Advertising A Very Short Introduction
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Advertising A Very Short Introduction
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Author : Winston Fletcher
language : en
Publisher: OUP Oxford
Release Date : 2010-06-24
Advertising A Very Short Introduction written by Winston Fletcher and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-24 with Design categories.
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Marketing A Very Short Introduction
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Author : Kenneth Le Meunier-FitzHugh
language : en
Publisher: Oxford University Press, USA
Release Date : 2021-02-25
Marketing A Very Short Introduction written by Kenneth Le Meunier-FitzHugh and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Branding
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Author : Robert Jones
language : en
Publisher: Oxford University Press
Release Date : 2017
Branding written by Robert Jones and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with BUSINESS & ECONOMICS categories.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Design A Very Short Introduction
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Author : John Heskett
language : en
Publisher: Oxford University Press
Release Date : 2005
Design A Very Short Introduction written by John Heskett and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.
This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.
Robotics A Very Short Introduction
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Author : Alan Winfield
language : en
Publisher: OUP Oxford
Release Date : 2012-09-27
Robotics A Very Short Introduction written by Alan Winfield and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Technology & Engineering categories.
Robotics is a key technology in the modern world. Robots are a well-established part of manufacturing and warehouse automation, assembling cars or washing machines, and, for example, moving goods to and from storage racks for Internet mail order. More recently robots have taken their first steps into homes and hospitals, and seen spectacular success in planetary exploration. Yet, despite these successes, robots have failed to live up to the predictions of the 1950s and 60s, when it was widely thought - by scientists and engineers as well as the public - that by turn of the 21st century we would have intelligent robots as butlers, companions, or co-workers. This Very Short Introduction explains how it is that robotics can be both a success story and a disappointment, how robots can be both ordinary and remarkable, and looks at their important developments in science and their applications to everyday life. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Creativity
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Author : Vlad Glăveanu
language : en
Publisher: Oxford University Press
Release Date : 2021
Creativity written by Vlad Glăveanu and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Psychology categories.
For thousands of years humanity has engaged in creative expression. This book explores the history, theory, and practice of creativity from a psychological perspective. It considers the nature and development of creativity, analysing why we produce creative work, and the ways in which we can understand creative work in its cultural context.
Tocqueville A Very Short Introduction
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Author : Harvey C. Mansfield
language : en
Publisher: Oxford University Press
Release Date : 2010-07-13
Tocqueville A Very Short Introduction written by Harvey C. Mansfield and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Philosophy categories.
No one has ever described American democracy with more accurate insight or more profoundly than Alexis de Tocqueville. After meeting with Americans on extensive travels in the United States, and intense study of documents and authorities, he authored the landmark Democracy in America, publishing its two volumes in 1835 and 1840. Ever since, this book has been the best source for every serious attempt to understand America and democracy itself. Yet Tocqueville himself remains a mystery behind the elegance of his style. Now one of our leading authorities on Tocqueville explains him in this splendid new entry in Oxford's acclaimed Very Short Introduction series. Harvey Mansfield addresses his subject as a thinker, clearly and incisively exploring Tocqueville's writings--not only his masterpiece, but also his secret Recollections, intended for posterity alone, and his unfinished work on his native France, The Old Regime and the Revolution. Tocqueville was a liberal, Mansfield writes, but not of the usual sort. The many elements of his life found expression in his thought: his aristocratic ancestry, his ventures in politics, his voyages abroad, his hopes and fears for America, and his disappointment with France. All his writings show a passion for political liberty and insistence on human greatness. Perhaps most important, he saw liberty not in theories, but in the practice of self-government in America. Ever an opponent of abstraction, he offered an analysis that forces us to consider what we actually do in our politics--suggesting that theory itself may be an enemy of freedom. And that, Mansfield writes, makes him a vitally important thinker for today. Translator of an authoritative edition of Democracy in America, Harvey Mansfield here offers the fruit of decades of research and reflection in a clear, insightful, and marvelously compact introduction.
Utopianism A Very Short Introduction
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Author : Lyman Tower Sargent
language : en
Publisher: OUP Oxford
Release Date : 2010-09-23
Utopianism A Very Short Introduction written by Lyman Tower Sargent and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-23 with Political Science categories.
There are many debates about utopia - What constitutes a utopia? Are utopias benign or dangerous? Is the idea of utopianism essential to Christianity or heretical? What is the relationship between utopia and ideology? This Very Short Introduction explores these issues and examines utopianism and its history. Lyman Sargent discusses the role of utopianism in literature, and in the development of colonies and in immigration. The idea of utopia has become commonplace in social and political thought, both negatively and positively. Some thinkers see a trajectory from utopia to totalitarianism with violence an inevitable part of the mix. Others see utopia directly connected to freedom and as a necessary element in the fight against totalitarianism. In Christianity utopia is labelled as both heretical and as a fundamental part of Christian belief, and such debates are also central to such fields as architecture, town and city planning, and sociology among many others Sargent introduces and summarizes the debates over the utopia in literature, communal studies, social and political theory, and theology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Light
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Author : Ian A. Walmsley
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Light written by Ian A. Walmsley and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Light categories.
Introduces readers to the basic properties of light -reflection and refraction, polarization, and interference- before moving on to how light is generated, its role in relativity, and quantum effects it exhibits.
Politics A Very Short Introduction
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Author : Kenneth Minogue
language : en
Publisher: OUP Oxford
Release Date : 2000-02-24
Politics A Very Short Introduction written by Kenneth Minogue and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-24 with Political Science categories.
In this provocative but balanced essay, Kenneth Minogue discusses the development of politics from the ancient world to the twentieth century. He prompts us to consider why political systems evolve, how politics offers both power and order in our society, whether democracy is always a good thing, and what future politics may have in the twenty-first century. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.