Advertising Confluence
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Advertising Confluence
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Author : A. Arora
language : en
Publisher: Springer
Release Date : 2014-12-15
Advertising Confluence written by A. Arora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Business & Economics categories.
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Marketing At The Confluence Between Entertainment And Analytics
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-04-29
Marketing At The Confluence Between Entertainment And Analytics written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-29 with Business & Economics categories.
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Generation C
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Author : Raymond Morin
language : en
Publisher: FriesenPress
Release Date : 2018-01-05
Generation C written by Raymond Morin and has been published by FriesenPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and social media, we as consumers influence our communities and play active roles in the global economy. We are Generation C: a demographic that contains every computer user and online shopper on the planet—and it’s changing the way institutions, brands and enterprises should do business and marketing. This book explores the behaviours of the generations of connected consumers that make up Generation C to help you better understand your audience and how to target them effectively in the new consumer landscape. Presented in four instalments and available online, this new professional guide details and comments on recent expert market analyses with exclusive computer graphics and interviews.
Reports Of Scotch Appeals In The House Of Lords A D 1851 To 1873
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Author : James Paterson
language : en
Publisher:
Release Date : 1895
Reports Of Scotch Appeals In The House Of Lords A D 1851 To 1873 written by James Paterson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with Law reports, digests, etc categories.
Reports Of Scotch Appeals In The House Of Lords A D 1851 To 1873
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Author : Great Britain. Parliament. House of Lords
language : en
Publisher:
Release Date : 1879
Reports Of Scotch Appeals In The House Of Lords A D 1851 To 1873 written by Great Britain. Parliament. House of Lords and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1879 with Law reports, digests, etc categories.
History Of The British Standing Army A D 1660 To 1700
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Author : Clifford Walton
language : en
Publisher: London, Harrison & sons
Release Date : 1894
History Of The British Standing Army A D 1660 To 1700 written by Clifford Walton and has been published by London, Harrison & sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with History categories.
Automata Languages And Programming
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Author : Michael S. Paterson
language : en
Publisher: Springer Science & Business Media
Release Date : 1990
Automata Languages And Programming written by Michael S. Paterson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Computers categories.
In subvolume 27C1 magnetic and related properties of binary lanthanide oxides have been compiled. This subvolume covers data obtained since 1980 and can therefore be regarded as supplement to volume III/12c. While in the previous volume the majority of magnetic data was obtained either from magnetometric measurements or from neutron diffraction, for the present data the main emphasis is devoted to 'related' properties without which, however, the understanding of classical magnetic properties is impossible. A second part 27C2 will deal with binary oxides of the actinide elements.
The Imperial Cult In The Latin West
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Author : Duncan Fishwick
language : en
Publisher: BRILL
Release Date : 2002
The Imperial Cult In The Latin West written by Duncan Fishwick and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Cults categories.
This volume analyzes the priesthood of the provincial cult in every province of the Latin West where evidence has survived in the period from Augustus down to the mid-third century. Particular attention is paid to the epigraphic record, notably the Testimony of honorific statues.
Cornelii Taciti Historiarum Libri Qui Supersunt
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Author : Cornelius Tacitus
language : en
Publisher:
Release Date : 1891
Cornelii Taciti Historiarum Libri Qui Supersunt written by Cornelius Tacitus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Rome categories.
Digital Advertising
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Author : Shelly Rodgers
language : en
Publisher: Routledge
Release Date : 2017-02-17
Digital Advertising written by Shelly Rodgers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Business & Economics categories.
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.