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Advances In Communications And Media Research

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Advances In Communications And Media Research

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Author : Anthony V. Stavros
language : en
Publisher: Nova Science Publishers
Release Date : 2011

Advances In Communications And Media Research written by Anthony V. Stavros and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.

Advances In Communications And Media Research

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Author :
language : en
Publisher: Nova Publishers
Release Date : 2002

Advances In Communications And Media Research written by and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication categories.

Mass Media Effects Research

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Author : Raymond W. Preiss
language : en
Publisher: Psychology Press
Release Date : 2007

Mass Media Effects Research written by Raymond W. Preiss and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.

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Innovative Methods In Media And Communication Research

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Author : Sebastian Kubitschko
language : en
Publisher: Springer
Release Date : 2016-12-26

Innovative Methods In Media And Communication Research written by Sebastian Kubitschko and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-26 with Social Science categories.

This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.

Advances In Communications And Media Research

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Author : Anthony V. Stavros
language : en
Publisher: Nova Science Pub Incorporated
Release Date : 2013-01-01

Advances In Communications And Media Research written by Anthony V. Stavros and has been published by Nova Science Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Social Science categories.

In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present state and future development of the mass media. Current trends in communications as well as media impact on public opinion are studied and reported on. Topics include successful migration of EPON to WDM EPON; Kony 2012 and the invisible children's challenge of social media campaigning and digital activism; the process of liberalization of the telecommunications market in the Republic of Serbia; wavelength multiplexing for super resolved imaging and spatial data compression; social media challenges for professional writers; transmission behavior in ad hoc networks; and WSM dispersion-managed soliton transmission systems.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Advances In Communications And Media Research

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Author : Anthony V. Stavros
language : en
Publisher: Nova Science Publishers
Release Date : 2012

Advances In Communications And Media Research

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Author : Anthony V. Stavros
language : en
Publisher:
Release Date : 2012-08-22

Advances In Communications And Media Research written by Anthony V. Stavros and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-22 with Communication categories.

Topical Issues In Communications And Media Research

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Author : Kwamena Kwansah-Aidoo
language : en
Publisher: Nova Publishers
Release Date : 2005

Topical Issues In Communications And Media Research written by Kwamena Kwansah-Aidoo and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.

Media Effects

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Author : W. James Potter
language : en
Publisher: SAGE Publications
Release Date : 2012-01-03

Media Effects written by W. James Potter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Language Arts & Disciplines categories.

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Advances In Communications And Media Research

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