Advanced Introduction To The Experience Economy
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Advanced Introduction To The Experience Economy
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Author : Sundbo, Jon
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-07-31
Advanced Introduction To The Experience Economy written by Sundbo, Jon and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with Business & Economics categories.
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Advanced Introduction To The Experience Economy
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Author : Jon Sundbo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-07-13
Advanced Introduction To The Experience Economy written by Jon Sundbo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with Consumer behavior categories.
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.
Handbook On The Experience Economy
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Author : Jon Sundbo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-09-30
Handbook On The Experience Economy written by Jon Sundbo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 2011
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
The Experience Economy With A New Preface By The Authors
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Author : B. Joseph Pine II
language : en
Publisher: Harvard Business Press
Release Date : 2019-12-10
The Experience Economy With A New Preface By The Authors written by B. Joseph Pine II and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-10 with Business & Economics categories.
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Advanced Introduction To Tourism Economics
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Author : David W. Marcouiller
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-10-06
Advanced Introduction To Tourism Economics written by David W. Marcouiller and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism can be transformative to regional activity. Offering insight into the decision-making process among both private and public stakeholders, this book makes clear the increasing necessity of using sound planning principles and practice to shape tourism consumption and production.
Creating Experiences In The Experience Economy
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Author : Jon Sundbo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008-01-01
Creating Experiences In The Experience Economy written by Jon Sundbo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.
Summary The Experience Economy
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary The Experience Economy written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage". This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on what they choose to charge money for. In their book, the authors explain the benefits of the Experience Economy and how to transition your business into it. By following their advice, your company will combine entertainment with knowledge or skill, offering your customers excellent added-value and making you successful. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Experience Economy" and find out how you can add value to your products with the Experience Economy.
Handbook Of Experience Science
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Author : Joseph S. Chen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-01-18
Handbook Of Experience Science written by Joseph S. Chen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Business & Economics categories.
Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.