Born To Buy
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Born To Buy
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Author : Juliet B. Schor
language : en
Publisher: Simon and Schuster
Release Date : 2014-08-19
Born To Buy written by Juliet B. Schor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Social Science categories.
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Born To Buy
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Author : Juliet Schor
language : en
Publisher: Simon and Schuster
Release Date : 2004
Born To Buy written by Juliet Schor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising and children categories.
Juliet Schor exposes the ways big business targets younger and younger children as consumers.
Born To Buy
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Author : Juliet Schor
language : en
Publisher:
Release Date : 2008
Born To Buy written by Juliet Schor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising and children categories.
Born Yesterday
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Author : James Solheim
language : en
Publisher: Penguin
Release Date : 2010-03-18
Born Yesterday written by James Solheim and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-18 with Juvenile Fiction categories.
July 8 Imagine! A day ago I?d never even heard of the world, and suddenly here I am in it. There?s so much to write about?macaroni, Fun World, and a big sister who has it all figured out. Which is why boys adore her. I need to get her attention back on me? and quick. But how? Should I take up sumo wrestling? Stunt flying? All I know how to do is write. But don?t tell anyone. This diary you?re looking at is TOP SECRET? just for you and me! Renowned illustrator Simon James brings sweetness and charm to James Solheim?s hilarious diary of a baby?and the result is a one-of-a-kind picture book no one will be expecting!
Born Reading
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Author : Jason Boog
language : en
Publisher: Simon and Schuster
Release Date : 2014-07-15
Born Reading written by Jason Boog and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Psychology categories.
A program for parents and professionals on how to raise kids who love to read, featuring interviews with childhood development experts, advice from librarians, tips from authors and children’s book publishers, and reading recommendations for kids from birth up to age five. Every parent wants to give his or her child a competitive advantage. In Born Reading, publishing insider (and new dad) Jason Boog explains how that can be as simple as opening a book. Studies have shown that interactive reading—a method that creates dialogue as you read together—can raise a child’s IQ by more than six points. In fact, interactive reading can have just as much of a determining factor on a child’s IQ as vitamins and a healthy diet. But there’s no book that takes the cutting-edge research on interactive reading and shows parents, teachers, and librarians how to apply it to their day-to-day lives with kids, until now. Born Reading provides step-by-step instructions on interactive reading and advice for developing your child’s interest in books from the time they are born. Boog has done the research, talked with the leading experts in child development, and worked with them to compile the “Born Reading Essential Books” lists, offering specific titles tailored to the interests and passions of kids from birth to age five. But reading can take many forms—print books as well as ebooks and apps—and Born Reading also includes tips on how to use technology the right way to help (not hinder) your child’s intellectual development. Parents will find advice on which educational apps best supplement their child’s development, when to start introducing digital reading to their child, and how to use tech to help create the readers of tomorrow. Born Reading will show anyone who loves kids how to make sure the children they care about are building a powerful foundation in literacy from the beginning of life.
Born To Shop Forced To Work
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Author :
language : en
Publisher: Ravette Publishing
Release Date : 2010-08-01
Born To Shop Forced To Work written by and has been published by Ravette Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-01 with Wit and humor, Pictorial categories.
This is a fun, lighthearted collection of workplace cartoons with mass female appeal, the book targets consumers with disposable income at their finger tips.
Born To Be Good The Science Of A Meaningful Life
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Author : Dacher Keltner
language : en
Publisher: W. W. Norton & Company
Release Date : 2009-10-05
Born To Be Good The Science Of A Meaningful Life written by Dacher Keltner and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-05 with Science categories.
“A landmark book in the science of emotions and its implications for ethics and human universals.”—Library Journal, starred review In this startling study of human emotion, Dacher Keltner investigates an unanswered question of human evolution: If humans are hardwired to lead lives that are “nasty, brutish, and short,” why have we evolved with positive emotions like gratitude, amusement, awe, and compassion that promote ethical action and cooperative societies? Illustrated with more than fifty photographs of human emotions, Born to Be Good takes us on a journey through scientific discovery, personal narrative, and Eastern philosophy. Positive emotions, Keltner finds, lie at the core of human nature and shape our everyday behavior—and they just may be the key to understanding how we can live our lives better. Some images in this ebook are not displayed owing to permissions issues.
Born To Read
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Author :
language : en
Publisher: Alfred A. Knopf Books for Young Readers
Release Date : 2008
Born To Read written by and has been published by Alfred A. Knopf Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Juvenile Fiction categories.
A little boy named Sam discovers the many unexpected ways in which a love of reading can come in handy, and sometimes even save the day.
Born To Be Wild
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Author : Randy D. McBee
language : en
Publisher: UNC Press Books
Release Date : 2015-05-14
Born To Be Wild written by Randy D. McBee and has been published by UNC Press Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-14 with Transportation categories.
In 1947, 4,000 motorcycle hobbyists converged on Hollister, California. As images of dissolute bikers graced the pages of newspapers and magazines, the three-day gathering sparked the growth of a new subculture while also touching off national alarm. In the years that followed, the stereotypical leather-clad biker emerged in the American consciousness as a menace to law-abiding motorists and small towns. Yet a few short decades later, the motorcyclist, once menacing, became mainstream. To understand this shift, Randy D. McBee narrates the evolution of motorcycle culture since World War II. Along the way he examines the rebelliousness of early riders of the 1940s and 1950s, riders' increasing connection to violence and the counterculture in the 1960s and 1970s, the rich urban bikers of the 1990s and 2000s, and the factors that gave rise to a motorcycle rights movement. McBee's fascinating narrative of motorcycling's past and present reveals the biker as a crucial character in twentieth-century American life.
The Book You Were Born To Write
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Author : Kelly Notaras
language : en
Publisher: Hay House, Inc
Release Date : 2020-09-15
The Book You Were Born To Write written by Kelly Notaras and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.
A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working in publishing. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." Are you a thought leader, healer, or change-agent stuck at the starting line of book publication? Life coach and publishing industry insider Kelly Notaras offers a clear, step-by-step path for turning your transformational idea or story into a finished book as quickly as possible. With humor, encouragement, and common sense, she demystifies the publishing process so you can get started, keep writing, and successfully get your wisdom out into the world. Notaras guides you through: Getting clear on your motivation for writing a book, Crafting a powerful, compelling hook and strong internal book structure, Overcoming resistance and writer's block, and Getting your finished manuscript onto the printed page, whether through traditional publishing or self-publishing. Publishing a book has never been as simple, accessible, and affordable as it is today, and in our tumultuous world, readers need your healing voice. Be brave, be bold, and take the steps you need to share your message with those who need to hear it most.