American Soft Drink Industry And The Carbonated Beverage Market

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American Soft Drink Industry And The Carbonated Beverage Market

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Author : K'o-ching Shih
language : en
Publisher:
Release Date : 1965

American Soft Drink Industry And The Carbonated Beverage Market written by K'o-ching Shih and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Soft drink industry categories.

A History Of The American Soft Drink Industry

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Author : John J. Riley
language : en
Publisher: Ayer Company Pub
Release Date : 1972-01-01

A History Of The American Soft Drink Industry written by John J. Riley and has been published by Ayer Company Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972-01-01 with Business & Economics categories.

Transformation And Continuity

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Author : Harold Saltzman
language : en
Publisher:
Release Date : 1999

Transformation And Continuity written by Harold Saltzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Antitrust law categories.

The Market Of Pepsi Pepsico

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Author : Andreas Penzkofer
language : en
Publisher: GRIN Verlag
Release Date : 2007-08

The Market Of Pepsi Pepsico written by Andreas Penzkofer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.

Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H

Bottled Soft Drinks

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Author :
language : en
Publisher:
Release Date : 1949

Bottled Soft Drinks written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Carbonated beverage industry categories.

Competition And Concentration

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Author : Robert D. Tollison
language : en
Publisher: Free Press
Release Date : 1991

Competition And Concentration written by Robert D. Tollison and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.

Formulation And Production Carbonated Soft Drinks

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Author : A.J. Mitchell
language : en
Publisher: Springer Science & Business Media
Release Date : 1990

Formulation And Production Carbonated Soft Drinks written by A.J. Mitchell and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Technology & Engineering categories.

This is an integrated appraisal of the production of carbonated soft drinks. It provides a basis for experienced technicians who wish to specialize further in a particular field. It is intended for personnel involved with distribution, sales, marketing and finance within the soft drink industry.

Soda Politics

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Author : Marion Nestle
language : en
Publisher: Oxford University Press
Release Date : 2015-09-07

Soda Politics written by Marion Nestle and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Medical categories.

Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.

Soda Poppery

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Author : Stephen Tchudi
language : en
Publisher: Atheneum Books for Young Readers
Release Date : 1986

Soda Poppery written by Stephen Tchudi and has been published by Atheneum Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.

Presents the history of soft drinks in America, from mineral water to caffeine-free diet soda, and provides recipes and experiments for making and using soft drinks.

Organization In The Soft Drink Industry

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Author : John J. Riley
language : en
Publisher:
Release Date : 1946

Organization In The Soft Drink Industry written by John J. Riley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Beverages categories.