Aiga Professional Practices In Graphic Design
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Aiga Professional Practices In Graphic Design
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Author : Tad Crawford
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-23
Aiga Professional Practices In Graphic Design written by Tad Crawford and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Design categories.
"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Aiga Professional Practices In Graphic Design
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Author : Tad Crawford
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2008
Aiga Professional Practices In Graphic Design written by Tad Crawford and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Architecture categories.
“Provides definitive guidelines on all aspects of the graphic design business.”—FYI Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. • Newly revised and expanded version of an industry classic • Up-to-the-minute! Includes web, interactive, and green design, new legislation • Each chapter written by an authority on the subject
Aiga Professional Practices In Graphic Design
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Author : American Institute of Graphic Arts
language : en
Publisher: Allworth Communications, Inc.
Release Date : 1998
Aiga Professional Practices In Graphic Design written by American Institute of Graphic Arts and has been published by Allworth Communications, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Architecture categories.
Designers and their attorneys, agents, and clients can rely on this guide for the latest information on standards that govern the graphic design field.
Talent Is Not Enough
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Author : Shel Perkins
language : en
Publisher: Pearson Education
Release Date : 2010-04-22
Talent Is Not Enough written by Shel Perkins and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-22 with Art categories.
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” Marty Neumeier, author of Zag and The Brand Gap
Talent Is Not Enough
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Author : Shel Perkins
language : en
Publisher: New Riders
Release Date : 2006
Talent Is Not Enough written by Shel Perkins and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Commercial art categories.
&>—Frank Maddocks, President, Maddocks & Company This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • How to market your services successfully • The best way to determine pricing for your services • How to avoid common legal pitfalls • How to structure projects for success • The secrets of successful teams • How to sustain your business long-term Talent Is Not Enoughprovides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Marketing communications • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Motion graphics • Environmental design • Industrial design • Interaction design Talent Is Not Enoughis an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. BONUS Watch for free chapters online! www.talentisnotenough.com
The Aiga Guide To Careers In Graphic And Communication Design
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Author : Juliette Cezzar
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-03-08
The Aiga Guide To Careers In Graphic And Communication Design written by Juliette Cezzar and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-08 with Design categories.
What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.
Starting Your Career As A Graphic Designer
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Author : Michael Fleishman
language : en
Publisher: Simon and Schuster
Release Date : 2014-06-03
Starting Your Career As A Graphic Designer written by Michael Fleishman and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Design categories.
The ultimate source for beginning professionals, working professionals looking to make a change, and entrepreneurs wanting to go out on their own, this friendly guide details every business aspect of commercial graphic design, including how to: • Create a portfolio • Make initial contacts • Develop a financial plan • Set up an office • Acquire supplies and equipment • Price your own work • Market on the Web • Nurture a growing freelance business • And much more In a market-by-market survey, the author devotes entire chapters to selling one’s work within every venue, including magazines, ad agencies, book publishers, greeting card companies, small business, and Web sites. This is the most useful book on the market for honing the business skills of freelance illustrators and graphic designers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Managing The Design Process Concept Development
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Author : Terry Stone
language : en
Publisher: Rockport Publishers
Release Date : 2010-07-01
Managing The Design Process Concept Development written by Terry Stone and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-01 with Design categories.
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
The Graphic Designer S Guide To Pricing Estimating And Budgeting
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Author : Theo Stephen Williams
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-29
The Graphic Designer S Guide To Pricing Estimating And Budgeting written by Theo Stephen Williams and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Design categories.
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Adobe Flash Cs3 Professional Bible
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Author : Robert Reinhardt
language : en
Publisher: John Wiley & Sons
Release Date : 2007-10-08
Adobe Flash Cs3 Professional Bible written by Robert Reinhardt and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-08 with Computers categories.
Two of the savviest Flash experts in the industry show you how to add impact to your Web content. Robert Reinhardt and Snow Dowd know all the techniques and tricks, and they take you under the hood in this one-stop total reference guide to Flash CS3 Professional. Follow their tutorials, learn from cool examples, and discover insider secrets you won't find in any other book. Don't miss the special 16-page color insert loaded with spectacular examples. Also includes a CD-ROM. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.