The Business Of Influence
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The Business Of Influence
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Author : Philip Sheldrake
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
The Business Of Influence written by Philip Sheldrake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Digital Influence
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Author : Joel Backaler
language : en
Publisher: Springer
Release Date : 2018-08-22
Digital Influence written by Joel Backaler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Business & Economics categories.
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Influence
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Author : Sara McCorquodale
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-05
Influence written by Sara McCorquodale and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
The City Of Influence
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Author : Jared Stewart
language : en
Publisher: Influence International
Release Date : 2012-06
The City Of Influence written by Jared Stewart and has been published by Influence International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with categories.
Business is about relationships. What's the secret to success? Like many talented business owners, Jack Green thought it was long hours, do-it-yourself dedication, and cut-throat competition. But he learns how wrong he was when time begins running out for his struggling business. In the middle of a sleepless night, Jack is given a chance to change things when a mysterious visitor appears from the past, promising to deliver nine keys that will salvage Jack's future--the keys to the city of influence. Jack then is thrust into an adventure with an extraordinary group of mentors who teach him the secrets to building strong professional relationships. The City of Influence is a humorous, insightful parable that will leave you ready to roll up your sleeves and change the way you build relationships from the inside out.
The Ultimate Book Of Influence
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Author : Chris Helder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-15
The Ultimate Book Of Influence written by Chris Helder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.
Power Influence And Persuasion
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2005-05-05
Power Influence And Persuasion written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-05 with Business & Economics categories.
To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
The Business Of Influencer
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Author : Daniel Carr
language : en
Publisher: Independently Published
Release Date : 2023-03-16
The Business Of Influencer written by Daniel Carr and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-16 with categories.
Want to go from passion to paycheck? Do you want to build your digital empire? Looking for a roadmap to turn your online influence into a sustainable career? _______________ In today's digital landscape, influencers are the new tastemakers and trendsetters. With their unique blend of charisma and creativity, they hold the power to captivate audiences and transform industries. But how does one turn their passion for online influence into a thriving, profitable business? "Business of Influencer" is your comprehensive guide to building a sustainable and lucrative career as an influencer. This indispensable resource covers everything you need to know, from identifying your niche and creating compelling content to mastering the art of self-promotion and negotiating brand deals. With insightful advice from top influencers and industry experts, "Business of Influencer" will teach you how to: Develop a unique and authentic personal brand that sets you apart from the competition Grow and engage your audience across multiple social media platforms Monetize your influence through sponsored content, affiliate marketing, and product launches Create a business plan that provides long-term financial stability and growth Navigate the legal and ethical complexities of the influencer industry Whether you're a budding content creator or an experienced influencer looking to level up your business, "Influence to Income" is your roadmap to success in the exciting and ever-evolving world of influencer marketing. Dive into the pages of this game-changing guide, and unlock your full potential as a digital trailblazer. _______________ Get from passion to paycheck, by learning about: Monetizing your Influence and Diversifying Income Streams Growing Your Audience with Analytics, Virality, Algorithms, etc Brand Collaborations and Representing Brands Ethically Getting Cancelled and Addressing Criticism
Become A Key Person Of Influence
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Author : Daniel Priestley
language : en
Publisher: Ecademy Press Limited
Release Date : 2010-09
Become A Key Person Of Influence written by Daniel Priestley and has been published by Ecademy Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09 with Business & Economics categories.
Every industry has Key People of Influence. Their names come up in conversation. . .for all the right reasons. They attract opportunities. . .the right sort. They earn more money. . .and it isn't a struggle. Key People of Influence also have more fun. They get invited on trips away, people buy them dinner, they are treated with respect and others listen when they speak. You may think it takes years, or even decades, to become a Key Person of Influence - as this book shows, nothing could be further from the truth! "Becoming a Key People of Influence" in your industry starts today!
Influence Marketing
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Author : Danny Brown
language : en
Publisher: Que Publishing
Release Date : 2013-04-29
Influence Marketing written by Danny Brown and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-29 with Business & Economics categories.
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
The Political Influence Of Business In The European Union
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Author : Andreas Dür
language : en
Publisher: University of Michigan Press
Release Date : 2019-02-28
The Political Influence Of Business In The European Union written by Andreas Dür and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Political Science categories.
Many citizens, politicians, and political activists voice concern about the political influence of business in the European Union. But do business interests really pull the strings in Brussels? Contrary to expectations, this book shows that business interests are no more influential than other interests in shaping contemporary EU policies. Andreas Dür, David Marshall, and Patrick Bernhagen present an original argument that stresses the role of public actors in facilitating or impeding interest groups’ lobbying success. Novel data on a large number of legislative proposals on the EU’s agenda and three case studies present strong support for this argument. The Political Influence of Business in the European Union offers new insights into how lobbying success depends on the demand and supply of information, as well as new ideas on how to measure lobbying success. The book advances a fresh perspective on the question of business power and shows why business interests often lose in the policy struggle.