Marketing In The Digital Age
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Marketing In The Digital Age
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Author : John O'Connor
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001
Marketing In The Digital Age written by John O'Connor and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
Principles Of Marketing For A Digital Age
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2019-12-06
Principles Of Marketing For A Digital Age written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Relationship Marketing In The Digital Age
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-01-15
Relationship Marketing In The Digital Age written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Business & Economics categories.
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Marketing In The Digital Age
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Author : Eric D Schulz
language : en
Publisher:
Release Date : 2019-07-07
Marketing In The Digital Age written by Eric D Schulz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-07 with categories.
Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.
Marketing In The Digital Age
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Author : Dinesh Kumar
language : en
Publisher: Sage Publications Pvt. Limited
Release Date : 2021
Marketing In The Digital Age written by Dinesh Kumar and has been published by Sage Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing.
The New Marketing
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Author : Cheryl Burgess
language : en
Publisher: SAGE
Release Date : 2020-07-27
The New Marketing written by Cheryl Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Membership Marketing In The Digital Age
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Author : Patricia Rich
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-12-03
Membership Marketing In The Digital Age written by Patricia Rich and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Strategic Marketing For The Digital Age
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Author : Bill Bishop
language : en
Publisher: Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books
Release Date : 1998
Strategic Marketing For The Digital Age written by Bill Bishop and has been published by Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.
Marketing In A Digital World
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Author : Aric Rindfleisch
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-09-19
Marketing In A Digital World written by Aric Rindfleisch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.