All Consumers Are Not Created Equal
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All Consumers Are Not Created Equal
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Author : Garth Hallberg
language : en
Publisher: John Wiley & Sons
Release Date : 1995-10-10
All Consumers Are Not Created Equal written by Garth Hallberg and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10-10 with Business & Economics categories.
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Aba Journal
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Author :
language : en
Publisher:
Release Date : 1998-09
Aba Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-09 with categories.
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Brand name products categories.
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Marketing Accountability
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Author : Robert Shaw
language : en
Publisher: Robert Shaw
Release Date : 1997
Marketing Accountability written by Robert Shaw and has been published by Robert Shaw this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Consumer satisfaction categories.
Offensive Marketing
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Author : Hugh Davidson
language : en
Publisher: Routledge
Release Date : 2012-06-25
Offensive Marketing written by Hugh Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Social Media Marketing For Dummies
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Author : Shiv Singh
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-07
Social Media Marketing For Dummies written by Shiv Singh and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Computers categories.
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Managing Indian Brands
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Author : S Ramesh Kumar
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Managing Indian Brands written by S Ramesh Kumar and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Brand name products categories.
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Marketing And Branding
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2007
Marketing And Branding written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Managing Market Relationships
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Author : Adam Lindgreen
language : en
Publisher: Routledge
Release Date : 2017-11-28
Managing Market Relationships written by Adam Lindgreen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with Business & Economics categories.
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Customer Winback
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Author : Jill Griffin
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28
Customer Winback written by Jill Griffin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.