Agile Marketing Third Edition
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Agile Marketing Third Edition
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Author : Gerardus Blokdyk
language : en
Publisher:
Release Date :
Agile Marketing Third Edition written by Gerardus Blokdyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Agile Marketing Third Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-04-13
Agile Marketing Third Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with categories.
How do we manage Agile marketing Knowledge Management (KM)? How will the Agile marketing team and the organization measure complete success of Agile marketing? What are your key Agile marketing organizational performance measures, including key short and longer-term financial measures? How can skill-level changes improve Agile marketing? Is Supporting Agile marketing documentation required? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Agile marketing investments work better. This Agile marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Agile marketing Self-Assessment. Featuring 704 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Agile marketing improvements can be made. In using the questions you will be better able to: - diagnose Agile marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Agile marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Agile marketing Scorecard, you will develop a clear picture of which Agile marketing areas need attention. Your purchase includes access details to the Agile marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Agile Marketing A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher:
Release Date :
Agile Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Agile Marketing The Incomplete Guide
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Author : Gez Smith
language : en
Publisher: Lulu.com
Release Date : 2016
Agile Marketing The Incomplete Guide written by Gez Smith and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Computers categories.
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.
The Six Disciplines Of Agile Marketing
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Author : Jim Ewel
language : en
Publisher: John Wiley & Sons
Release Date : 2020-10-06
The Six Disciplines Of Agile Marketing written by Jim Ewel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-06 with Business & Economics categories.
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Lean Agile Marketing
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Author : Femi Olajiga
language : en
Publisher: Cxconversion Limited
Release Date : 2017-02
Lean Agile Marketing written by Femi Olajiga and has been published by Cxconversion Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02 with categories.
Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.
Growing Up Fast
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Author : Jascha Kaykas-Wolff
language : en
Publisher:
Release Date : 2014-08-17
Growing Up Fast written by Jascha Kaykas-Wolff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-17 with categories.
Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between marketing and innovation for business success. The first half of the book covers the philosophical underpinnings of complementary opposites in nature, human interaction, and the workplace. It surveys business management over the last 100 years and shows how we've come to the "Agile Age," which is not about big ideas Mad Men-style, but lots of little ideas to test and try. The second half of the book discusses the mindsets and tools required for success in agile work, and examples are given throughout the text in the form of case studies on companies like Netflix, 3M, Microsoft, Domino's Pizza, and Dell Computer. The introduction and conclusion of the book set up the metaphor of the book's title, to personify the current impasse between big regulation government and total free market capitalism. Agile is posed as a third option between the Mom and Dad's battle between over-planning and wild speculation, concern for the future and obsession with "what worked" in the past-as both occupy our resources without agile process or priorities for the innovations we need going forward in society. Agile is portrayed as an inquisitive, experimental, brilliant child who still lives above the garage at her parents' house-and it's time for her to move out. "There are also plenty, plenty of high-level remarks out there about how businesses need to be agile - with very little insight about how. Hey, we should all be rich and good-looking too... But there have been few guides that address the gap between the fluffy and the functional. Growing Up Fast: How New Agile Practices Can Move Marketing and Innovation Past the Old Business Stalemates by Jascha Kaykas-Wolff and Kevin Fann brilliantly spans that chasm." Scott Brinker @chiefmartec
The Art Of Agile Marketing
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Author : Bill Cushard
language : en
Publisher:
Release Date : 2018-06-30
The Art Of Agile Marketing written by Bill Cushard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-30 with categories.
Agile Scrum Handbook 3rd Edition
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Author : Nader K. Rad
language : en
Publisher: Van Haren
Release Date : 2021-04-28
Agile Scrum Handbook 3rd Edition written by Nader K. Rad and has been published by Van Haren this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-28 with Education categories.
This book is a simple guide for anyone who wants to learn about the Agile concept and the Scrum framework by: • understanding the reasons behind various approaches instead of just going through do’s and don’ts and clichés, and • understanding the diversity and range of ideas in this domain rather than just the latest fashion. There are three types of content in this book: 1. Fundamental concepts: The first and the last chapters are about the meaning and dynamics of Agile projects. They build a solid foundation that helps you learn the details on the one hand, and on the other hand, find your own way in projects. 2. Frameworks: The Scrum chapter goes through all the details of this most popular framework because anyone involved in Agile projects these days needs to be familiar with it. Another necessity is Kanban, which is explored in its own chapter. 3. Practices: There are chapters about Crystal, eXtreme Programming, and DSDM®, which all use these methods to explore the most common Agile practices and techniques.
Agile Marketing Foundations
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Author :
language : en
Publisher:
Release Date : 2017
Agile Marketing Foundations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Learn about the key principles of agile marketing, and discover how to leverage this approach in your own organization.