Advertising And The World Wide Web
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Advertising And The World Wide Web
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Author : David W. Schumann
language : en
Publisher: Psychology Press
Release Date : 1999-04
Advertising And The World Wide Web written by David W. Schumann and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04 with Business & Economics categories.
Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Web Advertising
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Author : Anja Janoschka
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23
Web Advertising written by Anja Janoschka and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Internet Advertising
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Author : David W. Schumann
language : en
Publisher: Psychology Press
Release Date : 2012
Internet Advertising written by David W. Schumann and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Internet advertising categories.
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: the foundations of Internet advertising theory consumer response to Internet advertising topical areas in which Internet advertising has significant influence on the consumer human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and "students" of the Internet, and will effectively suit courses taught in this area.
Web Advertising And Marketing
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Author : Thomas J. Kuegler
language : en
Publisher: Course Technology
Release Date : 2000
Web Advertising And Marketing written by Thomas J. Kuegler and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Information technology categories.
"Web Advertising and Marketing" is a complete guide to the tricky business of building an effective online commercial presence. It walks readers through the process, from understanding the basic technology to building an online marketing plan. It includes case studies of businesses and their successes and failures on the Web.
Advertising On The Internet
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Author : Steven Armstrong
language : en
Publisher:
Release Date : 2001
Advertising On The Internet written by Steven Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Internet advertising categories.
Armstrong aims to dispel some of the myths about the Internet and, in doing so, educate those professionals who are trying to master this new venue for promotion. He shows how to use the Web to deliver advertising to a relatively wealthy set of consumers.
Secrets To Free Advertising On The Internet
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Author : Robert Noll
language : en
Publisher: Morgan James Publishing
Release Date : 2009-11-30
Secrets To Free Advertising On The Internet written by Robert Noll and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Business & Economics categories.
Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for FREE. Blogs - Should you or shouldn’t you??An effective way to advertise for FREE? MySpace - Set your company on auto-pilot for more sales, and it’s FREE! Facebook - Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click - Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.
Advertising On The Internet
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Author : Neil Barrett
language : en
Publisher:
Release Date : 1997
Advertising On The Internet written by Neil Barrett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Getting your message across on the World Wide Web.
World Wide Web Marketing
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Author : Jim Sterne
language : en
Publisher:
Release Date : 1996
World Wide Web Marketing written by Jim Sterne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Advertising On The Internet
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Author : Robbin Zeff
language : en
Publisher: Wiley
Release Date : 2009-02-03
Advertising On The Internet written by Robbin Zeff and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Computers categories.
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources
Web Advertising And Marketing
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Author : Joshua O. Testerman
language : en
Publisher: Course Technology
Release Date : 1998
Web Advertising And Marketing written by Joshua O. Testerman and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Intended for business owners (large and small) and information and marketing professionals, this guide provides technical, strategic, and design-related guidance on establishing a successful Web marketing design online. Annotation copyrighted by Book News, Inc., Portland, OR