Adcreep
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Adcreep
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Author : Mark Bartholomew
language : en
Publisher: Stanford University Press
Release Date : 2017-05-23
Adcreep written by Mark Bartholomew and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Law categories.
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Bizzwords
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Author : Gregory Bergman
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-01
Bizzwords written by Gregory Bergman and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-01 with Business & Economics categories.
There's language...and then there is the language of business. In today's offices, you're as likely to hear kitchen-sinked or sticker shock as capitalization and balance sheet. With the international marketplace and the prevalence of text messaging, the vocabulary of business is constantly evolving. This evolution has left many a step behind, wondering: Should you blush if your boss tells you to put some pants on it? Could you be fired for frazzing? What's the correct reaction to a bozo explosion? How does a dot snot act around the office? You will find answers to these questions and more in BizzWords, defining the new buzzwords of business. Written in a sophisticated and slightly irreverent style, BizzWords is an engaging guide to today's essential, edgy business terms and expressions.
Promoting Health And Emotional Well Being In Your Classroom
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Author : Randy Page
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2010-10-25
Promoting Health And Emotional Well Being In Your Classroom written by Randy Page and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-25 with Education categories.
Promoting Health and Emotional Well-Being in Your Classroom, Fifth Edition provides pre-service and current teachers all the tools and up-to-date information needed for effectively promoting healthy life choices. Framed around the National Health Education Standards and the Centers for Disease Control and Prevention’s six risk behaviors, this practical text facilitates instructional planning, allows for easy adaptation into various curricular frameworks, and ensures that the most essential health education content is addressed.
Influence Of Radiation On Material Properties
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Author : F. A. Garner
language : en
Publisher: ASTM International
Release Date : 1987
Influence Of Radiation On Material Properties written by F. A. Garner and has been published by ASTM International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Building materials categories.
Word Spy
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Author : Paul McFedries
language : en
Publisher: Crown
Release Date : 2004-02-17
Word Spy written by Paul McFedries and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-17 with Reference categories.
Language wears many hats, but its most important job is to help us name or describe what's in the world. Words define us, our actions, even our existence. And just when you think that you have all the words you need, you discover new ones, hear new uses for old ones or see them mutate right before your eyes—a neologism is born. Those neologisms are actually one of the best ways of keeping tabs on the way our world and culture are changing. One of the people who's been keeping tabs is Paul McFedries, the president of Logophilia Limited (logophilia is Greek for "the love of words"). His scorecard is Word Spy, a daily newsletter that has been reporting from the neological frontier since 1998 and that has more than 100,000 visitors a month and more than 12 million page views. In Word Spy, McFedries demonstrates how new words both reflect and illuminate not only the subcultures that coin them but also the larger culture in which these groups exist. Neologisms give us insight into the way things are even as they act as linguistic harbingers of what's to come. Each chapter of Word Spy is a cultural snapshot, a slice of the zeitgeist that focuses on a specific idea or sociological phenomenon, with an emphasis on the words and phrases that it has generated. These snapshots cover various aspects of modern life, including relationships, business, technology, war, aging, multiculturalism, and even fast food, all the while introducing us to hybrid words: If your kids can't seem to get away from their computers, they may be addicted to "fritterware" (time-wasting game software). If you're a new mother with a passion for petitioning, you may be a "lactivist" (breast-feeding activist). And if you keep finding yourself staying way later at the office than you ever imagined, you may be suffering from "presenteeism." Word Spy is an exciting and informative travelogue through the evolving landscape of our language and, consequently, the cultures and subcultures that continually mold and shape not just the language but all of us who speak it.
Big Media Big Money
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Author : Ronald V. Bettig
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2012-05-04
Big Media Big Money written by Ronald V. Bettig and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Social Science categories.
Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.
Promoting Health And Emotional Well Being In Your Classroom
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Author : Randy M. Page
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2007
Promoting Health And Emotional Well Being In Your Classroom written by Randy M. Page and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
School Health Education
Encyclopedia Of Business Ethics And Society
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Author : Robert W. Kolb
language : en
Publisher: SAGE
Release Date : 2008
Encyclopedia Of Business Ethics And Society written by Robert W. Kolb and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.
Digital Sport For Performance Enhancement And Competitive Evolution Intelligent Gaming Technologies
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Author : Pope, Nigel
language : en
Publisher: IGI Global
Release Date : 2009-05-31
Digital Sport For Performance Enhancement And Competitive Evolution Intelligent Gaming Technologies written by Pope, Nigel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-31 with Computers categories.
Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
The Authenticity Industries
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Author : Michael Serazio
language : en
Publisher: Stanford University Press
Release Date : 2023-11-07
The Authenticity Industries written by Michael Serazio and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Social Science categories.
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.