Advertising And Marketing Law Cases And Materials 3d Ed
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Advertising And Marketing Law Cases And Materials 3d Ed
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Author : Eric Goldman
language : en
Publisher:
Release Date : 2016-11-30
Advertising And Marketing Law Cases And Materials 3d Ed written by Eric Goldman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with categories.
This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher:
Release Date : 2020-08
Advertising Marketing Law written by Rebecca Tushnet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08 with categories.
This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher: Independently Published
Release Date : 2019-01-02
Advertising Marketing Law written by Rebecca Tushnet and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-02 with Advertising laws categories.
This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher:
Release Date : 2012
Advertising Marketing Law written by Rebecca Tushnet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising laws categories.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher: Independently Published
Release Date : 2019-01-03
Advertising Marketing Law written by Rebecca Tushnet and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with categories.
This is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher: Independently Published
Release Date : 2022-08-10
Advertising Marketing Law written by Rebecca Tushnet and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-10 with categories.
This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
The Oxford Handbook Of Food Ethics
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Author : Anne Barnhill
language : en
Publisher: Oxford University Press
Release Date : 2018-01-08
The Oxford Handbook Of Food Ethics written by Anne Barnhill and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-08 with Philosophy categories.
Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.
Law Advertising
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Author : Dean K. Fueroghne
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-03-01
Law Advertising written by Dean K. Fueroghne and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Essential Law For Marketers
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Author : Ardi Kolah
language : en
Publisher: Routledge
Release Date : 2012-06-25
Essential Law For Marketers written by Ardi Kolah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Mass Media Law Cases And Materials 2010 Supplement
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Author : Marc A. Franklin
language : en
Publisher:
Release Date : 2010
Mass Media Law Cases And Materials 2010 Supplement written by Marc A. Franklin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Law categories.
The 2010 supplement updates the main text.