Adoption Of Nfts And Cryptocurrency In Marketing
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Adoption Of Nfts And Cryptocurrency In Marketing
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Author : Malik, Reena
language : en
Publisher: IGI Global
Release Date : 2024-04-23
Adoption Of Nfts And Cryptocurrency In Marketing written by Malik, Reena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-23 with Business & Economics categories.
In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.
Non Fungible Tokens Nfts
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Author : Andrea Sestino
language : en
Publisher: Springer Nature
Release Date : 2022-07-01
Non Fungible Tokens Nfts written by Andrea Sestino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-01 with Business & Economics categories.
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.
Crypto Uncovered
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Author : Sarah Swammy
language : en
Publisher: Springer
Release Date : 2019-01-24
Crypto Uncovered written by Sarah Swammy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-24 with Business & Economics categories.
Crypto currency integrated BlockChain under Virtual Scalable Enterprises is a widely debated and earnestly discussed topic in the technology arena. Executives at the largest institutions are calling crypto currency fraudulent while high-level institutional banking professionals are leaving their positions to jump into crypto technology, regulation and investment opportunities as industries advance towards adoption. The narratives on these topics are diametrically opposite and polarizing on both side of the debate. While this debate has many layers from a government regulatory side to social impact to the practicality of everyday use of crypto currencies in developing markets, it is safe to assume that crypto currencies or utility tokens are more than a global phenomenon and are now becoming a working framework for optional modes of business. This book demystifies what crypto currency is, how it is used, and what it means to the consumer, investor, and the future of our global currency marketplace. By providing the historical backdrop to the market, authors Sarah Swammy, Richard Thompson, and Marvin Loh provide a clear definition of what crypto-currencies actually are, how they are being used and by whom, and the unique reasons why they have gone from back street to Main Street almost overnight. The book will also delve into the government’s role in regulating this commerce medium. Lastly, the authors will look at the current global monetary policy and discuss if this type of currency phenomena was a direct result while also examining the potential risk and rewards for investors and the economy.
Monetize Your Content With Nfts
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Author : MAX EDITORIAL
language : en
Publisher: Max Editorial
Release Date : 2024-02-29
Monetize Your Content With Nfts written by MAX EDITORIAL and has been published by Max Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Business & Economics categories.
What are NFTs? NFTs, or non-fungible tokens, are unique digital assets that cannot be replaced. They are stored on a blockchain, which is a distributed ledger technology that guarantees the authenticity and ownership of assets. How can NFTs be used to monetize content? NFTs can be used to monetize content in a variety of ways, including: Selling digital artworks: Artists can sell their digital artworks as NFTs. This gives them the opportunity to earn royalties whenever their works are resold. Selling collectibles: Collectors can purchase collectibles, such as Pokémon cards or football trading cards, as NFTs. This gives them exclusive ownership of a unique item. Selling access to events or experiences: Content creators can sell access to events or experiences, such as concert tickets or game passes, as NFTs. This allows them to generate revenue and build a community of fans. Learn Much More...
Quick Guide For Creating Selling And Buying Non Fungible Tokens Nfts
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Author : Dr. Hidaia Mahmood Alassouli
language : en
Publisher: Dr. Hidaia Mahmood Alassouli
Release Date : 2022-02-21
Quick Guide For Creating Selling And Buying Non Fungible Tokens Nfts written by Dr. Hidaia Mahmood Alassouli and has been published by Dr. Hidaia Mahmood Alassouli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-21 with Computers categories.
An NFT (non-fungible "non-interchangeable") token) simply represents ownership of an asset. Before choosing an NFT marketplace, you'll first want to decide the kind of digital asset you're interested in buying, selling, or creating. Just about anything digital -- the written word, videos, video games, art, collectors' items, etc. -- can be tokenized on a blockchain. Another consideration is the type of tokens supported on a marketplace. NFT marketplaces are your path to start investing in digital assets, collectibles, and art, but there are lots of options out there. Be sure to choose one that suits your buying and storage needs based on the type of NFT you're after and the crypto you're interested in using for transactions. This is a new industry and is highly speculative. The value of digital art and collectibles works much the same as physical art and collectibles: Value is subjective and determined by factors such as uniqueness and the reputation of the artist who made it. I know what you're thinking, why would anyone pay hundreds of thousands of dollars for a photo or video when they can only upload it? But it's just like real art, the copy of the photo is not the original! NFT is different because you get ownership of that piece of art when you buy it, otherwise you might be violating some copyright laws. Opensea.io is the most common online marketplace for non-fungible tokens. The report includes the following parts: 1.What is NFT?? 2. Can't just upload the digital assets instead of buying them on NFT??? 3. Some NFT marketplaces. 4. Using Opensea.io to sell and buy NFT assets. 5. Creating and minting NFT assets in OpenSea.io. 6. How to create and sell NFT on Binance NFT Marketplace. 7. How to create and sell NFT on Gate.io NFT Marketplace. 8. How to create and sell NFT on FTX.US NFT Marketplace. 9. Example on selling NFT assets on OpeanSea.io. 10. References.
Nfts For Dummies
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Author : Tiana Laurence
language : en
Publisher: John Wiley & Sons
Release Date : 2021-12-09
Nfts For Dummies written by Tiana Laurence and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-09 with Business & Economics categories.
Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.
Concepts Technologies Challenges And The Future Of Web 3
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Author : Lekhi, Pooja
language : en
Publisher: IGI Global
Release Date : 2023-08-29
Concepts Technologies Challenges And The Future Of Web 3 written by Lekhi, Pooja and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-29 with Computers categories.
Web3 is a term which refers to the third generation of the World Wide Web; it is a decentralized internet architecture that uses blockchain technology, smart contracts, and other decentralized technologies to create a more secure and transparent internet.Concepts, Technologies, Challenges, and the Future of Web 3 is led by researchers with a valuable mix of industry and academic experience. The book delves into the concepts of decentralization, trustlessness, and interoperability and explores the challenges of Web3, including scalability, security, and regulatory compliance. It examines the current and potential future use cases of Web3, such as decentralized finance, supply chain management, identity verification, and decentralized social networks. “The core building blocks of Web3” is not just for researchers, academics, and students in computer science and related fields but also for developers, entrepreneurs, and businesses looking to build applications and services in the Web3 space. It offers a clear understanding of the technical and conceptual frameworks underpinning Web3 and the challenges and opportunities in the decentralized web. Moreover, the book is valuable for policymakers, regulators, and legal professionals interested in understanding the regulatory frameworks and legal implications of Web3. It provides insights into the potential impact of Web3 on governance, regulation, and law, highlighting the need for new policy frameworks to address the challenges and opportunities presented by the decentralized web.
Nft Blueprint Cryptocurrency Investing For Beginners
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Author : Freedom Economics Publications
language : en
Publisher:
Release Date : 2021-06-24
Nft Blueprint Cryptocurrency Investing For Beginners written by Freedom Economics Publications and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-24 with categories.
Discover Everything You Need To Know About This Emerging Asset That Is Revolutionizing The World Of Art & How You Can Profit From It... Ah, the world of Crypto, where as soon as you think you kind of understand Crypto a new term comes about just for you to feel as clueless as you did before. Don't worry, we felt exactly the same when NFTs came about. So, what is an NFT? NFT = Non-Fungible Token, which essentially a unique token, such as a unique digital baseball card, or piece of artwork. But, can't you just download the same video, picture or music file as the person who paid millions for X NFT? Yes, but just like you can buy Counterfeit Mona Lisa's, you don't have any ownership or copyright on the original, which is the reason it is worth $10 and not $100,000,000s. The actual NFT is also stored on a blockchain, on a Cryptocurrency like Ethereum or Theta and is unique to that owner, even if there is say 50 versions of X trading card. Oh, and I haven't even mentioned how NFTs could revolutionize gaming with unique in game items, a market only beginning to blossom. So, just like collecting Art, owning the rights to famous songs & owning unique collectibles NFTs can be INCREDIBLY VALUABLE & inside you'll discover everything you need to not only understand this lucrative market, but also how you can profit from it as either an artist, or a collector. Here's a tiny preview of what's inside... A Step By Step Guide To The Process Of Buying & Storing Your First NFTs How To Spot NFT 'Trends' Early & How To Know When You've Missed The Boat Exactly What NFTs Will Actually Hold Their Value Long-Term And What Ones Are Not Worth Your Time An Easy To Follow Step By Step Guide To Understanding The Ins & Outs Of The Growing NFT World Including Marketplaces, Copyrights & Maximizing Profits And SO Much More! So, If You Want An All-In-One Guide That Explains NFTs So Simply That Even An Alien Visiting Earth Could Understand It, Then Scroll Up And Click "Buy This Audiobook" Today.
Non Fungible Tokens Nfts
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Author : Fortnow Hagor
language : en
Publisher: Independently Published
Release Date : 2022-06-26
Non Fungible Tokens Nfts written by Fortnow Hagor and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-26 with categories.
Non-Fungible Tokens (NFTs) have taken the world by storm in 2021. Many in the crypto space were surprised by the massive growth of the NFT market and the various mentions by mainstream media this year. Unlike more complicated concepts such as DeFi, the general public could intuitively understand NFTs and the digital collectibles they represent. NFTs may very well be the killer blockchain product that the crypto industry has been waiting for to drive further adoption amongst the masses. Sales of NFTs have gained significant traction since the start of 2021. The NFT mania was kickstarted by the launch of Dapper Lab's NBA Top Shot - digital trading cards represented as NFTs featuring video highlights or "Moments" of top NBA plays. These NFTs, officially licensed by the NBA, garnered huge public recognition and marked one of the first successful forays of sports organizations into NFTs. Fans have taken their passion for NBA and began collecting digital cards representing their favorite athletes or sporting moments, giving birth to a new fan economy. Soon after NBA Top Shot took off, artists also turned to NFTs as a new gateway to marketing and monetizing their art. Christie's, one of the premier auction houses, further legitimized the art NFT movement by collaborating with NFT artists to auction off their artwork. The most prolific example was Beeple's historic $69 million sale of "Everydays - The First 5000 Days". The crypto bull market of 2020-2021 also contributed to the NFT craze as crypto natives looked for a way to signal their status and wealth online, particularly on Twitter, Discord, and Reddit. With digital identities gaining more significance, digital avatars such as CryptoPunks have also quickly risen in value.
Blockchain In Digital Marketing
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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2020-05-12
Blockchain In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with Business & Economics categories.
Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading