Advertising In Women S Fashion Magazines
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Advertising In Women S Fashion Magazines
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Author : Dru Winn
language : en
Publisher:
Release Date : 2011
Advertising In Women S Fashion Magazines written by Dru Winn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
This study was designed to examine the portrayal of women in advertising in popular women's fashion magazines. This content analysis aimed to find and assess the sexual roles women play in fashion magazine advertisements today as well as discover which magazines represent which stereotypes.
Black And White Advertising In Fashion Magazines
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Author : Lauren Elizabeth Necaise
language : en
Publisher:
Release Date : 2015
Black And White Advertising In Fashion Magazines written by Lauren Elizabeth Necaise and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.
This thesis consists of a quantitative analysis with respect to black and white advertising in select women's fashion magazines. There were five research questions outlined. A code sheet was created to obtain data with regard to factors including: number of black and white and total advertisements, product/service category, setting, advertisement size, percent of black and white of the ad, position, product/user, black and white visual and verbal (words/ information), emotional/intellectual appeal. This allowed the research questions to be answered. A qualitative analysis was also performed on repeat advertisements for products that used both color and black and white advertising with regard to the theme, setting, and format. The results indicated that black and white advertising was a small (less than 10%) but consistent part of overall advertising in women's fashion magazines. However, the largest amount of black and white advertising came disproportionately from only two product/service categories, beauty/personal care and clothing/accessories. --Page iv.
The Advertising Editorial Relationship
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Author : Laura Leigh Womack
language : en
Publisher:
Release Date : 1991
The Advertising Editorial Relationship written by Laura Leigh Womack and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising, Magazine categories.
Manipulating Images
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Author : Tawnya J. Adkins Covert
language : en
Publisher: Lexington Books
Release Date : 2011-03-03
Manipulating Images written by Tawnya J. Adkins Covert and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Social Science categories.
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Images Of Woman
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Author : Trevor Millum
language : en
Publisher:
Release Date : 1975
Images Of Woman written by Trevor Millum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Advertising And Women In Some American Fashion Magazines
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Author : Amandine Bunod
language : en
Publisher:
Release Date : 2002
Advertising And Women In Some American Fashion Magazines written by Amandine Bunod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
The Portrayal Of Women In Elle Magazine Advertisements A Comparison Between France And Russia
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Author : Christin Thieler
language : en
Publisher: GRIN Verlag
Release Date : 2018-09-14
The Portrayal Of Women In Elle Magazine Advertisements A Comparison Between France And Russia written by Christin Thieler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-14 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate gender roles in the analysis of advertisements. In addition, the gender roles, that is the position between a man is investigated by measuring size whether woman is equal, smaller or not important and whether she takes decorative roles, non-executive roles making her inferior or not. Goffman’s gender variables will be thus considered to help to find out whether women are portrayed unequal as well. Furthermore, two additional categories have been added by Kang (1997) who did a content analysis using Goffman’s variables, these are body display and self-assertiveness/independence.
Decoding Women S Magazines
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Author : Ellen McCracken
language : en
Publisher: Springer
Release Date : 1992-10-27
Decoding Women S Magazines written by Ellen McCracken and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-27 with Language Arts & Disciplines categories.
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
How Fashion Advertising Has Influenced The Growth Of Women S Magazines And Newspapers
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Author : Aylene Adams
language : en
Publisher:
Release Date : 1939
How Fashion Advertising Has Influenced The Growth Of Women S Magazines And Newspapers written by Aylene Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1939 with categories.
As Seen In Vogue
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Author : Daniel Delis Hill
language : en
Publisher: Texas Tech University Press
Release Date : 2004
As Seen In Vogue written by Daniel Delis Hill and has been published by Texas Tech University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture.In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women’s studies.