Advertising At The Crossroads

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Advertising At The Crossroads

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Author : John Philip Jones
language : en
Publisher: Penguin Random House India Pvt. Limited
Release Date : 2023-11-26

Advertising At The Crossroads written by John Philip Jones and has been published by Penguin Random House India Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-26 with Business & Economics categories.

The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.

Advertising At The Crossroads Rle Advertising

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Author : Max A. Geller
language : en
Publisher: Routledge
Release Date : 2013-06-26

Advertising At The Crossroads Rle Advertising written by Max A. Geller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Business & Economics categories.

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Advertising At The Crossroads

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Author : Max A. Geller
language : en
Publisher:
Release Date : 2013-08

Advertising At The Crossroads written by Max A. Geller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with categories.

Lawyer Advertising At The Crossroads

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Author : American Bar Association. Commission on Advertising
language : en
Publisher:
Release Date : 1995

Lawyer Advertising At The Crossroads written by American Bar Association. Commission on Advertising and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.

Flower Of Capitalism

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Author : Olga Fedorenko
language : en
Publisher: University of Hawaii Press
Release Date : 2022-07-31

Flower Of Capitalism written by Olga Fedorenko and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-31 with Social Science categories.

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.

Executive Summary

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Author : American Bar Association. Commission on Advertising
language : en
Publisher:
Release Date : 1995

Executive Summary written by American Bar Association. Commission on Advertising and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.

Advertising Research At The Crossroads

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Author : Advertising Research Foundation. Conference (1963 : New York).
language : en
Publisher:
Release Date : 1963

Advertising Research At The Crossroads written by Advertising Research Foundation. Conference (1963 : New York). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.

Hong Kong Marketing Management At The Crossroads

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Author :
language : en
Publisher: Long River Press
Release Date : 1989

Hong Kong Marketing Management At The Crossroads written by and has been published by Long River Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.

Crossroads

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Author : Jonathan Franzen
language : en
Publisher: HarperCollins UK
Release Date : 2021-10-05

Crossroads written by Jonathan Franzen and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Fiction categories.

‘His best novel yet ... A Middlemarch-like triumph’ Telegraph

African American Consumer Engagement

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Author : Christian Martin Alfonso Gonzalez
language : en
Publisher:
Release Date : 2013

African American Consumer Engagement written by Christian Martin Alfonso Gonzalez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.