American Automobile Advertising 1930 1980
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American Automobile Advertising 1930 1980
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Author : Heon Stevenson
language : en
Publisher: McFarland
Release Date : 2008-11-24
American Automobile Advertising 1930 1980 written by Heon Stevenson and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Transportation categories.
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Selling The Dream
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Author : Heon Stevenson
language : en
Publisher:
Release Date : 1995
Selling The Dream written by Heon Stevenson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.
The American Automobile
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Author : Yasutoshi Ikuta
language : en
Publisher: Chronicle Books (CA)
Release Date : 1988
The American Automobile written by Yasutoshi Ikuta and has been published by Chronicle Books (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with History categories.
The American Automobile An Advertising Collection
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Author : John Donovan
language : en
Publisher:
Release Date : 2021-02-26
The American Automobile An Advertising Collection written by John Donovan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-26 with categories.
An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.
Fifty Years Of American Automobile Design 1930 1980
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Author : Dick Nesbitt
language : en
Publisher:
Release Date : 1985
Fifty Years Of American Automobile Design 1930 1980 written by Dick Nesbitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Automobiles categories.
The Content Of U S Automobile Advertising 1949 73
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Author : Roy Gregory Van Til
language : en
Publisher:
Release Date : 1975
The Content Of U S Automobile Advertising 1949 73 written by Roy Gregory Van Til and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.
Early Automobiles
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Author : Jim Harter
language : en
Publisher: Wings Press
Release Date : 2015-10-01
Early Automobiles written by Jim Harter and has been published by Wings Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Transportation categories.
Image archivist and transportation historian Jim Harter follows his work, Early Farm Tractors, with an even larger collection of images from advertising line art from 1880 to 1930, this time focused on Early Automobiles. Nearly 250 entrancing illustrations -- many suitable for framing -- are gems of the art of commercial engraving. Harter provides a very substantial, detailed history of the development of the "horseless carriage" into the brands famous from the early 20th century -- racers like Stutz, Dusenberg, Stanley, as well as those that became household names like Oldsmobile, Ford, Chrysler and others. Of special interest are the dozens of successful electric automobiles that flourished for 25 years. The history includes many colorful anecdotes about early long-distance races as well as interesting details of engineering breakthroughs. Full bibliography and index.
Retro Ride
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Author : Tony Swan
language : en
Publisher:
Release Date : 2002-01-01
Retro Ride written by Tony Swan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Transportation categories.
RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades. Beautifully illustrated with original advertisements, RETRO RIDE celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising.
The Automobile In American History And Culture
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Author : Michael L. Berger
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-07-30
The Automobile In American History And Culture written by Michael L. Berger and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-30 with Social Science categories.
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Cruise O Matic
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Author : Yasutoshi Ikuta
language : en
Publisher: Chronicle Books
Release Date : 2000-02-01
Cruise O Matic written by Yasutoshi Ikuta and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-01 with Photography categories.
The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.