Agile Marketing Como As Metodologias Geis E O Uso De Dados Est O Revolucionando A Gest O Do Marketing
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Agile Marketing Como As Metodologias Geis E O Uso De Dados Est O Revolucionando A Gest O Do Marketing
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Author : Neil Perkin
language : pt-BR
Publisher: Autêntica Business
Release Date : 2023-08-16
Agile Marketing Como As Metodologias Geis E O Uso De Dados Est O Revolucionando A Gest O Do Marketing written by Neil Perkin and has been published by Autêntica Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-16 with Business & Economics categories.
Talvez você já tenha ouvido falar sobre agile ou metodologias ágeis, mas o emprego desta mentalidade e suas ferramentas ao marketing é um fenômeno bem mais recente. Em Agile Marketing: como as metodologias ágeis e o uso de dados estão revolucionando a gestão do marketing, Neil Perkin, reconhecido especialista na área, discute a profunda transformação pela qual a gestão do marketing está passando. Neil aborda o impacto que o uso de dados, a tecnologia e a automação provocam no marketing e como o agile marketing representa uma resposta adequada para que os profissionais dessa área possam lidar com os desafios desse ambiente em rápida transformação. Em outro momento, Perkin discorre sobre o agile marketing como estratégia para que os especialistas dessa área sejam capazes de compreender os contextos mercadológicos envolvendo clientes, stakeholders e concorrentes e perceber situações de forma que possam adaptar rapidamente seus esforços de marketing para serem mais eficazes. A seguir, o autor explica todos os detalhes da execução do agile marketing, como uso de sprints, priorização de backlogs, kanban, métricas, KPIs e OKRs. Além disso, ele apresenta a nova estrutura organizacional para as áreas de marketing, baseada em squads, times pequenos e multidisciplinares. Neil também discute como escalar times de agile marketing em organizações que possuem várias frentes de marketing, como grandes empresas e companhias multinacionais. Em relação ao uso de dados, Perkin trata do emprego inteligente da informação na tomada de decisões mercadológicas em alta velocidade e alerta para os erros mais comuns das empresas no tratamento de dados e sobre como evitá-los. Por fim, o especialista apresenta a questão da cultura organizacional e do papel da liderança para uma implementação bem-sucedida do agile marketing na empresa. Enfim, Agile Marketing é um livro que vai fazer você repensar a gestão do marketing do seu negócio e ter muito mais rapidez, agilidade e eficácia nas ações mercadológicas da sua organização.
Agile Marketing Made Easy
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Author : Samuel Inbaraja S
language : en
Publisher:
Release Date : 2023-07-24
Agile Marketing Made Easy written by Samuel Inbaraja S and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-24 with categories.
In today's rapidly evolving business landscape, traditional marketing approaches fall short in meeting the demands of modern consumers. "Agile Marketing Made Easy" offers a practical and comprehensive guide to embrace agility in marketing. Whether you're a marketing professional or a business leader, this handbook equips you with the tools and strategies to transform your marketing efforts and drive success. Key Features: Learn the core principles of agile marketing with the Agile Marketing Manifesto. Create an agile-friendly organizational structure that fosters collaboration and innovation. Set up agile sprints and explore real-world case studies for successful implementation. Implement popular agile methodologies like Scrum and Kanban, and discover a hybrid approach for versatility. Align your marketing strategy with business goals and customer insights. Address risk management and ethical considerations in agile marketing. Harness the potential of big data for dynamic customer strategies. In "Agile Marketing Made Easy," you'll find a step-by-step roadmap to revolutionize your marketing department, enhance productivity, and stay ahead of the competition. Embrace agility and become a customer-centric marketing powerhouse.
Sistemas De Reduccion De Costos
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Author : Yasuhiro Monden
language : es
Publisher: Productivity Press
Release Date : 1998-06-01
Sistemas De Reduccion De Costos written by Yasuhiro Monden and has been published by Productivity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-01 with Business & Economics categories.
Con este libro usted aprendera a integrar los sistemas de reduccion de costos que han revolucionado la manufactura: Objetivos de Costo (Target Costing) y Mejora Continua en Costos (Kaizen Costing). En la fase del desarrollo y diseno de productos nuevos se utiliza Objetivos de Costo, un metodo que se enfoca en la realizacion de ganancias al lograr f·bricar productos de calidad a partir de las fases de diseno y evaluacion. La "Mejora Continua en Costos" le ayuda a disminuir el costo de producciÛn de los productos que ya usted tiene en existencia. La combinacion de los dos metodos le lleva a un sistema completo de reduccion de costos, el cual se puede implementar desde la incepcion del producto hasta el final del ciclo.
Food Control And Biosecurity
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Author : Alexandru Mihai Grumezescu
language : en
Publisher: Academic Press
Release Date : 2018-02-13
Food Control And Biosecurity written by Alexandru Mihai Grumezescu and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Technology & Engineering categories.
Food Control and Biosecurity, Volume Sixteen, the latest release in the Handbook of Food Bioengineering series, is an essential resource for anyone in the food industry who needs to understand safety and quality control to prevent or reduce the spread of foodborne diseases. The book covers information from exporter to transporter, importer and retailer, and offers valuable tools to measure food quality while also addressing government standards and regulations for food production, processing and consumption. The book presents cutting-edge methods for detecting hazardous compounds within foods, including carcinogenic chemicals. Other related topics addressing food insecurity and food defense are also discussed. Identifies the latest import/export regulations related to food control and biosecurity Provides detection and analysis methods to ensure a safe food supply Presents risk assessment tools and prevention strategies for food safety and process control
The Lean Six Sigma Pocket Toolbook A Quick Reference Guide To Nearly 100 Tools For Improving Quality And Speed
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Author : Michael L. George
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-10-13
The Lean Six Sigma Pocket Toolbook A Quick Reference Guide To Nearly 100 Tools For Improving Quality And Speed written by Michael L. George and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-13 with Business & Economics categories.
Vital tools for implementing Lean Six Sigma--what they are, how they work, and which to use The Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. The only guide that groups tools by purpose and use, this hands-on reference provides: Analyses of nearly 100 tools and methodologies--from DMAIC and Pull Systems to Control Charts and Pareto Charts Detailed explanations of each tool to help you know how, when, and why to use it for maximum efficacy Sections for each tool explaining how to create it, how to interpret what you find, and expert tips Lean Six Sigma is today's leading technique to maximize production efficiency and maintain control over each step in the managerial process. With The Lean Six Sigma Pocket Toolbook, you'll discover how to propel your organization to new levels of competitive success--one tool at a time.
Experimental Mechanics And Materials
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Author : Abdul Nassir bin Ibrahim
language : en
Publisher: Trans Tech Publications Ltd
Release Date : 2011-07-27
Experimental Mechanics And Materials written by Abdul Nassir bin Ibrahim and has been published by Trans Tech Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-27 with Technology & Engineering categories.
Volume is indexed by Thomson Reuters CPCI-S (WoS). This work consists of 48 peer-reviewed papers which were selected from those presented at the International Conference on Experimental Mechanics 2010 (ICEM10), held on the 29th November to 1st December 2010, at the Legend Hotel, Kuala Lumpur, Malaysia. The papers cover the latest research results on experimental mechanics, and offer a timely overview of the subject.
Introduction To Statistical Quality Control
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Author : Douglas C. Montgomery
language : en
Publisher: John Wiley & Sons
Release Date : 2019-12-30
Introduction To Statistical Quality Control written by Douglas C. Montgomery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-30 with Einführung categories.
"Once solely the domain of engineers, quality control has become a vital business operation used to increase productivity and secure competitive advantage. Introduction to Statistical Quality Control offers a detailed presentation of the modern statistical methods for quality control and improvement. Thorough coverage of statistical process control (SPC) demonstrates the efficacy of statistically-oriented experiments in the context of process characterization, optimization, and acceptance sampling, while examination of the implementation process provides context to real-world applications. Emphasis on Six Sigma DMAIC (Define, Measure, Analyze, Improve and Control) provides a strategic problem-solving framework that can be applied across a variety of disciplines.Adopting a balanced approach to traditional and modern methods, this text includes coverage of SQC techniques in both industrial and non-manufacturing settings, providing fundamental knowledge to students of engineering, statistics, business, and management sciences.A strong pedagogical toolset, including multiple practice problems, real-world data sets and examples, provides students with a solid base of conceptual and practical knowledge."--
Lean Six Sigma For Service
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Author : Michael George
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-07-15
Lean Six Sigma For Service written by Michael George and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-15 with Business & Economics categories.
Bring the miracle of Lean Six Sigma improvement out of manufacturing and into services Much of the U.S. economy is now based on services rather than manufacturing. Yet the majority of books on Six Sigma and Lean--today's major quality improvement initiatives--explain only how to implement these techniques in a manufacturing environment. Lean Six Sigma for Services fills the need for a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process. Filled with case studies detailing dramatic service improvements in organizations from Lockheed Martin to Stanford University Hospital, this bottom-line book provides executives and managers with the knowledge they need to: Reduce service costs by 30 to 60 percent Improve service delivery time by 50 percent Expand capacity by 20 percent without adding staff