Children As Consumers
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Children As Consumers
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Author : James U. McNeal
language : en
Publisher: Free Press
Release Date : 1987
Children As Consumers written by James U. McNeal and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Child consumers categories.
Children As Consumers
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Author : Adrian Furnham
language : en
Publisher: Routledge
Release Date : 2008-01-28
Children As Consumers written by Adrian Furnham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-28 with Psychology categories.
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Understanding Children As Consumers
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Author : David Marshall
language : en
Publisher: SAGE
Release Date : 2010-04-19
Understanding Children As Consumers written by David Marshall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-19 with Business & Economics categories.
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Children And Consumer Culture In American Society
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Author : Lisa Jacobson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2007-12-30
Children And Consumer Culture In American Society written by Lisa Jacobson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-30 with History categories.
Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.
Rethinking Children As Consumers
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Author : Cyndy Hawkins
language : en
Publisher: Taylor & Francis
Release Date : 2016-09-13
Rethinking Children As Consumers written by Cyndy Hawkins and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Education categories.
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.
Born To Buy
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Author : Juliet B. Schor
language : en
Publisher: Simon and Schuster
Release Date : 2014-08-19
Born To Buy written by Juliet B. Schor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Social Science categories.
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Children As Consumers
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Author : Euromonitor Publications
language : en
Publisher: Gale Cengage
Release Date : 1988-01-01
Children As Consumers written by Euromonitor Publications and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-01-01 with categories.
The Material Child
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Author : David Buckingham
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-26
The Material Child written by David Buckingham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-26 with Medical categories.
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
Understanding Children As Consumers
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Author :
language : en
Publisher:
Release Date : 2010
Understanding Children As Consumers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Child consumers categories.
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.
Children As Consumers
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Author : Adrian Furnham
language : en
Publisher: Butterworth-Heinemann
Release Date : 1997-05-01
Children As Consumers written by Adrian Furnham and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-01 with Child consumers categories.
Children and teenagers represent an increasingly important part of the consumer marketplace. Their growing influence stems from their increased personal spending power, particularly when they reach their teens, and from the increasing significance of parental pestering. Also, children can exert an influence on major family spending decisions such as holidays and cars. This book explores how children become socialised into the consumer society, how they respond to advertising and other sales promotions, what they like and disklike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. As the first general survey text in an increasingly dynamic field of academic research and public debate, this book will have wide appeal to students of psychology, sociology and media studies. The audience will also include professionals in advertising and marketing, media commentators, business studies students, and a number of concerned parents! A highly topical subject which will attract a very wide readership Ideal text for BSc/MSc course options and dissertations A truly readable book by two distinguished authors/journalists