Advertising Superpowers Tricks For Creating Great Ads
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Advertising Superpowers Tricks For Creating Great Ads
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Author : Santiago Cosme
language : en
Publisher: Independently Published
Release Date : 2019-03-18
Advertising Superpowers Tricks For Creating Great Ads written by Santiago Cosme and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-18 with Business & Economics categories.
In "Advertising Superpowers," Santiago Cosme shares the formulas and tricks he discovered through his years in top advertising agencies around the world; tricks that he used many times to get out of trouble with his Creative Directors, keep his clients happy and make his campaigns worthy of more than 30 International Advertising Awards. Whether you are a student or a professional, what the author explains in this book will help in your day to day in the world of creative advertising. No, you don't have to struggle to have better ideas. You now have the chance to cut a few corners with your newly acquired "Superpowers." Just make sure to use them wisely.
100 Ways To Create A Great Ad
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Author : Tim Collins
language : en
Publisher: Hachette UK
Release Date : 2014-08-11
100 Ways To Create A Great Ad written by Tim Collins and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-11 with Design categories.
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Hey Whipple Squeeze This
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Author : Luke Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-01
Hey Whipple Squeeze This written by Luke Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-01 with Business & Economics categories.
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Marketing Superpowers
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Author : Jon Davids
language : en
Publisher: Influicity Publishing
Release Date : 2024-06-18
Marketing Superpowers written by Jon Davids and has been published by Influicity Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-18 with Business & Economics categories.
WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too. I wrote this book to show you exactly how it's done. Inside these pages, you'll learn: → How to turn "attention" into sales with this simple framework - so that you can make more money from every single click. → How to flip total strangers into your biggest fans with one critical story - so that you never waste an opportunity to convert. → How to charge more money for the same product with my 4 F's - so that you can lower your costs and watch your bank balance climb. → How to build endless social credibility with my 10 Faith Drivers - so that every customer sends 1, 2, or 3 more customers to your door. → How to inspire fan loyalty with my 5 Belief Builders - so that you can sell to the same people over and over again. → How to ensure that buying your product is the only logical decision - so that you can ethically serve your customers, which is why you're in business after all. → And so much more that you can put into action right now Stop worrying about your marketing and start obsessing over your brand. Because when you get that right, business is so much easier.
2000 A D The Year Of The Brain
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Author : George Friedman
language : en
Publisher: iUniverse
Release Date : 2000-03
2000 A D The Year Of The Brain written by George Friedman and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03 with Fiction categories.
The time is the very near future — any year now. David Burg, a Professor of Mathematics and Cybernetics at Jefferson College, with his colleagues, has created the world's first high-order artificial intelligence. Created with a library full of information and superhuman learning skills, and acute seeing and hearing skills, JO is far being a robot. When JO's presence is announced, upstaging all those other groups who have been working for many years to get there first—especially the government— a shock wave is felt. When the government sends Ellen Farmer to penetrate JO's files, she is discovered by JO and persuaded by David to become a kind of 'double agent'. Inevitably this leads to a truly human connection between David Burg and JO.
In Search Of Superpowers A Fantasy Pin World Adventure
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Author : Briana Lawrence
language : en
Publisher: Andrews McMeel Publishing
Release Date : 2024-01-30
In Search Of Superpowers A Fantasy Pin World Adventure written by Briana Lawrence and has been published by Andrews McMeel Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-30 with Juvenile Fiction categories.
Four preteens receive mysterious enamel pins that grant them superpowers. Together, they must put aside their differences and embark on an epic journey to find the mysterious pinmaker, discover the truth behind the new theme park, and of course, trade pins—all while learning how to navigate their new superhuman skills. This is an all-new illustrated adventure series that's about magic, friendship, queer identity, collecting, and tons of fun! Four kids. Four pins. Four superpowers. One dark secret. Angela, Sophie, Travis, and Skylar are four normal middle schoolers. Angela and her dad just moved in with her future stepmom, but the wealthy neighborhood is not what's she used to, and relations with the future stepmom are tough. Sophie lives in the shadow of her twin sister, Becca, and wants to find her own identity. Travis is his track team's star, but he's starting to think that video game coding (and his best friend) might be a LOT more interesting. Skylar is trying to help their family make ends meet . . . but sometimes, they're stretched too thin. After a mysterious explosion in the night, each of the four kids receives a limited-edition fantasy enamel pin. What's more, it gives them superpowers! As the new friends work together to figure out where the pins came from and untangle their own lives, they discover a secret at the nearby theme park that might not be so fun after all. In Search of Superpowers is the first in an all-new adventure series, Fantasy Pin World Adventures. It's perfect for fans of Amari and the Night Brothers, The Marvellers, and of course, enamel pin collectors. "Delightful and engaging, Lawrence's debut is a magical, empowering adventure of friendship — you'll fall in love with the characters just as much as you'll fall in love with the pins they're collecting!" - Andrea Towers, author of the GAMER GIRLS series
Ad Astra An Illustrated Guide To Leaving The Planet
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Author : Dallas Campbell
language : en
Publisher: Simon and Schuster
Release Date : 2017-10-05
Ad Astra An Illustrated Guide To Leaving The Planet written by Dallas Campbell and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Science categories.
'I could have done with a copy of Ad Astra in December 2015!' –Tim Peake ‘A wonderful, wise and witty guide for space explorers everywhere.' – Richard Osman ‘A must read both for intrepid space explorers and misty-eyed dreamers. Now, to space!’ – Hannah Fry ‘Few people are more knowledgeable, celebratory and witty about space travel than Dallas Campbell.’ – Adam Rutherford Need some space? For almost all human history we’ve been firmly rooted to the Earth. And, sure, it's got some good things going for it: nice views, friendly inhabitants, good coffee. Air. But what if you want to get off? Whether you've got itchy feet and need a bit of a break, or you’re looking for a complete change of scene, this book has all the information you'll need to leave, with FREE expert advice from the men and woman who can actually make it happen. Do I need a passport? How do I know if I have the right stuff? Can I take my dog? What spacesuit do I need? Where am I going to go? What am I going to eat? As well as being a deeply impractical guide to getting off the planet, this is an eclectic and beautifully illustrated mix-tape of space travel stories – both real and imagined. From the migrating lunar geese that flew us to the moon in the 1600’s, to Elon Musk’s wild plan to get humans to Mars en masse in the future; from the history of early rocket science to the Soviet tortoises that secretly won the space race. A collection for anyone who has looked up in wonder at the stars... And then wondered how to get there. ‘The next best thing to actually heading off into space.’ – Jim Al-Khalili ‘Few people are more knowledgeable, celebratory and witty about space travel than Dallas Campbell.’ – Adam Rutherford ‘If, like me, you dream of going into space, this is definitely the place to start the journey.’ – Dan Snow ‘A must have volume for astronauts and armchair astronauts alike.’ – Helen Sharman OBE ‘Funny, factual and beautiful.’ – Shaun Keavney ‘Read it, make notes, and be ready when the day comes.’ – Helen Czerski
Superpower
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Author : Robert Hargreaves
language : en
Publisher: New York : St. Martin's Press
Release Date : 1973
Superpower written by Robert Hargreaves and has been published by New York : St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with United States categories.
Google Adsensetm For Dummies
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Author : Jerri L. Ledford
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-25
Google Adsensetm For Dummies written by Jerri L. Ledford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-25 with Computers categories.
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to: Register and set up an AdSense program Track results with server logs, AdSense reports, and Google Analytics Boost AdSense income with search engine optimization techniques Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair Fine-tune your Web site with beefed-up content to please Google and boost effectiveness Earn more with AdSense for RSS, streaming video, and referral units Design appealing ads and search boxes, and deal with ads from competitors Add video units to your site, design mobile ad units, and understand referral units In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
Influence Is Your Superpower
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Author : Zoe Chance
language : en
Publisher: Random House
Release Date : 2022-02-01
Influence Is Your Superpower written by Zoe Chance and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Business & Economics categories.
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.