Masters Of Advertising Copy Rle Marketing
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Masters Of Advertising Copy Rle Marketing
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Author : J. George Frederick
language : en
Publisher: Taylor & Francis
Release Date : 2020-03-27
Masters Of Advertising Copy Rle Marketing written by J. George Frederick and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-27 with Business & Economics categories.
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Masters Of Advertising Copy
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Author : Justus George Frederick
language : en
Publisher: Facsimiles-Garl
Release Date : 1985
Masters Of Advertising Copy written by Justus George Frederick and has been published by Facsimiles-Garl this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Industrial Advertising Copy Rle Marketing
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Author : R. Bigelow Lockwood
language : en
Publisher: Routledge
Release Date : 2014-10-03
Industrial Advertising Copy Rle Marketing written by R. Bigelow Lockwood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-03 with Business & Economics categories.
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Masters Of Advertising Copy
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Author : J. G. Frederick
language : en
Publisher:
Release Date : 1946
Masters Of Advertising Copy written by J. G. Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with categories.
Masters Of Advertising Copy
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Author : Justus George Frederick
language : en
Publisher:
Release Date : 1936
Masters Of Advertising Copy written by Justus George Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936 with Advertising categories.
How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-28
How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-28 with Business & Economics categories.
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-30
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Strategic Copywriting
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Author : Edd Applegate
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-11-05
Strategic Copywriting written by Edd Applegate and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with Business & Economics categories.
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Advertising For Account Holders Rle Marketing
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Author : Nigel Linacre
language : en
Publisher: Routledge
Release Date : 2014-09-15
Advertising For Account Holders Rle Marketing written by Nigel Linacre and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Industrial Advertising Copy
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Author : R. Bigelow Lockwood
language : en
Publisher:
Release Date : 2015
Industrial Advertising Copy written by R. Bigelow Lockwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising layout and typography categories.
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.