Advertising Agency Compensation Conflict And Change
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Advertising Agency Compensation Conflict And Change
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Author : Gene R. Moore
language : en
Publisher:
Release Date : 1958
Advertising Agency Compensation Conflict And Change written by Gene R. Moore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with categories.
Investigation Of Changes In Advertising Agency Compensation Methods
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Author : Dan Lamers
language : en
Publisher:
Release Date : 1965
Investigation Of Changes In Advertising Agency Compensation Methods written by Dan Lamers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.
Conflict Policy And Advertising Agency Client Relations
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Author : Alvin J. Silk
language : en
Publisher:
Release Date : 2012
Conflict Policy And Advertising Agency Client Relations written by Alvin J. Silk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertisers categories.
What restrictions should be placed on advertising agencies with respect to serving accounts or clients who are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number of structural changes that forced an ongoing re-examination and modification. of traditional norms and policies emphasizing exclusivity in agency-client relationships. A typology of conflicts that have arisen in the U.S. shows the variety and complexity of contemporary conflicts. Cases of conflicts reported in the trade literature are used to illustrate policy issues as well as the spillover effects and resolution of disputes. To cope with these developments, two significant changes in conflict policies evident in current U.S. practice are identified. First, safeguards to preserve proprietary information that function as organizational, location, and personnel mobility barriers among quasi-autonomous units within a mega agency or holding company have become an essential component of conflict policies. Subject to the protection against security breaches afforded by safeguards, rival clients may be served by separate organizational units that are under common control and/or ownership. Second, a family of hybrid conflict polices has evolved that feature elements of the split account system long practiced in Japan, augmented by safeguards that serve as partial substitutes for the umbrella prohibition on serving rivals imposed by exclusivity. By relying on safeguards and splitting account assignments in a variety of ways among different organizational units within a given mega-agency or holding company that may also serve rivals (or across different mega agencies or holding companies), clients exert a measure of control over the access of those agencies to confidential information while also offering them incentives to avoid conflicts of interest. Findings from the existing body of conceptual and empirical research bearing on the sources and consequences of conflicts are reviewed and directions for further research are discussed.
Advertising Agency Compensation In Relation To The Total Cost Of Advertising
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Author : James Webb Young
language : en
Publisher:
Release Date : 1933
Advertising Agency Compensation In Relation To The Total Cost Of Advertising written by James Webb Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1933 with Advertising categories.
A N A Member Practices And Views On Advertising Agency Compensation
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Author : Association of National Advertisers. Advertising Financial Committee
language : en
Publisher:
Release Date : 1972
A N A Member Practices And Views On Advertising Agency Compensation written by Association of National Advertisers. Advertising Financial Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising agencies categories.
Current Advertiser Practices In Compensating Their Advertising Agencies
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Author :
language : en
Publisher:
Release Date : 1983
Current Advertiser Practices In Compensating Their Advertising Agencies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Advertising categories.
Advertising Agency Compensation
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Author : Albert E. Haase
language : en
Publisher:
Release Date : 1934
Advertising Agency Compensation written by Albert E. Haase and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1934 with Advertising agencies categories.
Agency Compensation
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Author : Stanley Beals
language : en
Publisher: Lulu.com
Release Date : 2001-09
Agency Compensation written by Stanley Beals and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09 with Business & Economics categories.
A N A Member Practices And Views On Advertising Agency Compensation
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Author : Association of National Advertisers
language : en
Publisher:
Release Date : 1966
A N A Member Practices And Views On Advertising Agency Compensation written by Association of National Advertisers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising categories.
Choosing An Advertising Agency
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Author : William M. Weilbacher
language : en
Publisher: NTC/Contemporary Publishing Company
Release Date : 1983
Choosing An Advertising Agency written by William M. Weilbacher and has been published by NTC/Contemporary Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.