Ai Strategy
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Ai Strategy For Sales And Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-01-03
Ai Strategy For Sales And Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Competing In The Age Of Ai
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Author : Marco Iansiti
language : en
Publisher: Harvard Business Press
Release Date : 2020-01-07
Competing In The Age Of Ai written by Marco Iansiti and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Ai Strategy
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Author : Bernard Marr
language : en
Publisher: Kogan Page Publishers
Release Date : 2025-04-03
Ai Strategy written by Bernard Marr and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-03 with Computers categories.
Is your business truly ready for the AI revolution? Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy. AI is transforming every industry - is your business keeping up? In this essential guide, bestselling author and futurist Bernard Marr provides a comprehensive playbook for leaders looking to harness the power of AI. From understanding AI's transformative impact to developing a clear, actionable strategy, this book equips leaders with the tools they need to drive innovation, manage risks, and stay ahead in an AI-driven world. AI Strategy is the definitive guide for leaders ready to unlock AI's potential at scale. Covering every aspect of AI adoption - from ethical considerations and data management to employee upskilling and tech infrastructure - this book delivers real-world examples across multiple organizations and industries, from energy, healthcare and education to marketing and HR. Whether you're just starting or scaling fast, this must-read guide will help you confidently build and execute a winning AI strategy.
Data Ai Strategy From Roadmap To Implementation
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Author : Victor de Graaff
language : en
Publisher: Van Haren
Release Date : 2024-12-15
Data Ai Strategy From Roadmap To Implementation written by Victor de Graaff and has been published by Van Haren this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-15 with Architecture categories.
#html-body [data-pb-style=J8QKLLW]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}This two-day workshop provides a structured approach to developing and implementing a Data & AI strategy within your organization. Participants will gain a solid understanding of key strategic principles, learn how to create a roadmap, and explore best practices for integrating AI into business processes. The training combines expert-led discussions, hands-on exercises, and practical applications to ensure that attendees leave with clear, actionable steps for driving data-driven innovation. Target Audience This course is designed for team leads and professionals who aim to integrate AI and data-driven decision-making into their work. It is particularly relevant for those responsible for strategy development, innovation, and digital transformation within their organization. Learning Objectives By the end of this workshop, participants will: Understand how to align a Data & AI strategy with organizational goals. Learn the key principles of data-driven culture and governance. Develop skills in creating actionable roadmaps and effectively engaging stakeholders. Explore the practical applications of AI tools, including ChatGPT, to enhance business efficiency. Gain the confidence to initiate and manage AI and data-driven projects within their organization. Course Content Day 1: Laying the Foundation & Building a Roadmap Introduction to Data & AI Strategy Establishing the Fundamentals Developing a Strategic Roadmap Hands-on Workshop: Designing an AI Roadmap Day 2: Implementation & Stakeholder Engagement First Steps in AI Implementation Engaging Stakeholders & Driving Adoption Extracting Insights & Measuring Impact Planning for Long-Term Success Hands-on Workshop: Practical AI Use Cases, Including ChatGPT Key Benefits Upon completion of this training, participants will have the knowledge and tools necessary to initiate, implement, and scale AI and data-driven strategies effectively within their organizations. This practical, results-driven approach ensures that attendees leave with a clear action plan tailored to their business needs. Secure your spot today and take the first step toward a data-driven future.
Corporate Ai Strategy Navigating The Digital Transformation
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Author : Vo Trung Duong
language : en
Publisher: Vo Trung Duong
Release Date :
Corporate Ai Strategy Navigating The Digital Transformation written by Vo Trung Duong and has been published by Vo Trung Duong this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In the midst of a technological renaissance, we find ourselves grappling with a momentous transformation—a shift that is not merely a wave of innovation but a tidal force reshaping the very contours of our organizational landscapes. As artificial intelligence (AI) emerges from the realm of speculative fiction into the daily operations of companies worldwide, it becomes imperative for us to examine not just the potential of these technologies, but also the profound implications they hold for our societies and our way of working. This book, "Corporate AI Strategy: Navigating the Digital Transformation", endeavors to confront the complexities of AI implementation head-on, showcasing not only successes but also the myriad challenges that organizations face on this uncharted journey. By dissecting real-world case studies, ranging from industry titans to nimble startups, we learn valuable lessons about adaptation, resilience, and the necessity of aligning AI initiatives with strategic business objectives. The power of AI extends beyond its technological prowess; it is a tool that, if wielded wisely, can propel organizations toward unprecedented efficiencies and innovations. However, as we stand at this crossroads, it is essential to address the darker undercurrents that accompany AI’s ascendancy. The missteps of predecessors serve as cautionary tales—reminders that the path to integration is fraught with ethical dilemmas and unforeseen consequences. Companies that fail to anticipate these challenges risk stumbling into traps of bias, surveillance, and diminishing returns on their technological investments. Therefore, while the allure of AI is undeniable, the wisdom lies in a balanced perspective—one that acknowledges both its potential and perils. In compiling the insights and frameworks within this book, we aim to equip leaders and practitioners with the knowledge required to navigate the complexities of AI deployment. We explore the critical importance of collaboration across all levels of an organization, emphasizing the need for a culture that champions continuous learning and adaptability. Furthermore, we discuss the imperative of ethical considerations in AI—ensuring that our drive for innovation does not come at the expense of integrity or public trust. As you embark on this journey through "Corporate AI Strategy: Navigating the Digital Transformation", we invite you to reflect not only on how AI can enhance your business operations but also on how it can be integrated responsibly within the broader societal context. The choices made today will reverberate through our organizations and communities for years to come. In harnessing the profound capabilities of artificial intelligence, let us strive to be both visionary in our aspirations and cautious in our execution, ensuring that technology serves the greater good and empowers us to build a more equitable future. In this age of disruption and opportunity, may we embrace the challenge of reimagining our corporate strategies, illuminating the path toward a smarter, more humane application of artificial intelligence. The future is not just a destination—it is a reflection of the choices we make in the present. Let us navigate it wisely.
Ai And Data Strategy
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Author : Peta Marshall
language : en
Publisher:
Release Date : 2019-08-07
Ai And Data Strategy written by Peta Marshall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-07 with categories.
Artificial Intelligence and Big Data are shaping the world and every business must adopt a strategy and change the culture of their organisation to be able to survive and prosper. The Fourth Industrial Revolution is altering every facet of society and this book provides managers and professionals with the strategic skills to implement the changes required. Machines are increasingly being able to process information and perform actions that previously only humans could do. This revolution is taking place now and this book provides the information to guide future efforts. Information from this book comes from research and workshops with professionals and a template with suggestions is provided to allow the design and implementation of an AI and data strategy and culture in your organisation. This book is available at a bargain price to allow organisations across the globe to benefit from the revolution taking place.
The Executive Guide To Artificial Intelligence
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Author : Andrew Burgess
language : en
Publisher: Palgrave Macmillan
Release Date : 2017-11-29
The Executive Guide To Artificial Intelligence written by Andrew Burgess and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-29 with Business & Economics categories.
This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.
The Executive Guide To Artificial Intelligence
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Author : Andrew Burgess
language : en
Publisher: Springer Nature
Release Date : 2024-06-30
The Executive Guide To Artificial Intelligence written by Andrew Burgess and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-30 with Business & Economics categories.
This book, now in a thoroughly revised and updated second edition, takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the book's core is a framework which describes, in nontechnical language, the nine core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through prediction, to Generative AI, is explained using real–life examples and how they can be applied in a business environment. The advent of Large Language Models has put AI front and centre of Board discussions. AI has the ability to deliver step–change benefits to organisations and enables forward–thinking business leaders to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive who wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in AI, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the AI and LLM hype. The knowledge and experience he has gained in advising them has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book, business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.
Oecd Public Governance Reviews The Strategic And Responsible Use Of Artificial Intelligence In The Public Sector Of Latin America And The Caribbean
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2022-03-22
Oecd Public Governance Reviews The Strategic And Responsible Use Of Artificial Intelligence In The Public Sector Of Latin America And The Caribbean written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with categories.
Governments can use artificial intelligence (AI) to design better policies and make better and more targeted decisions, enhance communication and engagement with citizens, and improve the speed and quality of public services. The Latin America and the Caribbean (LAC) region is seeking to leverage the immense potential of AI to promote the digital transformation of the public sector.