Ads To Icons
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Ads To Icons
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Author : Paul Springer
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-08-03
Ads To Icons written by Paul Springer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-03 with Business & Economics categories.
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.
Ads To Icons
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Author : Paul Springer
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Ads To Icons written by Paul Springer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
From Ads to Icons explores the current and future direction of advertising.The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape.Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.
Ads To Icons
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Author : Paul Springer
language : en
Publisher:
Release Date : 2007-01-01
Ads To Icons written by Paul Springer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
What A Character
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Author : Warren Dotz
language : en
Publisher: Chronicle Books Llc
Release Date : 1996-05-01
What A Character written by Warren Dotz and has been published by Chronicle Books Llc this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-01 with categories.
What A Character
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Author : Warren Dotz
language : en
Publisher: Chronicle Books (CA)
Release Date : 1996
What A Character written by Warren Dotz and has been published by Chronicle Books (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century Amercia as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.
Advertising Diversity
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Author : Shalini Shankar
language : en
Publisher: Duke University Press
Release Date : 2015-03-30
Advertising Diversity written by Shalini Shankar and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-30 with Social Science categories.
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
The New Icons
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Author : Paul Rutherford
language : en
Publisher:
Release Date : 1994
The New Icons written by Paul Rutherford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
The author surveyed "roughly six thousand commercials, spanning the years between 1948 and 1992 and covering much of the globe, from Sweden to Hong Kong, Canada to Ecuador, France to South Africa," to tell the story of one form of cultural power: how it was generated and stored, articulated and exercised, resisted as well as maintained. He encompasses findings on production, distribution, consumption, and the form and content of television advertisements. He focuses on the best exemplars, looking at "the most celebrated pieces of work to understand what was so creative, so significant about this art." Paper edition (unseen), $19.95. Annotation copyright by Book News, Inc., Portland, OR
How Brands Become Icons
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Author : Douglas B. Holt
language : en
Publisher: Harvard Business Press
Release Date : 2004
How Brands Become Icons written by Douglas B. Holt and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Popular Culture Icons In Contemporary American Drama
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Author : Konstantinos Blatanis
language : en
Publisher: Fairleigh Dickinson Univ Press
Release Date : 2003
Popular Culture Icons In Contemporary American Drama written by Konstantinos Blatanis and has been published by Fairleigh Dickinson Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Literary Criticism categories.
The discussion addresses the task of theater images in a cultural field where the real is mistaken for its reflection, originality constantly played against seriality, at a moment when simulacra, clones, and emulations of selves and texts become firmly established as the norm. The accommodation of pop icons on stage and the results this framing yields constitute this work's primary interests and aims."--Jacket.
Marketing Violent Entertainment To Children
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Author : United States. Federal Trade Commission
language : en
Publisher: DIANE Publishing
Release Date : 2000
Marketing Violent Entertainment To Children written by United States. Federal Trade Commission and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Children and violence categories.
The report presents that the entertainment industries do promote products to children and teenagers that warrant parental caution.