African Language Digital Media And Communication
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African Language Digital Media And Communication
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Author : Abiodun Salawu
language : en
Publisher: Routledge
Release Date : 2018-10-03
African Language Digital Media And Communication written by Abiodun Salawu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Social Science categories.
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations. Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.
The Routledge Handbook Of Language And Digital Communication
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Author : Alexandra Georgakopoulou
language : en
Publisher: Routledge
Release Date : 2015-07-16
The Routledge Handbook Of Language And Digital Communication written by Alexandra Georgakopoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Language Arts & Disciplines categories.
The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.
African Communication Systems And The Digital Age
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Author : Eno Ime Akpabio
language : en
Publisher: Routledge
Release Date : 2021-02-21
African Communication Systems And The Digital Age written by Eno Ime Akpabio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-21 with Language Arts & Disciplines categories.
The book covers African communication systems, discussing modes and forms of communication across West, East and Southern Africa and comparing them with traditional and new media. African Communication Systems and the Digital Age contextualizes communication by bringing to the table African contributions to the field, examining the importance of African indigenous forms of communication and the intersection of African communication systems and the digital age. The book covers various concepts, models, theories and classifications of African communication systems, including instrumental communication, types of African music and their communication properties, indigenous writing systems, non-verbal communication, and mythological communication. Through careful analysis of communication in Africa, this book provides insights into the various modes of communication in use prior to the advent of traditional and new media as well as their continued relevance in the digital age. African Communication Systems and the Digital Age will be of interest to students and scholars of African communication.
Languages Identities And Intercultural Communication In South Africa And Beyond
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Author : Russell H Kaschula
language : en
Publisher: Routledge
Release Date : 2021-08-23
Languages Identities And Intercultural Communication In South Africa And Beyond written by Russell H Kaschula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Foreign Language Study categories.
African countries and South Africa in particular, being multilingual and multicultural societies, make for exciting sociolinguistic and applied language analysis in order to tease out the complex relationship between language and identity. This book applies sociolinguistic theory, as well as critical language awareness and translanguaging with its many facets, to various communicative scenarios, both on the continent and in South Africa, in an accessible and practical way. Africa lends itself to such sociolinguistic analysis concerning language, identity and intercultural communication. This book reflects consciously on the North–South debate and the need for us to create our own ways of interpretation emanating from the South and speaking back to the North, and on issues that pertain to the South, including southern Africa. Aspects such as language and power, language planning, policy and implementation, culture, prejudice, social interaction, translanguaging, intercultural communication, education, gender and autoethnography are covered. This is a valuable resource for students studying African sociolinguistics, language and identity, and applied language studies. Anyone interested in the relationship between language and society on the African continent would also find the book easily accessible.
Routledge Handbook Of African Media And Communication Studies
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Author : Winston Mano
language : en
Publisher: Routledge
Release Date : 2021-02-11
Routledge Handbook Of African Media And Communication Studies written by Winston Mano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-11 with History categories.
This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.
Media And Identity In Africa
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Author : Kimani Njogu
language : en
Publisher: Edinburgh University Press
Release Date : 2009-04-09
Media And Identity In Africa written by Kimani Njogu and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-09 with Social Science categories.
Studies of the media in Africa, incorporating both African and international perspectives, are few. The thirty papers collected here were presented at a seminar organised and hosted by the Kenya-based Twaweza Communications and the International African Institute in Nairobi in 2004. They demonstrate how media outlets are used to perpetuate, question or modify the unequal power relations between the North and the South. Focusing on east Africa, the papers include discussions of the construction of old and new social entities, as defined by class, gender, ethnicity, political and economic differences, wealth, poverty, cultural behaviour, language and religion. The authors illustrate how there is increasing control by local people of traditional and modern forms of media. Globalization is being countered by local responses, within the context of social and cultural identities. Essentially, the book describes the tensions between the global and the local, tensions not often discussed in media studies, thus pioneering new debates.
Everyday Media Culture In Africa
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Author : Wendy Willems
language : en
Publisher: Routledge
Release Date : 2016-11-10
Everyday Media Culture In Africa written by Wendy Willems and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Social Science categories.
African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
A Phonetic Study Of West African Languages
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Author : Peter Ladefoged
language : en
Publisher: Cambridge University Press
Release Date : 1968
A Phonetic Study Of West African Languages written by Peter Ladefoged and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Africa, West categories.
Marketing Communication In African Languages
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Author : Abiodun Salawu
language : en
Publisher: Taylor & Francis
Release Date : 2024-12-23
Marketing Communication In African Languages written by Abiodun Salawu and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-23 with Social Science categories.
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Emerging Trends In Indigenous Language Media Communication Gender And Health
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Author : Oyesomi, Kehinde Opeyemi
language : en
Publisher: IGI Global
Release Date : 2020-02-01
Emerging Trends In Indigenous Language Media Communication Gender And Health written by Oyesomi, Kehinde Opeyemi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-01 with Medical categories.
The importance of communication in health-related matters cannot be overemphasized. Despite modern global advancements, indigenous communication methods assume a large part of health practices in rural regions throughout the world, including areas in Africa and Asia. Indigenous language remains one of the strongest means of communication and a vital function in local communities across the globe. Emerging Trends in Indigenous Language Media, Communication, Gender, and Health is a collection of innovative research that vitalizes, directs, and shapes scholarship and global understanding in the aforementioned areas and provides sustainable policy trajectory measures for indigenous language media and health advocacy. This book will provide a better global understanding of the significance indigenous language still has in modern society. While highlighting topics including digitalization, sustainability, and health education, this book is ideally designed for researchers, anthropologists, sociologists, advocates, medical practitioners, world health organizations, media professionals, government officials, policymakers, practitioners, academicians, and students.