Adding Prestige To Your Portfolio
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Adding Prestige To Your Portfolio
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Author : WILLIAM DREW. BOYD
language : en
Publisher: Kogan Page
Release Date : 2021-01-26
Adding Prestige To Your Portfolio written by WILLIAM DREW. BOYD and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-26 with categories.
Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.
Adding Prestige To Your Portfolio
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Author : Drew Boyd
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-01-03
Adding Prestige To Your Portfolio written by Drew Boyd and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-03 with Business & Economics categories.
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.
Inside The Box
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Author : Drew Boyd
language : en
Publisher: Simon and Schuster
Release Date : 2014-06-10
Inside The Box written by Drew Boyd and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-10 with Business & Economics categories.
"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--Provided by publisher.
A Family Under The Christmas Tree
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Author : Terri Reed
language : en
Publisher: Simon and Schuster
Release Date : 2016-10-04
A Family Under The Christmas Tree written by Terri Reed and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Fiction categories.
Unexpected events bring together a single father and a fashion photographer, who are united by their connection to a young boy and a mischievous dog, in this heartwarming Christmas romance—soon to be the Hallmark Channel original movie Picture a Perfect Christmas. David Murphy never knew much about kids. But when his brother dies unexpectedly, he is granted custody of his six-year-old nephew, Troy. He already has his hands full running his business, and he has no idea how to help the grieving boy. When Troy runs off one day, David finds him at a park playing with an adorable and rambunctious dog—who leads him to Sophie. Sophie Griffith has spent her life travelling around the world as a photojournalist. She has never stayed in one place for long, and her new assignment—helping her grandmother for a few weeks—is just temporary. Once Christmas day comes, Sophie is off the hook and can leave for a new adventure. Caring for her grandmother is a piece of cake—but caring for her new Bernese mountain dog, Riggs, is a different story. It doesn’t help that Riggs strikes up a friendship with a lost little boy one day at the park—and leads her to David. Neither David nor Sophie have time for romance. But as their faith and growing love for the boy and dog unites them, they are forced to decide whether their relationship is more than a fleeting holiday romance before the season runs out.
Digital Photography
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Author : Ken Milburn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2004
Digital Photography written by Ken Milburn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.
In this absorbing book by professional photographer Milburn, a multitude of expert advice is offered to those who are ready to move to the next level of digital photography and digital image processing. Rather than discussing photography principles, the book focuses on workflow: time-tested, step-by-step procedures based on hard-nosed experience by and for genuine practitioners of the art. 0-596-00547-4$44.95 / O'Reilly & Associates
Building A Culture Of Innovation
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Author : Cris Beswick
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-12-03
Building A Culture Of Innovation written by Cris Beswick and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship Category Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports Building a Culture of Innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.
Grow The Pie
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Author : Alex Edmans
language : en
Publisher: Cambridge University Press
Release Date : 2020-03-26
Grow The Pie written by Alex Edmans and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-26 with Business & Economics categories.
Companies can both serve society and generate profit. This book shows how - based on rigorous evidence and an actionable framework.
Connecting The Dots
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Author : John Chambers
language : en
Publisher: Hachette UK
Release Date : 2018-09-25
Connecting The Dots written by John Chambers and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business & Economics categories.
Silicon Valley visionary John Chambers shares the lessons that transformed a dyslexic kid from West Virginia into one of the world's best business leaders and turned a simple router company into a global tech titan. When Chambers joined Cisco in 1991, it was a company with 400 employees, a single product, and about $70 million in revenue. When he stepped down as CEO in 2015, he left a $47 billion tech giant that was the backbone of the internet and a leader in areas from cybersecurity to data center convergence. Along the way, he had acquired 180 companies and turned more than 10,000 employees into millionaires. Widely recognized as an innovator, an industry leader, and one of the world's best CEOs, Chambers has outlasted and outmaneuvered practically every rival that ever tried to take Cisco on--Nortel, Lucent, Alcatel, IBM, Dell, and Hewlett-Packard, to name a few. Now Chambers is sharing his unique strategies for winning in a digital world. From his early lessons and struggles with dyslexia in West Virginia to his bold bets and battles with some of the biggest names in tech, Chambers gives readers a playbook on how to act before the market shifts, tap customers for strategy, partner for growth, build teams, and disrupt themselves. He also adapted those lessons to transform government, helping global leaders like French President Emmanuel Macron and Indian Prime Minister Narendra Modi to create new models for growth. As CEO of JC2 Ventures, he's now investing in a new generation of game-changing startups by helping founders become great leaders and scale their companies. Connecting the Dots is destined to become a business classic, providing hard-won insights and critical tools to thrive during the accelerating disruption of the digital age.
The Rotarian
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Author :
language : en
Publisher:
Release Date : 1952-06
The Rotarian written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952-06 with categories.
Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Rethinking Prestige Branding
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Author : Wolfgang Schaefer
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-05-03
Rethinking Prestige Branding written by Wolfgang Schaefer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-03 with Business & Economics categories.
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.