African Luxury Branding
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African Luxury Branding
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Author : Mehita Iqani
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-23
African Luxury Branding written by Mehita Iqani and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-23 with Business & Economics categories.
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global “Africanicity” and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.
Luxury Brands In Emerging Markets
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Author : G. Atwal
language : en
Publisher: Springer
Release Date : 2014-03-07
Luxury Brands In Emerging Markets written by G. Atwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Africa In Fashion
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Author : Ken Kweku Nimo
language : en
Publisher: Hachette UK
Release Date : 2022-05-05
Africa In Fashion written by Ken Kweku Nimo and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-05 with Design categories.
Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
Luxury Brands In Emerging Markets
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Author : G. Atwal
language : en
Publisher: Springer
Release Date : 2014-03-07
Luxury Brands In Emerging Markets written by G. Atwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
The Seven Dimensions Of Branding
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Author : Muyiwa Kayode
language : en
Publisher: AuthorHouse
Release Date : 2011-08-31
The Seven Dimensions Of Branding written by Muyiwa Kayode and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Business & Economics categories.
Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.
Marketing Brands In Africa
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Author : Samuelson Appau
language : en
Publisher: Springer Nature
Release Date : 2021-09-11
Marketing Brands In Africa written by Samuelson Appau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-11 with Business & Economics categories.
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Fashion Marketing In Emerging Economies Volume Ii
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Author : Frederica Brooksworth
language : en
Publisher: Springer Nature
Release Date : 2022-12-12
Fashion Marketing In Emerging Economies Volume Ii written by Frederica Brooksworth and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-12 with Business & Economics categories.
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.
African Luxury
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Author : Mehita Iqani
language : en
Publisher:
Release Date : 2019
African Luxury written by Mehita Iqani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Aesthetics, African categories.
Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent.
African Luxury
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Author : Mehita Iqani
language : en
Publisher: Intellect (UK)
Release Date : 2020-01-15
African Luxury written by Mehita Iqani and has been published by Intellect (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-15 with Aesthetics, African categories.
Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, this collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent.
Luxury And Fashion Marketing
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Author : Satyendra Singh
language : en
Publisher: Routledge
Release Date : 2020-12-06
Luxury And Fashion Marketing written by Satyendra Singh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-06 with Business & Economics categories.
The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.