Advances In Theory And Practice In Store Brand Operations
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Advances In Theory And Practice In Store Brand Operations
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Author : Jiazhen Huo
language : en
Publisher: Springer Nature
Release Date : 2021-01-04
Advances In Theory And Practice In Store Brand Operations written by Jiazhen Huo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-04 with Business & Economics categories.
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Abstract State Machines 2004 Advances In Theory And Practice
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Author : Wolf Zimmermann
language : en
Publisher: Springer
Release Date : 2004-04-27
Abstract State Machines 2004 Advances In Theory And Practice written by Wolf Zimmermann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-27 with Computers categories.
Abstract state machines (ASM) sharpen the Church-Turing thesis by the c- sideration of bounded resources for computing devices. They view computations as an evolution of a state. It has been shown that all known models of com- tation can be expressed through speci?c abstract state machines. These models can be given in a representation-independent way. That is one advantage of transferring these models to ASM. The main advantage is, however, to provide a unifying theory to all of these models. At the same time ASM can be re?ned to other ASMs. Stepwise re?nement supports separation of concern during so- ware development and will support component-based construction of systems thus providing a foundation of new computational paradigms such as industrial programming, programming-in-the-large, and programming-in-the-world. ASM 2004 continued the success story of the ASM workshops. Previous workshops were held in the following European cities: Taormina, Italy (2003); Dagstuhl, Germany (2002); Las Palmas de Gran Canaria, Spain (2001); Monte Verita, Switherland (2000); Toulouse, France (1999); Magdeburg, Germany (1998); Cannes, France (1998, 1997); Paderborn, Germany (1996); and H- burg, Germany (1994). The ASM workshops have had predecessors, e.g., the famous Lipari Summer School in 1993, whose in?uential outcome was the f- damental Lipari Guide.
Advanced Fashion Technology And Operations Management
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Author : Vecchi, Alessandra
language : en
Publisher: IGI Global
Release Date : 2017-03-01
Advanced Fashion Technology And Operations Management written by Vecchi, Alessandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Advanced Theory And Practice In Sport Marketing
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Author : Eric C. Schwarz
language : en
Publisher: Routledge
Release Date : 2013
Advanced Theory And Practice In Sport Marketing written by Eric C. Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
Advanced Theory And Practice In Sport Marketing
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Author : Eric Schwarz
language : en
Publisher: Routledge
Release Date : 2010-05-14
Advanced Theory And Practice In Sport Marketing written by Eric Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-14 with Business & Economics categories.
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
Internet Retail Operations
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Author : Timothy M. Laseter
language : en
Publisher: CRC Press
Release Date : 2011-07-19
Internet Retail Operations written by Timothy M. Laseter and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-19 with Business & Economics categories.
The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principle
Ebook Operations Management Theory And Practice Global Edition
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Author : STEVENSON, WILL
language : en
Publisher: McGraw Hill
Release Date : 2019-01-11
Ebook Operations Management Theory And Practice Global Edition written by STEVENSON, WILL and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with Business & Economics categories.
EBOOK: Operations Management: Theory and Practice: Global Edition
Acca Paper P7 Advanced Audit And Assurance Gbr Practice And Revision Kit
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Author : BPP Learning Media
language : en
Publisher: BPP Learning Media
Release Date : 2013-01-01
Acca Paper P7 Advanced Audit And Assurance Gbr Practice And Revision Kit written by BPP Learning Media and has been published by BPP Learning Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
The examiner-reviewed P7 Practice and Revision Kit provides invaluable guidance on how to approach the exam. It contains past ACCA exam questions for you to try and a question plan to assist with your revision. Three mock examinations provide ample opportunity to practise questions and marking schemes show you how the examiner awards marks.
Operations Management For Business Excellence
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Author : David Gardiner
language : en
Publisher: Routledge
Release Date : 2019-10-28
Operations Management For Business Excellence written by David Gardiner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Business & Economics categories.
All businesses strive for excellence in today’s technology-based environment in which customers want solutions at the touch of a button. This highly regarded textbook provides in-depth coverage of the principles of operations and supply chain management and explains how to design, implement, and maintain processes for sustainable competitive advantage. This text offers a unique combination of theory and practice with a strategic, results-driven approach. Now in its fourth edition, Operations Management for Business Excellence has been updated to reflect major advances and future trends in supply chain management. A new chapter on advanced supply chain concepts covers novel logistics technology, information systems, customer proximity, sustainability, and the use of multiple sales channels. As a platform for discussion, the exploration of future trends includes self-driving vehicles, automation and robotics, and omnichannel retailing. Features include: A host of international case studies and examples to demonstrate how theory translates to practice, including Airbus, Hewlett Packard, Puma, and Toyota. A consistent structure to aid learning and retention: Each chapter begins with a detailed set of learning objectives and finishes with a chapter summary, a set of discussion questions and a list of key terms. Fully comprehensive with an emphasis on the practical, this textbook should be core reading for advanced undergraduate and postgraduate students of operations management and supply chain management. It would also appeal to executives who desire an understanding of how to achieve and maintain ‘excellence’ in business. Online resources include lecture slides, a glossary, test questions, downloadable figures, and a bonus chapter on project management.
Brand Management
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Author : Paolo Popoli
language : en
Publisher: BoD – Books on Demand
Release Date : 2017-11-08
Brand Management written by Paolo Popoli and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-08 with Business & Economics categories.
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.