Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 2009
Advertising Promotion And Other Aspects Of Integrated Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Author : Terence Shimp
language : en
Publisher: Cengage Learning
Release Date : 2006-01-20
Advertising Promotion And Other Aspects Of Integrated Marketing Communications written by Terence Shimp and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-20 with Business & Economics categories.
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Author : Terence Shimp
language : en
Publisher:
Release Date : 2008
Advertising Promotion And Other Aspects Of Integrated Marketing Communications written by Terence Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18).
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 2013
Advertising Promotion And Other Aspects Of Integrated Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 2013
Advertising Promotion And Other Aspects Of Integrated Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Integrated Marketing Communications In Advertising And Promotion
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Author : Terence A. Shimp
language : en
Publisher: Thomson South-Western
Release Date : 2010
Integrated Marketing Communications In Advertising And Promotion written by Terence A. Shimp and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Author :
language : en
Publisher:
Release Date : 2024
Advertising Promotion And Other Aspects Of Integrated Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Integrated Marketing Communications
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Author : Shimp
language : en
Publisher:
Release Date : 2013-12-19
Integrated Marketing Communications written by Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Advertising categories.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Psychology Press
Release Date : 2004
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Advertising Promotion And Supplemental Aspects Of Integrated Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher: South Western Educational Publishing
Release Date : 1997
Advertising Promotion And Supplemental Aspects Of Integrated Marketing Communications written by Terence A. Shimp and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.