Advertising Disability
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Advertising Disability
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Author : Ella Houston
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-03
Advertising Disability written by Ella Houston and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-03 with Social Science categories.
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
Advertising Disability
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Author : Ella Houston
language : en
Publisher:
Release Date : 2024
Advertising Disability written by Ella Houston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Disabilities in advertising categories.
"Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements, and "pro-diversity" brand campaigns. Textual analyses of advertisements from the eighteenth-century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty "ideals", inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments, and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies, who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly"--
Marketing To Consumers With Disabilities
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Author : Joel Reedy
language : en
Publisher: Irwin Professional Publishing
Release Date : 1993
Marketing To Consumers With Disabilities written by Joel Reedy and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumers with disabilities categories.
How To Make Friends And Influence The Media
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Author : Institute for Information Studies (Falls Church, Va.)
language : en
Publisher:
Release Date : 1979-01-01
How To Make Friends And Influence The Media written by Institute for Information Studies (Falls Church, Va.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-01-01 with Mass media categories.
The book is intended to aid the public information and advocacy efforts in such agencies as consumer organizations, independent living centers, rehabilitation facilities, and state vocational rehabilitation agencies. An introductory section reviews the language of disability, citing examples from the media in which disabled individuals are depicted in unrealistic and unhelpful ways. Steps in mounting a media campaign are discussed, including defining the desired image, determining objectives, identifying the audience, and harnessing the resources. Suggestions are given for approaching newspapers, magazines, radio and television, and other media. A section on the media and the law details such aspects as the "Fairness Doctrine" and public broadcasting as well as copyright, libel, and slander issues. Such tools as news releases, press kits, public service announcements, and newsletters are discussed. The booklet concludes with ideas of specific activities and projects to make news, confront negative images directly, and engage in guerilla theatre. A bibliography of 34 citations is included. (CL)
Encyclopedia Of Disability
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Author : Gary L Albrecht
language : en
Publisher: SAGE
Release Date : 2006
Encyclopedia Of Disability written by Gary L Albrecht and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Medical categories.
Collects over one thousand entries that provide insight into international views, experiences, and expertise on the topic of disability.
Publicity Tips
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Author : United States. President's Committee on Employment of the Handicapped
language : en
Publisher:
Release Date : 1977
Publicity Tips written by United States. President's Committee on Employment of the Handicapped and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Government publications categories.
Beginning With Disability
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Author : Lennard J. Davis
language : en
Publisher: Routledge
Release Date : 2017-09-20
Beginning With Disability written by Lennard J. Davis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-20 with Social Science categories.
While there are many introductions to disability and disability studies, most presume an advanced academic knowledge of a range of subjects. Beginning with Disability is the first introductory primer for disaibility studies aimed at first year students in two- and four-year colleges. This volume of essays across disciplines—including education, sociology, communications, psychology, social sciences, and humanities—features accessible, readable, and relatively short chapters that do not require specialized knowledge. Lennard Davis, along with a team of consulting editors, has compiled a number of blogs, vlogs, and other videos to make the materials more relatable and vivid to students. "Subject to Debate" boxes spotlight short pro and con pieces on controversial subjects that can be debated in class or act as prompts for assignments.
The Inclusive Corporation
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Author : Griff Hogan
language : en
Publisher: Ohio University Press
Release Date : 2003
The Inclusive Corporation written by Griff Hogan and has been published by Ohio University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumers with disabilities categories.
Annotation Hogan (a consultant) offers businesses advice on relating to employees and customers with disabilities, presenting ideas for socially responsible business practices compatible with a competitive strategy. While focusing primarily on the requirements of the Americans with Disabilities Act, the book also provides guidance on marketing and employment inclusivity, the promotion of diversity and the dispelling of myths, and matters of etiquette. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Three Articles On Disabled People In Advertisements
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Author : Joseph R. Levy
language : en
Publisher:
Release Date : 1989
Three Articles On Disabled People In Advertisements written by Joseph R. Levy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Disability And Media An African Perspective
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Author : Tafadzwa Rugoho
language : en
Publisher: Springer Nature
Release Date : 2023-11-27
Disability And Media An African Perspective written by Tafadzwa Rugoho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-27 with Social Science categories.
This book seeks to expand some of the existing, often western and Global North facing, scholarship in the area of Disability and Media Studies to include African perspectives. Featuring predominantly Africa-based contributors, it studies an array of topics on disability and media in Africa, including issues of social media, media ethics, including marginalised voices in the media, and disability representation in the media.