Rethinking Children As Consumers
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Rethinking Children As Consumers
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Author : Cyndy Hawkins
language : en
Publisher: Taylor & Francis
Release Date : 2016-09-13
Rethinking Children As Consumers written by Cyndy Hawkins and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Education categories.
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.
Situating Child Consumption
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Author : Anna Sparrman
language : en
Publisher: Nordic Academic Press
Release Date : 2015-01-01
Situating Child Consumption written by Anna Sparrman and has been published by Nordic Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Social Science categories.
Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.
Understanding Children As Consumers
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Author : David Marshall
language : en
Publisher: SAGE
Release Date : 2010-04-19
Understanding Children As Consumers written by David Marshall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-19 with Business & Economics categories.
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Understanding Children As Consumers
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Author :
language : en
Publisher:
Release Date : 2010
Understanding Children As Consumers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Child consumers categories.
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.
Children As Consumers
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Author : Adrian Furnham
language : en
Publisher: Routledge
Release Date : 2008-01-28
Children As Consumers written by Adrian Furnham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-28 with Psychology categories.
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Children As Consumers
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Author : James U. McNeal
language : en
Publisher: Free Press
Release Date : 1987
Children As Consumers written by James U. McNeal and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Born To Buy
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Author : Juliet B. Schor
language : en
Publisher: Simon and Schuster
Release Date : 2014-08-19
Born To Buy written by Juliet B. Schor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Social Science categories.
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Valuing Children
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Author : Nancy Folbre
language : en
Publisher: Harvard University Press
Release Date : 2010-03-15
Valuing Children written by Nancy Folbre and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-15 with Business & Economics categories.
Nancy Folbre challenges the conventional economist's assumption that parents have children for the same reason that they acquire pets--primarily for the pleasure of their company. Children become the workers and taxpayers of the next generation, and "investments" in them offer a significant payback to other participants in the economy. Yet parents, especially mothers, pay most of the costs. The high price of childrearing pushes many families into poverty, often with adverse consequences for children themselves. Parents spend time as well as money on children. Yet most estimates of the "cost" of children ignore the value of this time. Folbre provides a startlingly high but entirely credible estimate of the value of parental time per child by asking what it would cost to purchase a comparable substitute for it. She also emphasizes the need for better accounting of public expenditure on children over the life cycle and describes the need to rethink the very structure and logic of the welfare state. A new institutional structure could promote more cooperative, sustainable, and efficient commitments to the next generation.
Children As Consumers
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Author : Adrian Furnham
language : en
Publisher: Butterworth-Heinemann
Release Date : 1997-05-01
Children As Consumers written by Adrian Furnham and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-01 with Child consumers categories.
Children and teenagers represent an increasingly important part of the consumer marketplace. Their growing influence stems from their increased personal spending power, particularly when they reach their teens, and from the increasing significance of parental pestering. Also, children can exert an influence on major family spending decisions such as holidays and cars. This book explores how children become socialised into the consumer society, how they respond to advertising and other sales promotions, what they like and disklike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. As the first general survey text in an increasingly dynamic field of academic research and public debate, this book will have wide appeal to students of psychology, sociology and media studies. The audience will also include professionals in advertising and marketing, media commentators, business studies students, and a number of concerned parents! A highly topical subject which will attract a very wide readership Ideal text for BSc/MSc course options and dissertations A truly readable book by two distinguished authors/journalists
The Material Child
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Author : David Buckingham
language : en
Publisher: Polity
Release Date : 2011-10-10
The Material Child written by David Buckingham and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-10 with Business & Economics categories.
David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.