Acquisition Of The Consumer Role By Adolescents
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Acquisition Of The Consumer Role By Adolescents
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Author : George P. Moschis
language : en
Publisher:
Release Date : 1978
Acquisition Of The Consumer Role By Adolescents written by George P. Moschis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Adolescents Family And Consumer Behaviour
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Author : Harleen Kaur
language : en
Publisher: Routledge
Release Date : 2019-12-20
Adolescents Family And Consumer Behaviour written by Harleen Kaur and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-20 with Business & Economics categories.
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Adolescents Family And Consumer Behaviour
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Author : Harleen Kaur
language : en
Publisher: Routledge
Release Date : 2019-12-20
Adolescents Family And Consumer Behaviour written by Harleen Kaur and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-20 with Business & Economics categories.
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Review Of Marketing 1981
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Author : Ben M. Enis
language : en
Publisher: Marketing Classics Press
Release Date : 2012-03-15
Review Of Marketing 1981 written by Ben M. Enis and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.
Consumer Behaviour Asia Pacific Edition
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Author : Wayne D. Hoyer
language : en
Publisher: Cengage AU
Release Date : 2017-01-01
Consumer Behaviour Asia Pacific Edition written by Wayne D. Hoyer and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Consumer behavior categories.
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
The Body Project
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Author : Joan Jacobs Brumberg
language : en
Publisher: Vintage
Release Date : 2010-06-09
The Body Project written by Joan Jacobs Brumberg and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-09 with Social Science categories.
The award-winning author of Fasting Girls explores what teenage girls have lost in this new world of freedom and consumerism—a world in which the body is their primary project. "Fascinating ... riveting ... Women and girls should read this fine book together." —The New York Times Book Review A hundred years ago, women were lacing themselves into corsets and teaching their daughters to do the same. The ideal of the day, however, was inner beauty: a focus on good deeds and a pure heart. Today American women have more social choices and personal freedom than ever before. But fifty-three percent of our girls are dissatisfied with their bodies by the age of thirteen, and many begin a pattern of weight obsession and dieting as early as eight or nine. Why? In The Body Project, historian Joan Jacobs Brumberg answers this question, drawing on diary excerpts and media images from 1830 to the present. Tracing girls' attitudes toward topics ranging from breast size and menstruation to hair, clothing, and cosmetics, she exposes the shift from the Victorian concern with character to our modern focus on outward appearance—in particular, the desire to be model-thin and sexy. Compassionate, insightful, and gracefully written, The Body Project explores the gains and losses adolescent girls have inherited since they shed the corset and the ideal of virginity for a new world of sexual freedom and consumerism—a world in which the body is their primary project.
Waste Management And Sustainable Consumption
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Author : Karin M. Ekström
language : en
Publisher: Routledge
Release Date : 2014-12-17
Waste Management And Sustainable Consumption written by Karin M. Ekström and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Business & Economics categories.
The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste. While research on waste management has previously focused on finding technological solutions to the problem, this book uniquely examines the social and cultural views of waste, shedding new light on the topic by emphasising the consumer perspective throughout. Drawing on a wide variety of disciplines including environmental, economic, social and cultural theories, the book presents philosophical reflections, practical examples and potential solutions to the problem of increasing waste. It analyses and compares case studies from countries such as Sweden, Japan, the USA, India, Nigeria and Qatar, bringing out valuable insights for the international community and generating a critical discussion on how we can move towards a more sustainable society. This book will be of great interest to post-graduate students and researchers in environmental policy, waste management, social marketing and consumer behaviour, as well as policymakers and practitioners in consumer issues and business.
Children As Consumers
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Author : Adrian Furnham
language : en
Publisher: Routledge
Release Date : 2008-01-28
Children As Consumers written by Adrian Furnham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-28 with Psychology categories.
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Beyond The Consumption Bubble
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Author : Karin Ekström
language : en
Publisher: Routledge
Release Date : 2010-12-14
Beyond The Consumption Bubble written by Karin Ekström and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-14 with Business & Economics categories.
This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable.
Academic Research In Business And The Social Sciences
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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date :
Academic Research In Business And The Social Sciences written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.