Ai X Martech
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Ai X Martech
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Author : The Ink Company Publishing
language : es
Publisher:
Release Date : 2020-07-13
Ai X Martech written by The Ink Company Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-13 with categories.
Aprovechar el Potencial de Soluciones basadas en Inteligencia Artificial como Fórmula de Optimización del Stack Tecnológico para Marketing. - La Inteligencia Artificial y el mercadeo son absolutamente complementarios.
Martech X
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Author : 達雷爾．阿方索
language : zh-CN
Publisher: 商周出版
Release Date : 2023-03-07
Martech X written by 達雷爾．阿方索 and has been published by 商周出版 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂ ChatGPT一夕爆紅，AIGC撼動業界 Martech是每個行銷人不可錯過的機會！ ▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂ Mar（行銷） X Tech（科技）的市場規模， 到2027年將超過5000億美元！ Martech之父史考特．布林克（Scott Brinker）指出： 「結合行銷、科技及管理的Martech將是未來行銷的主流趨勢！」 當前的行銷人最常面臨的瓶頸： ◆關鍵字廣告越來越貴 ◆SEO效果不如預期 ◆平台演算法不斷修改 ◆行銷預算無法達到預期的成果…… Martech善用人工智慧、大數據、雲端運算與平台整合， 各個擊破過往行銷工具的缺陷： ◆在對的時間，發出對的訊息，瞄準對的客戶 ◆將行銷活動個人化，提升客戶體驗和轉換率 ◆在整個客戶旅程中，持續創造客戶價值 ◆讓行銷預算真正能夠帶來公司營收 本書作者是屢獲殊榮的Martech專家達雷爾‧阿方索（Darrell Alfonso）， 提供了一個清晰的Martech框架， 告訴行銷人如何理解與選擇各種形式的行銷科技， 根據組織的需求、規模和預算，並透過監控和管理， 在組織內發展 Martech。包括： ◆有哪些Martech工具可以幫助我的公司？ ◆該採用怎樣的Martech工具？ ◆如何培訓Martech人才？ ◆推行Martech會遇到的內部阻力？ ◆如何整合不同的Martech工具？ 只要你發現自己的公司符合以下指標： ◆追不上數位變遷的腳步 ◆行銷作業重複性高且需要人工完成 ◆不依靠技術支援就無法完成行銷 ◆手邊的資料檔案很混亂 ◆屬於快速成長的組織 Martech就是你最重要的解答！
Hands On Generative Adversarial Networks With Pytorch 1 X
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Author : John Hany
language : en
Publisher: Packt Publishing Ltd
Release Date : 2019-12-12
Hands On Generative Adversarial Networks With Pytorch 1 X written by John Hany and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Computers categories.
Apply deep learning techniques and neural network methodologies to build, train, and optimize generative network models Key FeaturesImplement GAN architectures to generate images, text, audio, 3D models, and moreUnderstand how GANs work and become an active contributor in the open source communityLearn how to generate photo-realistic images based on text descriptionsBook Description With continuously evolving research and development, Generative Adversarial Networks (GANs) are the next big thing in the field of deep learning. This book highlights the key improvements in GANs over generative models and guides in making the best out of GANs with the help of hands-on examples. This book starts by taking you through the core concepts necessary to understand how each component of a GAN model works. You'll build your first GAN model to understand how generator and discriminator networks function. As you advance, you'll delve into a range of examples and datasets to build a variety of GAN networks using PyTorch functionalities and services, and become well-versed with architectures, training strategies, and evaluation methods for image generation, translation, and restoration. You'll even learn how to apply GAN models to solve problems in areas such as computer vision, multimedia, 3D models, and natural language processing (NLP). The book covers how to overcome the challenges faced while building generative models from scratch. Finally, you'll also discover how to train your GAN models to generate adversarial examples to attack other CNN and GAN models. By the end of this book, you will have learned how to build, train, and optimize next-generation GAN models and use them to solve a variety of real-world problems. What you will learnImplement PyTorch's latest features to ensure efficient model designingGet to grips with the working mechanisms of GAN modelsPerform style transfer between unpaired image collections with CycleGANBuild and train 3D-GANs to generate a point cloud of 3D objectsCreate a range of GAN models to perform various image synthesis operationsUse SEGAN to suppress noise and improve the quality of speech audioWho this book is for This GAN book is for machine learning practitioners and deep learning researchers looking to get hands-on guidance in implementing GAN models using PyTorch. You’ll become familiar with state-of-the-art GAN architectures with the help of real-world examples. Working knowledge of Python programming language is necessary to grasp the concepts covered in this book.
Maritime Technology And Engineering Iii
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Author : Carlos Guedes Soares
language : en
Publisher: CRC Press
Release Date : 2016-12-01
Maritime Technology And Engineering Iii written by Carlos Guedes Soares and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Technology & Engineering categories.
Maritime Technology and Engineering 3 is a collection of papers presented at the 3rd International Conference on Maritime Technology and Engineering (MARTECH 2016, Lisbon, Portugal, 4-6 July 2016). The MARTECH Conferences series evolved from biannual national conferences in Portugal, thus reflecting the internationalization of the maritime sector. The keynote lectures and the papers, making up nearly 150 contributions, came from an international group of authors focused on different subjects in a variety of fields: Maritime Transportation, Energy Efficiency, Ships in Ports, Ship Hydrodynamics, Ship Structures, Ship Design, Ship Machinery, Shipyard Technology, afety & Reliability, Fisheries, Oil & Gas, Marine Environment, Renewable Energy and Coastal Structures. Maritime Technology and Engineering 3 will appeal to academics, engineers and professionals interested or involved in these fields.
Marketing Ai Tm
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Author : Greg Grdodian
language : en
Publisher:
Release Date : 2016-03-02
Marketing Ai Tm written by Greg Grdodian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with categories.
Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Marketing AI(tm), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.
Martech
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Author : 高端訓
language : zh-CN
Publisher: 時報文化出版
Release Date : 2020-12-25
Martech written by 高端訓 and has been published by 時報文化出版 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-25 with Business & Economics categories.
慶祝《大數據預測行銷》榮獲109年金書獎 暢銷增訂版特別增加2021最新行銷趨勢－－MarTech 疫情過後，全球企業面臨全面數位轉型，想推動行銷及業務轉型，必讀本書三大重點： 品牌轉型、大數據科學、MarTech行銷科技，熟知這三點，定能成為企業數位轉型的先鋒。 MarTech (Marketing Technology) 是達成行銷目標的科技工具或軟體。本質上是行銷科技，支援各種各樣的數位行銷，因數位行銷而延伸的大量數據，可以用來做大數據分析及預測行銷。 本次改版特別另闢專章，介紹MarTech行銷科技的發展，以及MarTech結合大數據科學，如何顛覆傳統CRM會員的經營，整合線上及線下消費者行為軌跡，為企業帶來全方位的顧客視角，加上應用大數據預測科學、自動化行銷，解開行銷及業務組織被繁瑣的工作綁架，釋放行銷及業務組織的能量，讓第一線人員可以有更多的時間思考行銷策略，建立傑出品牌，進而帶動企業內部數位轉型，豎立新典範！ MarTech平台經營會員的三大好處： 一是全方位掌握顧客足跡 二同時管理線下及線上顧客數據 三可以對顧客進行客製化、自動化行銷 企業數位轉型，最適合從優化顧客流程開始，能為企業帶來超乎預期的獲利！ 全球華人社會頂尖專家學者傾力推薦 企業界推薦 李奧貝納集團執行長暨大中華區總裁/黃麗燕 阿里巴巴人工智慧實驗室資深市場專家/節遠 學術界推薦 新加坡管理大學終身教授/朱飛達 政治大學企業管理學系特聘教授/別蓮蒂 北京大學新聞與傳播學院廣告學系主任/陳剛 上海復旦大學管理學院院長/陸雄文 香港大學SPACE中國商業學院教務長/楊仕名 （以上按姓氏筆畫排列） 這是一本很有質感的書，書中的內容乾貨滿滿，讓眼花繚亂的數字化繁為簡，在迷茫和困惑中，找到商業操作執行的路徑。－－北京大學 陳剛 加入大數據的思維後，品牌經營就如虎添翼。此書讓品牌在大數據裡不只是有跡可循，更是有「基」可「成」。 －－李奧貝納 黃麗燕 PRRO理論和Alibaba的Uni Marketing均以數據為動力，把花費變投資，實現全渠道的智能行銷方式。－－阿里巴巴 節遠 全書架構明確得像一本教科書，應與Simon這幾年累積教學經驗有關，裡面有他非常多的經驗和觀察，對於行銷實務操作者非常受用。－－政治大學 別蓮蒂 本書除了對大數據知識的梳理外，包括平台化，UI/UX都有涉及，配合各種個案、破除成見，是行銷人溫故知新的思考良伴。－－香港大學 楊仕名 本書最重要的貢獻，在於從理論上探討了大數據時代網絡品牌與實體品牌的區分，並提出了平台品牌行銷金三角的概念。－－復旦大學 陸雄文 本書有三大特色：重實例、重實踐、重實戰，尤其是品牌經營的探索、總結和思考。－－新加坡管理大學 朱飛達
318
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Author : 數位時代編輯部
language : zh-CN
Publisher: 巨思文化股份有限公司
Release Date : 2020-11-01
318 written by 數位時代編輯部 and has been published by 巨思文化股份有限公司 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-01 with Business & Economics categories.
無論稱之為智慧健康／醫療（Smart Health）、數位健康／醫療（Digital Health）、eHealth、AI for Health、AI in Health Care，講的大多是同一件事：推進醫療產業的AI化、智慧化與再進化。 從國家競爭優勢來說，「醫療＋科技」的組合，可以說是台灣產業界強強聯手的組合。世界級的醫療業，加上世界級的科技業，兩者攜手開拓的智慧醫療領域，將是台灣下一個傲視全球業界的關鍵競爭力。
Hacking Marketing
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Author : Scott Brinker
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-02
Hacking Marketing written by Scott Brinker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Business & Economics categories.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
317
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Author : 數位時代編輯部
language : zh-CN
Publisher: 巨思文化股份有限公司
Release Date : 2020-10-01
317 written by 數位時代編輯部 and has been published by 巨思文化股份有限公司 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Business & Economics categories.
辦房貸、買保險、申請信用卡⋯⋯未來這些需求，不用到銀行也能完成。這不是變魔術，而是靠金融業最新的戰略──生態圈。 《數位時代》本期採訪了8家金融機構、3家純網銀業者，揭開在金融與產業界線日趨模糊的時代，作風封閉保守的金融業者，如何張開雙臂、跨業打一場誰也不想錯過的新金融戰。
No37
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Author : 經理人月刊
language : zh-CN
Publisher: 巨思文化股份有限公司
Release Date : 2020-11-19
No37 written by 經理人月刊 and has been published by 巨思文化股份有限公司 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-19 with Business & Economics categories.
編輯台時間 答案都給了，還不考試？ 根據〈2019年多益英語測驗全球考生資料統計報告摘要〉，台灣人平均多益（TOEIC，Test of English for International Communication）成績是562分，在每年測驗人數超過500人的49個國家之中，排名第40，只贏9個國家，像是越南、泰國。 而〈2012年台灣地區TOEIC成績統計報告摘要〉顯示，2012年平均分數是539分。6年來，台灣平均英文程度只提高23分，相當於多答對了兩道題目。 台灣人英文程度幾乎沒變，然而，依據〈2018年臺灣大型企業人才國際化及外語職能管理調查報告〉，晉升基層主管要求的多益分數從545分提升到621；中階主管則是從608分變成684，平均標準都高了80分。 同時，相比2015年有19.3%企業雇用超過10％的外籍人才，2018年僅有9%的企業人資表示，公司聘用了一定比例的外籍人才（減少了10.3%）。 從以上數字，我們可以得到幾個洞察：第一，過去6年，國人英文程度進步有限，但對主管多益分數的要求卻提升了80分左右。其次，台灣企業想要聘用「本土」的國際化人才，但多數人英文能力仍然不足。簡單來說，「英文好」是決定晉升的競爭優勢之一。 然而，該如何衡量英文的進步程度？ ETS臺灣區總代理忠欣公司指出，使用多益的企業比例逐漸上升，從2012年的16.8%，成長至2018年的36%，等於每3家公司就有一家採用多益當作履歷篩選條件，絕對算是最好用的證照之一。 再加上多益的題目設計，以職場為導向，研讀到的知識不只能滿足考試，更能融入日常應用。實用性質高、又是企業採用率最高的測試，現在不讀，更待何時？ 資深採訪編輯 高士閔