Commerce written by United Nations Publications and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-30 with Political Science categories.
This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Digital Marketing Strategies For Fashion And Luxury Brands
DOWNLOAD
Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Digital Marketing Strategies For Fashion And Luxury Brands written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Handbook Of Research On Retailing
DOWNLOAD
Author : Katrijn Gielens
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-08-31
Handbook Of Research On Retailing written by Katrijn Gielens and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Business & Economics categories.
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.