Advertainment
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Advertainment
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Author : Cristel Russell
language : en
Publisher:
Release Date : 2009-03-10
Advertainment written by Cristel Russell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-10 with categories.
This note on the $6 billion advertainment industry outlines how product placement, product integration and branded entertainment help advertisers reach consumers at a time when consumers increasingly avoid traditional mass-advertising efforts. It offers a detailed description of advertainment and how it works, including legal and ethical aspects, best and worst practices, strategies, case studies and proposed standards to measure return on investment.
Advertainment
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Author : Jeanette Morris
language : en
Publisher:
Release Date : 2010
Advertainment written by Jeanette Morris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising in motion pictures categories.
Advertainment
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Author : Stephen Lynch
language : en
Publisher:
Release Date : 2002
Advertainment written by Stephen Lynch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
How To Use The Internet To Advertise Promote And Market Your Business Or Web Site With Little Or No Money
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Author : Bruce Cameron Brown
language : en
Publisher: Atlantic Publishing Company
Release Date : 2006
How To Use The Internet To Advertise Promote And Market Your Business Or Web Site With Little Or No Money written by Bruce Cameron Brown and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 336 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Advertising Techniques
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Author : Source Wikipedia
language : en
Publisher: University-Press.org
Release Date : 2013-09
Advertising Techniques written by Source Wikipedia and has been published by University-Press.org this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 36. Chapters: Advergaming, Advertainment, Angel dusting, Bait-and-switch, Below the line (advertising), Celebrity branding, CollarCard, Communal marketing, Consumer-generated marketing, Creative strategies in advertising, DAGMAR marketing, Display window, Dolly Dimples (Utah), Employee pricing, FAST marketing, Freebie marketing, Hard sell, Incomplete comparison, Inconsistent comparison, Location-based advertising, Loss leader, Media clip, Pay-per-call, Product demonstration, Promotional merchandise, Repetition variation, Retail Radio, Roll-in, Soft sell, Subvertising, Surrogate advertising, Teaser rate, Testimonial, Trailer (promotion), Transfer (propaganda), Transpromotional, Trojan horse (business), Unipole sign, Video in print.
Blurring The Line
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Author : Carolina Hernandez (M.A.)
language : en
Publisher:
Release Date : 2011
Blurring The Line written by Carolina Hernandez (M.A.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
With the rise in product placement and integration on television in recent years, much of the popular press has discussed it as being a new phenomenon, one that has come about as a result of shifts in how audiences view television. As audiences change their viewing practices due to modern technologies such as DVRs and online streaming, product placement has increased in the industry's attempts at still reaching audiences with commercial messages. This thesis seeks to prove that instead of the common current assumption that this increase in product placement on television is a new phenomenon, this surge in blurring the line between advertising and entertainment is actually part of a long history of doing so in American commercial television. Historically, it was very common in the 1950s to have fictional television characters promoting products or to have the product featured as part of the story line in an episode. In fact, I believe the instances are common enough to establish generic expectations from audiences and industry alike. By understanding product placement and other forms of television advertising as part of a genre, it allows for shows like 30 Rock to employ parodic techniques that make their instances of product integration obvious to their viewers. Both the history of advertainment and its generic conventions create a base for current shows to riff off of, thus allowing them to combine entertainment and advertising to please the networks, but acknowledging to their viewers what they are doing and parodying it so as not to alienate them.
Advertising And Branding Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Understanding Video Games
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Author : Simon Egenfeldt-Nielsen
language : en
Publisher: Routledge
Release Date : 2013-04-26
Understanding Video Games written by Simon Egenfeldt-Nielsen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-26 with Games & Activities categories.
This expanded and revised second edition of Understanding Video Games provides a comprehensive introduction to the growing field of game studies. Understanding Video Games, 2nd Edition is an essential read for newcomers to video game studies and experienced game scholars alike. This follow-up to the pioneering first edition takes video game studies into the next decade of the twenty-first century, highlighting changes in the game business, advances in video game scholarship, and recent trends in game design and development—including mobile, social, and casual gaming. In Understanding Video Games, 2nd Edition students will: Assess the major theories used to analyze games, such as ludology and narratology Gain familiarity with the commercial and organizational aspects of the game industry Trace the history of video games from Pong to Playstation 3 and beyond Explore the aesthetics of game design Evaluate the cultural position of video games Consider the potential effects of both violent and "serious" games. Extensively illustrated, and featuring discussion questions, a glossary of key terms, and a detailed video game history timeline (including an interactive online version), Understanding Video Games, 2nd Edition is an indispensable resource for anyone interested in examining the ways video games are reshaping entertainment and society.
Exploitation Of The Advertainment Value Potential
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Author :
language : de
Publisher: Cuvillier Verlag
Release Date : 2003-01-01
Exploitation Of The Advertainment Value Potential written by and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Business & Economics categories.
Billboard
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Author :
language : en
Publisher:
Release Date : 2004-04-24
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-24 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.