Akzeptanz Kologischer Produktalternativen
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Akzeptanz Kologischer Produktalternativen
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Author : Katja Rudolph
language : de
Publisher: Springer-Verlag
Release Date : 2019-04-11
Akzeptanz Kologischer Produktalternativen written by Katja Rudolph and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-11 with Business & Economics categories.
Umweltschutz stellt für Konsumenten ein Thema von hoher Relevanz dar, spiegelt sich allerdings nicht gleichermaßen im Kaufverhalten wider. Katja Rudolph untersucht, wie die Akzeptanz von ökologischen Produktalternativen gesteigert werden kann. Sie betrachtet, wie Schemainkongruenz in der Produktpräsentation die Akzeptanz von ökologischen Produktalternativen beeinflusst und durch welche Faktoren dieser Effekt moderiert wird. Auf Grundlage der Ergebnisse werden konkrete Handlungsimplikationen für die Vermarktung ökologischer Produktalternativen abgeleitet.
Akzeptanz Kologischer Produktinnovationen Im Automobilbereich
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Author : Isabel Maria Staufer
language : de
Publisher: Springer-Verlag
Release Date : 2014-10-21
Akzeptanz Kologischer Produktinnovationen Im Automobilbereich written by Isabel Maria Staufer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-21 with Business & Economics categories.
Isabel Maria Staufer untersucht, inwiefern sowohl die Markenliebe als auch die ökologische Werthaltung eines Konsumenten als Steuerungsinstrumente innerhalb eines Kaufentscheidungsprozesses bei Produktinnovationen fungieren können. Auf Grundlage einer verhaltenstheoretischen Untersuchung, die den Einfluss der Markenliebe und der ökologischen Werthaltung als moderierende Variablen der Beziehungen zwischen den wahrgenommenen Innovationseigenschaften eines Konsumenten und der Einstellung gegenüber dem Kauf von Produktinnovationen analysiert, werden Implikationen für das Marketing produzierender Unternehmen gegeben.
Schlaglichter Der Forschung
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Author : Rainer Ansorge
language : de
Publisher:
Release Date : 1994
Schlaglichter Der Forschung written by Rainer Ansorge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Education, Higher categories.
Marketing Of Services
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Author : William R. George
language : en
Publisher:
Release Date : 1981
Marketing Of Services written by William R. George and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
A Guide To The Systems Of Provision Approach
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Author : Kate Bayliss
language : en
Publisher: Springer Nature
Release Date : 2021-01-04
A Guide To The Systems Of Provision Approach written by Kate Bayliss and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-04 with Business & Economics categories.
Understanding consumption requires looking at the systems by which goods and services are provided – not just how they are produced but the historically evolved structures, power relations and cultures within which they are located. The Systems of Provision approach provides an interdisciplinary framework for unpacking these complex issues. This book provides a comprehensive account of the Systems of Provision approach, setting out core concepts and theoretical origins alongside numerous case studies. The book combines fresh understandings of everyday consumption using examples from food, housing, and water, with implications for society’s major challenges, including inequality, climate change, and prospects for capitalism. Readers do not require prior knowledge across the subject matter covered but the text remains significant for accomplished researchers and policymakers, especially those interested in the messy real world realities underpinning who gets what, how, and why across public and private provision in global, national, and historical contexts.
Drucksache
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Author :
language : de
Publisher:
Release Date : 1991
Drucksache written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Germany categories.
Verhandlungen
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Author : Germany (West). Bundestag
language : de
Publisher:
Release Date : 1991
Verhandlungen written by Germany (West). Bundestag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Germany (West) categories.
Csr Und Produktmanagement
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Author : Torsten Weber
language : de
Publisher: Springer-Verlag
Release Date : 2015-05-18
Csr Und Produktmanagement written by Torsten Weber and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.
Konsumenten entscheiden bei ihrer Produktwahl heutzutage immer häufiger aufgrund sozial-ökologischer Produktattribute. Das vorliegende Buch befasst sich vor diesem Hintergrund mit theorie- und praxisrelevanten Fragestellungen rund um die verknüpften Themen „CSR“ und „Produktmanagement“. Produkte verantwortungsvoll (gemäß eines professionellen CSR-Ansatzes) zu planen und zu gestalten, erfordert in erster Linie, eine integrierte und ganzheitliche Betrachtung des kompletten Produktlebenszyklus. Um Glaubwürdigkeit im Bereich CSR zu erreichen, ist ein durchdachtes und entsprechend ausgelegtes Produktmanagement eine essentielle Grundvoraussetzung für Erfolg. Die Autoren und Experten dieses Buches zeigen wie man sozial-ökologische Aspekte im Produktmanagement berücksichtigen kann und liefern Einblicke in die Herausforderungen und Lösungsansätze einzelner Funktionsbereiche, Branchen und Forschungsfelder.
Handbook Of Research On Sustainable Consumption
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Author : Lucia A. Reisch
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-02-27
Handbook Of Research On Sustainable Consumption written by Lucia A. Reisch and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Political Science categories.
This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac
Pro Environmental Behaviors
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Author : Kiyo Kurisu
language : en
Publisher: Springer
Release Date : 2016-01-28
Pro Environmental Behaviors written by Kiyo Kurisu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Technology & Engineering categories.
This book offers a much-needed practical and conceptual guide for various pro-environmental behaviors. Written by an expert in both the environmental psychology and engineering fields, the book presents an overview of various pro-environmental behaviors (Chapter 1), the psychological background of behaviors (Chapters 2 and 3), how to survey and understand pro-environmental behaviors using questionnaires (Chapter 4) and how to know the actual environmental burdens derived by each behavior using life-cycle assessment (LCA) (Chapter 5), and measures to foster the behaviors and selected case studies for practitioners (Chapter 6). Readers will find Chapters 1, 4, and 5 particularly unique and useful; they provide an overview of many environmental behaviors and also the practical academic tools for analyzing environmental behaviors, such as questionnaire procedures, questions lists (“scales” in psychology), statistical tools, software, LCA methodologies, and databases. The book addresses the needs of academics and practitioners and is well suited as a textbook and reference guide for those studying or working in environmental engineering (systematic research), social psychology (environmental psychology), environmental education, and sustainability science. Policymakers will find the questionnaire list useful, as it can help them to grasp citizens’ environmental concerns and actual behaviors. The behavior list and LCA can be used to make manuals or guidelines for citizens to enhance environmental behaviors, and the case studies provide an informative basis for designing programs and workshops for citizens. Although the field of “pro-environmental behaviors” has been intensively dealt with by European researchers, their approaches have largely been limited to psychological viewpoints and program (education) development through small case studies. Further, the target behaviors are often limited to recycling and energy/water savings. In contrast, this book provides the first introduction to pro-environmental behaviors as a whole. As pro-environmental behaviors have become increasingly important not only in developed but also in developing countries, this publication represents a timely resource for the growing number of researchers exploring pro-environment behaviors.