Advertising Management Text And Cases
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Advertising Management Text And Cases
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Author : U. C. Mathur
language : en
Publisher: New Age International
Release Date : 2005
Advertising Management Text And Cases written by U. C. Mathur and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Advertising Management
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Author : Neil H. Borden
language : en
Publisher:
Release Date : 1964
Advertising Management written by Neil H. Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Advertising Management
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Author : Neil Hopper Borden
language : en
Publisher:
Release Date : 1959
Advertising Management written by Neil Hopper Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising categories.
Advertising Management
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Author : Robert Lee Anderson
language : en
Publisher: Merrill Publishing Company
Release Date : 1979-01-01
Advertising Management written by Robert Lee Anderson and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-01-01 with Advertising categories.
Advertising Management In A Digital Environment
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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2021-07-21
Advertising Management In A Digital Environment written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Business & Economics categories.
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Advertising Management Text And Cases
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Author : Mathur
language : en
Publisher:
Release Date : 2008-01-01
Advertising Management Text And Cases written by Mathur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.
About the Book: Opening up of international markets and market economy are becoming the norms the world over. Therefore, Marketing Managers of tomorrow are required to be fully in the know of the important discipline of Advertising globally. It is for this reason that the subject has been in focus of most reputed business schools. Advertising has emerged as a major knowledge area that the students of management need to learn in detail. The book attempts to make learning the nuances of the subject easy to understand from the students viewpoint in a comprehensive manner. The creativity in advertisement, media planning, budgeting systems have remained on the focus for advertising fraternity and these find the pride of the place. Methods used in international advertising have been dealt with in the new chapter in some detail. Advertising agencies are the life lines for the discipline and their working is covered in detail. The new chapter deals with internet advertising operations in an elaborate manner. The book contains highly developed case studies that are ``class tested`` and need to form the nucleus for the study of the subject at the end of the chapters that runs through the book. Success in advertising comes from the following areas which form an important part of the book: Knowledge of the demand pattern Selection of the right advertising agency Understanding the general and competitive business environments for the chosen market segments Understanding the company`s advertising needs that can create competitive advantage Estimating the resources needed for the campaigns Time bound advertising programmes with built-in monitory systems Advertisers need to have a sound knowledge of the Buyer behaviour to understand the stimuli required and the methods of providing the same. About the Author: Prof. U.C. Mathur (ex-President and CEO, World Digital Ltd.) started his career in the corporate world as a Junior Manager; came to hold positions as President and CEO World Digital, Modi Telecom, Vice President (CEO) Escorts Telecom and General Manager of Uptron. Later Prof. Mathur took to teaching Management students. For the last nine years he has taught at the Maharishi Institute of Management as Core Professor and as visiting professor at the Delhi School of Economics, Delhi University; Institute of Management Technology, Ghaziabad; Institute of Management Studies, Noida; Institute of Management Research, Ghaziabad; Integrated Academy of Management and Technology, Ghaziabad; Goa Institute of Management, Goa. Professor Mathur has been teaching in the US Management University`s Indian campus, spreading the gospel of Modern Management. Advertising Management, Strategic Management, Marketing Management and its electives, besides value-based inspirational management are his forte.
Marketing Management
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Author : S.H.H. Kazmi
language : en
Publisher: Excel Books India
Release Date : 2007
Marketing Management written by S.H.H. Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Marketing Management
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Author : Douglas J. Dalrymple
language : en
Publisher:
Release Date : 1995
Marketing Management written by Douglas J. Dalrymple and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
Marketing Management
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Author : Rajiv Lal
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2005
Marketing Management written by Rajiv Lal and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
Managing Marketing
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Author : Thomas V. Bonoma
language : en
Publisher: Simon and Schuster
Release Date : 1984
Managing Marketing written by Thomas V. Bonoma and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Management categories.