Ambush Marketing Im Sport Definition Konsequenzen Und Schutzma Nahmen
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Ambush Marketing Im Sport Definition Konsequenzen Und Schutzma Nahmen
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Author : Fabian Maid
language : de
Publisher: GRIN Verlag
Release Date : 2005-01-06
Ambush Marketing Im Sport Definition Konsequenzen Und Schutzma Nahmen written by Fabian Maid and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-06 with Sports & Recreation categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2,0, Ruhr-Universität Bochum, Sprache: Deutsch, Abstract: Im Bereich des Sportsponsoring erlangte in den letzten Jahren der Begriff des Ambush-Marketing1 eine große Bedeutung. Gerade in Verbindung mit großen Sportevents wie z.B. der UEFA2 Europameisterschaft 2004 kommt es immer wieder zu Werbeaktionen, die dem Ambush-Marketing zuzuordnen sind. Das erste Mal wurde diese Art des Marketing von dem Unternehmen Kodak, während den Olympischen Spiele 1984 in Los Angeles genutzt. Kodak war damals Sponsor der Fernsehübertragung der Olympischen Spiele und Sponsor des Leichtathletikteams der USA. Diese Arbeit beschäftigt sich mit der Erscheinung des Ambush- Marketing, den daraus resultierenden Folgen und sie geht der Fragestellung nach, in wieweit sich Sponsoren so wie Eventveranstalter dagegen absichern können. Zunächst soll allgemein definiert werden, was unter Ambush-Marketing zu verstehen ist, um im Folgenden einige Erscheinungsformen anhand von Beispielen aufzuzeigen. Als nächstes werden Merkmale und mögliche Ursachen aufgewiesen. Die sich daraus ergebenden Konsequenzen, sowohl für die Sponsoren, als auch für Veranstalter von Sportevents sind Inhalt des nächsten Punktes. Zum Abschluss werden, anhand von einigen Praxisbeispielen, mögliche präventive Maßnahmen gegen Ambush-Marketing benannt. Auf den durchaus bedeutungsvollen juristischen Aspekt dieses Themas, soll nicht ausführlich eingegangen werden, da der Umfang dieses Gesichtspunktes eine Abhandlung für sich darstellen könnte und den Schwerpunkt dieser Arbeit verlagern würde.
The Confessions Of Jonathan Flite
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Author : Matthew J. Beier
language : en
Publisher: Epicality Books
Release Date : 2014-07-01
The Confessions Of Jonathan Flite written by Matthew J. Beier and has been published by Epicality Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Fiction categories.
Jonathan Flite claims to have memories he can’t explain. Seven layers of them, to be exact, all belonging to a group of teenagers who disappeared from a place called Idle County in 2010—ten years before his birth. Seventeen years of anxiety, violent outbursts, and refusal to admit he is lying have landed him at Crescent Rehabilitation Center, a seaside juvenile center for rich kids, and nobody has ever dared to believe his memories might be real. Until now. On a blustery November day just three months after a nuclear terrorist attack in Geneva, Switzerland, ex-CIA psychiatrist Thomas Lumen arrives at Crescent to interview Jonathan for a book about Idle County. Fueled by his personal connection to the disappearances three decades earlier, he asks Jonathan to share what he knows—anything and everything. By reigniting this thirty-year-old mystery, however, Jonathan inadvertently becomes a target of the very same religious terrorists who attacked Geneva, and they’ll stop at nothing to keep the secrets of Idle County under wraps. Jonathan must then make a choice: to continue telling his story, or risk the safety of everyone he loves.
The Breeders
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Author : Matthew J. Beier
language : en
Publisher: Epicality Books
Release Date : 2012-01-17
The Breeders written by Matthew J. Beier and has been published by Epicality Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with Fiction categories.
The storm has come. Homosexuals, once an ostracized social minority, have taken over the world. They understood the dangers of an overpopulated planet, usurped government power, and created a culture of perfectly engineered families. But Grace Jarvis and Dex Wheelock are heterosexuals--part of the government's highly controlled backup plan for reproduction--and they have a problem: Grace is pregnant. Dex is the father. It is a crime that has only one consequence: banishment to the Antarctic Sanctuary, an isolated biological reserve where reproductive criminals are allowed to exist in peace, without disrupting the rest of civilization. Yet there are rumors that genocide has already begun and that the homosexuals are finally setting natural breeders on a path to extinction. This leaves Grace and Dex with only two choices: to succumb to the tyrannical regime, or run. They choose to run. Matthew Beier's debut novel tells the intimate story of two people bound by the force of life itself as they set out to protect their unborn child and find value for themselves in a world that has rendered them worthless. This rainbow-tinted reflection of our own society--part political satire and part dystopian thriller--is a novel you won't want to miss.
