Advertising At The Crossroads Rle Advertising
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Advertising At The Crossroads Rle Advertising
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Author : Max A. Geller
language : en
Publisher: Routledge
Release Date : 2013-06-26
Advertising At The Crossroads Rle Advertising written by Max A. Geller and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Business & Economics categories.
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Advertising At The Crossroads
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Author : Max A. Geller
language : en
Publisher:
Release Date : 2013-08
Advertising At The Crossroads written by Max A. Geller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with categories.
Advertising At The Crossroads
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Author : John Philip Jones
language : en
Publisher: Westland Publications Limited
Release Date : 2021
Advertising At The Crossroads written by John Philip Jones and has been published by Westland Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.In short: advertising is at a crossroads. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow. Are advertising agencies and marketers prepared for the change? Is a mere tweak of existing operating methods sufficient? How is advertising to become digitally native?Renowned marketing and advertising experts John Philip Jones and Mary Baumgartner Jones compare the US and Indian experiences to investigate what this shift has meant for the industry as well as for business in general. Advertising at the Crossroads is both a lucid guide to decision-making as well as a deeply researched and original look at this challenging and exciting new terrain.Read more
Masters Of Advertising Copy Rle Marketing
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Author : J. George Frederick
language : en
Publisher: Routledge
Release Date : 2020-03-27
Masters Of Advertising Copy Rle Marketing written by J. George Frederick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-27 with Business & Economics categories.
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Flower Of Capitalism
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Author : Olga Fedorenko
language : en
Publisher: University of Hawaii Press
Release Date : 2022-07-31
Flower Of Capitalism written by Olga Fedorenko and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-31 with Social Science categories.
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Advertising
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Author : Walter Taplin
language : en
Publisher:
Release Date : 2013
Advertising written by Walter Taplin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
The Early Advertising Scene
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Author : Harden B. Leachman
language : en
Publisher:
Release Date : 2015
The Early Advertising Scene written by Harden B. Leachman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The Poster
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Author : Ruth E. Iskin
language : en
Publisher: Dartmouth College Press
Release Date : 2014-10-07
The Poster written by Ruth E. Iskin and has been published by Dartmouth College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with Art categories.
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
Advertising As A Vocation 1919
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Author : Frederick James Allen
language : en
Publisher:
Release Date : 2008-06-01
Advertising As A Vocation 1919 written by Frederick James Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-01 with categories.
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
The Advertising Handbook
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Author : Samuel Roland Hall
language : en
Publisher:
Release Date : 1921
The Advertising Handbook written by Samuel Roland Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with Advertising categories.