Ai And Data Engineering Solutions For Effective Marketing
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Ai And Data Engineering Solutions For Effective Marketing
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Author : Alla, Lhoussaine
language : en
Publisher: IGI Global
Release Date : 2024-07-17
Ai And Data Engineering Solutions For Effective Marketing written by Alla, Lhoussaine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-17 with Business & Economics categories.
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Ai Impacts On Branded Entertainment And Advertising
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Author : Miguélez-Juan, Blanca
language : en
Publisher: IGI Global
Release Date : 2025-05-01
Ai Impacts On Branded Entertainment And Advertising written by Miguélez-Juan, Blanca and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.
Connecting with the public, especially the younger generations, is challenging for brands and agencies unless they leverage new communication technologies to create engagement and foster more critical and active audiences. Consumers, often overwhelmed by messages and products, no longer need to avoid intrusive advertising. Instead, in this new advertising paradigm, they seek out brands and their advertisements to form a positive emotional connection. This intimate bond benefits both the brand and the consumer, acting as a loudspeaker for the brand's values and message. In this context, creativity and professional creatives are reaffirmed as the key differentiators for modern advertising agencies. These agencies need well-trained professionals who are not afraid to use new communication methods, including entertainment and emerging technologies like AI, which, despite being unregulated, are here to stay. AI Impacts on Branded Entertainment and Advertising explores the scientific foundations on the use of AI and branded content, understanding it as an essential tandem for the understanding of the advertising (and social) reality. Covering topics such as non-conventional media, influencer marketing, and avatar, this book is an excellent resource for marketing directors, brand creators, communication professionals, computer developers, corporate professionals, researchers, scholars, professionals, academicians, and more.
Sustainable And Intelligent Territorial Marketing And Entrepreneurship
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Author : Alla, Lhoussaine
language : en
Publisher: IGI Global
Release Date : 2024-10-18
Sustainable And Intelligent Territorial Marketing And Entrepreneurship written by Alla, Lhoussaine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-18 with Business & Economics categories.
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.
Ai Innovations For Customer Experience Optimization In The Service Sector
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Author : Aarabe, Mourad
language : en
Publisher: IGI Global
Release Date : 2025-05-08
Ai Innovations For Customer Experience Optimization In The Service Sector written by Aarabe, Mourad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-08 with Business & Economics categories.
The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized, fluid, and proactive experiences in the current era. From chatbots and virtual assistants to predictive personalization and sentiment analysis, AI allows companies to gain deeper insight into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences. AI Innovations for Customer Experience Optimization in the Service Sector addresses the theoretical, methodological, and empirical gaps in the academic and professional literature on using AI innovation solutions to optimize marketing processes and customer experiences. It encourages more rigorous and in-depth research to catalyze innovation and excellence in AI-based customer experience management, particularly in the services sector. Covering topics such as value creation, customer journey mapping effect, and telecommunications, this book is an excellent resource for marketing specialists, customer service managers, strategy manager, consultants, technology specialists, professionals, researchers, scholars, academicians, and more.
Transparency In Ai Assisted Management Decisions
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Author : Jamal, Abdelfattah
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Transparency In Ai Assisted Management Decisions written by Jamal, Abdelfattah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
The integration of artificial intelligence (AI) into organizational processes is reshaping how decisions are made, driving innovation, efficiency, and strategic adaptability. By leveraging large-scale data analysis, AI systems enhance decision-making across sectors, from operations to human resource management. However, this transformation also raises critical concerns around transparency, ethics, and social accountability, especially in areas involving high-stakes outcomes. Addressing these challenges is essential to ensure that AI-supported management practices are not only effective but also fair, trustworthy, and aligned with broader societal values. Transparency in AI-Assisted Management Decisions explores how AI supports management decisions and assesses the transparency of these decisions. It analyzes the role of transparency in the integration of AI systems into decision-making processes while examining its impact on trust and accountability. Covering topics such as employee behavior, human resource management, and telework management, this book is an excellent resourced for practitioners, business leaders, academicians, researchers, and more.
Utilizing Technology To Manage Territories
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Author : Alla, Lhoussaine
language : en
Publisher: IGI Global
Release Date : 2024-10-24
Utilizing Technology To Manage Territories written by Alla, Lhoussaine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-24 with Political Science categories.
The quest for attractiveness and sustainability is a pressing concern for territories in the 21st century. Cities, regions, and local communities must rethink their management and development strategies to address complex environmental, social, and economic challenges. "Territorial Smart Management" has emerged as an innovative approach that leverages technologies like artificial intelligence, the Internet of Things, and blockchain to create more efficient, attractive, and sustainable territories. Understanding how these technologies can transform territorial management, optimize resources, and foster collaboration to tackle contemporary challenges like urbanization, climate change, and competitiveness is essential for modern planning. Utilizing Technology to Manage Territories provides practical tools, case studies, and best practices for applying smart management solutions to improve operational efficiency and socio-economic inclusion. This volume offers valuable insights for those seeking to navigate the future of smart and sustainable territorial management, making it an essential resource for researchers, policymakers, consultants, technology developers, and students.
Artificial Intelligence And Accounting
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Author : Manjit Kour
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-08
Artificial Intelligence And Accounting written by Manjit Kour and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-08 with Business & Economics categories.
In the dynamic field of accounting, where accuracy and productivity are critical, artificial intelligence (AI) integration has become a game-changer and AI is set to affect every industry. With the speed at which technology is developing, a thorough manual that helps readers understand the complex world of AI in accounting is desperately needed. By offering a sophisticated grasp of how AI is changing the core ideas of accounting and financial management, this book bridges this knowledge gap. It explores the relationship between AI technology and accounting processes, revealing the significant influence and unrealised potential outside of traditional bookkeeping. This book delves into how AI is revolutionising accounting procedures. It explores the newest AI technologies and their uses in financial data processing, auditing, compliance, and forecasting, ranging from machine learning to predictive analytics. It ensures responsible AI integration by addressing biases, accountability, and transparency while emphasising ethical considerations. This book provides case studies, practical advice, and examples from the real world, guaranteeing that readers not only understand the theoretical foundations of AI in accounting but also get the knowledge necessary to apply and maximise these technologies within their professional domains by connecting theory and application. It offers a road map for traversing the accounting industry's AI frontier, from using predictive analytics to make well-informed decisions to automating repetitive activities. This book will enable accountants, auditors, and financial analysts to prosper in the emerging AI-driven world.
Mapping Human Data And Behavior With The Internet Of Behavior Iob
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Author : Chhabra, Gunjan
language : en
Publisher: IGI Global
Release Date : 2025-01-22
Mapping Human Data And Behavior With The Internet Of Behavior Iob written by Chhabra, Gunjan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-22 with Computers categories.
The Internet of Behavior (IoB) is reshaping industries by providing deeper insights into human actions, preferences, and decision-making patterns. By analyzing data from wearables, online interactions, and smart devices, IoB enables organizations to deliver highly personalized services, improve public health strategies, and optimize urban environments. This convergence of technology and behavioral science holds the potential to drive innovation across sectors, enhancing user experiences and operational efficiency. At the same time, the rapid growth of IoB raises important questions about data privacy, security, and ethical responsibility, highlighting the need for careful governance. As IoB continues to evolve, its impact on society will be profound, influencing everything from business practices to policy development. Mapping Human Data and Behavior With the Internet of Behavior (IoB) provides a comprehensive and practical resource to understanding, analyzing, and leveraging the IoB. It provides the knowledge and tools necessary to harness the transformative potential of IoB technologies while addressing the ethical and privacy considerations inherent in this field. Covering topics such as artificial intelligence (AI), neural networks, and performance evaluation, this book is an excellent resource for researchers, academicians, students, data scientists and analysts, IoT professionals, healthcare professionals, and more.
Ai Economic Perspectives And Firm Business Management
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Author : Derbali, Abdelkader Mohamed Sghaier
language : en
Publisher: IGI Global
Release Date : 2025-03-19
Ai Economic Perspectives And Firm Business Management written by Derbali, Abdelkader Mohamed Sghaier and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-19 with Business & Economics categories.
Artificial intelligence (AI) has become a transformative influence in the domains of economics and business administration, fundamentally altering the operational strategies and decision-making processes of organizations. AI models can be harnessed to scrutinize market trends, consumer behavior, and macroeconomic indicators, assisting policymakers, investors, and corporations in making well-informed decisions. In business administration, AI assumes a critical function in the optimization of operations and the enhancement of productivity. AI algorithms can streamline the management of supply chains, regulate inventory, and predict demand, culminating in cost reductions and heightened customer contentment. The integration of AI in economics and business management also gives rise to ethical dilemmas, privacy issues, and potential biases, necessitating further research into equitable and responsible AI applications. AI, Economic Perspectives, and Firm Business Management explores the integration of AI technology into economics and business management and operations. It examines the challenges associated with AI, including ethics, bias, and data privacy, and offers solutions for effective intelligent technology usage. This book covers topics such as artificial intelligence, cryptocurrency, and market activity, and is a useful resource for business owners, economists, computer engineers, academicians, data scientists, and researchers.
Artificial Intelligence Digitalization And Regulation
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Author : Nadia Mansour
language : en
Publisher: Springer Nature
Release Date : 2024-12-03
Artificial Intelligence Digitalization And Regulation written by Nadia Mansour and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-03 with Business & Economics categories.
This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, analyzing and exploiting data, optimizing marketing strategy and advertising targeting, and improving the customer experience. However, Artificial intelligence can also generate threats such as disinformation, manipulation, and false content. Companies are increasingly becoming obliged to take security measures to protect digital data against cyber-attacks and data leaks. This volume presents concepts and solutions for companies aiming not only to benefit from the newest technological developments in AI but also interested in tackling the challenges that come with the use of these technologies.