Agile Marketing The Incomplete Guide
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Agile Marketing The Incomplete Guide
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Author : Gez Smith
language : en
Publisher: Lulu.com
Release Date : 2016
Agile Marketing The Incomplete Guide written by Gez Smith and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Computers categories.
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.
Strategic Agility In Marketing
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Author : Jens Kröger
language : en
Publisher: Springer Nature
Release Date : 2025-03-14
Strategic Agility In Marketing written by Jens Kröger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-14 with Business & Economics categories.
This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges—such as the pandemic, economic shifts, and rapid technological advancements—the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today’s fast-changing world.
Agile Marketing
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Author : Jens Kröger
language : de
Publisher: Springer-Verlag
Release Date : 2020-04-20
Agile Marketing written by Jens Kröger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-20 with Business & Economics categories.
Dieses Buch vermittelt einen umfassenden Überblick zu relevanten Basics, Methoden und Tools, wie Sie Ihre Marketingarbeit und -teams durch Agilität erfolgreich und effizient aufstellen können.Agilität – hinter diesem Begriff verbirgt sich mehr als nur Spontaneität und Flexibilität. Es geht vor allem um ein Mindset, radikal kundenzentrierte Kommunikation, eine bewegliche Aufbauorganisation, um crossfunktionales Arbeiten über Abteilungsgrenzen hinweg sowie um permanente Erfolgsmessung und Anpassung. Bei erfolgreicher Umsetzung kann damit eine wegweisende und starke Rolle der Marketingabteilung im Gesamtunternehmen erreicht werden.Die Autoren geben Ihnen konkrete Ansätze, wie Sie sich im Marketingalltag agil aufstellen können. Am Ende des Buches werden Sie wissen, was Agile Marketing ist, welche agilen Methoden Sie dabei unterstützen können, wie sich die Team-Organisation und die Zusammenarbeit ändern wird und wie Sie durch Customer Centricity den zentralen Erfolgs-und Anerkennungsfaktor für Ihr Marketingteam schaffen. Aus dem Inhalt Wieso Agile Marketing eine geeignete Antwort auf dynamische Zeiten ist Was verbirgt sich hinter dem Begriff „Agile Marketing“ Was ist ein Agile Mindset und wie kann es entwickelt werden Werte und Prinzipien für erfolgreiches Agile Marketing Mit diesen Methoden und Tools können Sie Ihr Marketing agil aufstellen Eine pragmatische Starthilfe für Ihren Weg zum Agile Marketing Verankerung der Fachabteilung in der Organisation Die „neue“ Rolle des CMOs und des Fachbereichs
Agiles Marketing
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Author : Jens Kröger
language : de
Publisher: Springer-Verlag
Release Date : 2024-06-25
Agiles Marketing written by Jens Kröger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Business & Economics categories.
Dieses Buch vermittelt einen umfassenden Überblick zu relevanten Basics, Methoden und Tools, wie Sie Ihre Marketingorganisation und -teams durch Agilität erfolgreich und effizient aufstellen können. Bei Agilität geht es in erster Linie um ein Mindset, radikal kundenzentrierte Kommunikation, eine bewegliche Aufbauorganisation, um crossfunktionales Arbeiten über Abteilungsgrenzen hinweg sowie um permanente Erfolgsmessung und Anpassung. Bei erfolgreicher Umsetzung kann damit eine wegweisende und starke Rolle der Marketingabteilung im Gesamtunternehmen erreicht werden. Marketing kann so zum Business Enabler werden und in den Bereichen Kundenbeziehung, Innovation und Organisation Wirkung entfalten. Vor allem die letzten Jahre haben mit der Corona-Pandemie, Kriegen und Rezession sowie tiefgreifenden technologischen Fortschritten, gezeigt, dass Anpassungsfähigkeit und ein entsprechendes Mindset kritikale Voraussetzungen für performantes Marketing sind, welches wiederum den Erfolg der Gesamtunternehmung sichern kann. Am Ende des Buches werden Sie wissen, was Agilität im Marketing bedeutet, welche agilen Methoden Sie dabei unterstützen können und wie die Team-Organisation und die Zusammenarbeit mit anderen Fachabteilungen ausgestaltet werden kann. Vor allem zeigen die beiden Autoren auf, wie Sie mit einer dynamikrobusten Marketingabteilung die drei Wirkebenen Kundenbeziehung, Innovation und Organisation erfolgreich gestalten und dadurch Marketing zu einem wesentlichen Erfolgsfaktor des Unternehmens machen. Aus dem Inhalt Wieso agiles Marketing eine geeignete Antwort auf dynamische Zeiten ist Konsequente Entwicklung eines agilen Mindsets in (Marketing-)Teams Werte und Prinzipien des agilen Marketings Methoden und Tools zur operativen Umsetzung agilen Marketings Wie Marketing durch Agilität zum Business Enabler werden kann und Mehrwert für die Gesamtorganisation stiftet Eine pragmatische Starthilfe für Ihren Weg zur agilen Marketingorganisation Verankerung der Fachabteilung Marketing in der Organisation
The Skills Advantage
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Author : Anish Lalchandani
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-05-08
The Skills Advantage written by Anish Lalchandani and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-08 with Business & Economics categories.
Anish Lalchandani provides reskilling strategies that align the organization and the individual’s needs – including practical application, agility, and building alliances for an ecosystem-based reskilling strategy. With case studies and practical steps, you will discover how skills are the new currency of work and pivotal in reskilling.
Agile Marketing
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Author : Neil Perkin
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-04-03
Agile Marketing written by Neil Perkin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-03 with Business & Economics categories.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.
La Via Del Marketing Per La Trasformazione Digitale
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Author : Marco Cordioli
language : it
Publisher: Edizioni del Faro
Release Date : 2021-02-08
La Via Del Marketing Per La Trasformazione Digitale written by Marco Cordioli and has been published by Edizioni del Faro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-08 with Business & Economics categories.
È solo marketing! Quante volte lo abbiamo pensato o sentito dire? Per alcuni “marketing” è divenuto sinonimo di manipolazione, di vendita ottenuta attraverso esagerazione o interruzione. Per altri assume la forma riduttiva del media del momento. Per il marketing è tempo di assumersi le proprie responsabilità. Scrollarsi di dosso le etichette. Abbandonare gli alibi. Diventare funzione integrativa delle altre funzioni aziendali. Generare convergenze tra istanze della domanda di mercato, interessi del business e ultime tecnologie. Candidarsi alla gestione della trasformazione digitale dell’impresa. Perché marketing è molto di più di ciò a cui siamo abituati a pensare. È una disciplina che fa della conoscenza del cliente la propria ossessione. Della conversazione il frame di interazione. Del design delle esperienze lo strumento di crescita. In fin dei conti, non è solo marketing.
Certified Scrum Product Owner Cspo Guide
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Author : Anand Vemula
language : en
Publisher: Anand Vemula
Release Date :
Certified Scrum Product Owner Cspo Guide written by Anand Vemula and has been published by Anand Vemula this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
The Certified Scrum Product Owner (CSPO) Guide provides a comprehensive understanding of the Product Owner’s role in Agile and Scrum environments. It covers key concepts, responsibilities, best practices, and real-world applications to help professionals effectively manage product development. The book begins with an introduction to Agile principles and the Scrum framework, emphasizing the importance of iterative development, collaboration, and customer-centricity. It then explores the role of the Product Owner, detailing key accountabilities, required skills, and challenges faced in managing product development. A major focus is placed on Product Vision and Strategy, highlighting how to define a compelling vision, align it with business goals, and communicate it effectively through product roadmaps. The guide also dives into backlog management, including techniques for writing user stories, prioritizing tasks using MoSCoW, WSJF, and RICE, and conducting backlog refinement sessions. The book further examines stakeholder management, sprint planning, and value delivery, ensuring that the Product Owner can balance competing priorities while maximizing business value. Topics like release planning, DevOps integration, Agile scaling frameworks (SAFe, LeSS, Nexus), and performance metrics help readers navigate complex Agile environments. Additionally, it provides guidance on CSPO certification preparation, career growth, and emerging trends in Agile product management. Through case studies and real-world applications, the book equips readers with practical insights to drive successful product ownership. This guide is an essential resource for aspiring and experienced Product Owners looking to enhance their expertise and deliver impactful products in Agile organizations.
The Art Of Agile Development
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Author : James Shore
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008
The Art Of Agile Development written by James Shore and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
For those considering Extreme Programming, this book provides no-nonsense advice on agile planning, development, delivery, and management taken from the authors' many years of experience. While plenty of books address the what and why of agile development, very few offer the information users can apply directly.
Handbook On Innovation And Project Management
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Author : Andrew Davies
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-10-06
Handbook On Innovation And Project Management written by Andrew Davies and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
Identifying the origins and evolution of innovation and project management, this unique Handbook explains why and how the two fields have grown and developed as separate disciplines, highlighting how and why they are now converging. It explores the theoretical and practical connections between the management of innovations and projects, examining the close relationship between the disciplines.