A History Of The American Soft Drink Industry
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A History Of The American Soft Drink Industry
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Author : John J. Riley
language : en
Publisher:
Release Date : 1958
A History Of The American Soft Drink Industry written by John J. Riley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Carbonated beverages categories.
Organization In The Soft Drink Industry
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Author : John J. Riley
language : en
Publisher:
Release Date : 1946
Organization In The Soft Drink Industry written by John J. Riley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Beverages categories.
Soda Poppery
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Author : Stephen Tchudi
language : en
Publisher: Atheneum Books for Young Readers
Release Date : 1986
Soda Poppery written by Stephen Tchudi and has been published by Atheneum Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Presents the history of soft drinks in America, from mineral water to caffeine-free diet soda, and provides recipes and experiments for making and using soft drinks.
For God Country And Coca Cola
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Author : Mark Pendergrast
language : en
Publisher: Hachette UK
Release Date : 2013-05-14
For God Country And Coca Cola written by Mark Pendergrast and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-14 with Business & Economics categories.
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Soda And Fizzy Drinks
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Author : Judith Levin
language : en
Publisher: Reaktion Books
Release Date : 2021-08-12
Soda And Fizzy Drinks written by Judith Levin and has been published by Reaktion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-12 with Cooking categories.
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
For God Country And Coca Cola
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Author : Mark Pendergrast
language : en
Publisher:
Release Date : 2000-03-17
For God Country And Coca Cola written by Mark Pendergrast and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-17 with Business & Economics categories.
An illustrated history of the Coca-Cola soft drink company.
The Real Thing
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Author : Constance L. Hays
language : en
Publisher: Random House
Release Date : 2004-02-03
The Real Thing written by Constance L. Hays and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-03 with Business & Economics categories.
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company’s success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world’s best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story about America as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke’s great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire—and the messages poured upon an eager public gradually obscure the truth.
Sundae Best
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Author : Anne Cooper Funderburg
language : en
Publisher: Popular Press
Release Date : 2002
Sundae Best written by Anne Cooper Funderburg and has been published by Popular Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Biography & Autobiography categories.
This book is the first comprehensive, documented history of this popular institution, which millions of Americans fondly remember. For 150 years, the soda fountain was a community social center. In big cities, the neighborhood fountain had a clubby atmosphere because it drew its clientele from nearby businesses and apartment buildings. In small towns, soda fountains were very democratic because they attracted all ages and all classes of people. In both cities and small towns, soda fountains were part of the social infrastructure that held the neighborhood together. The evolution of the soda fountain reflected momentous developments in American history: urbanization, the temperance movement and Prohibition, the Great Depression, technological progress, the decline of Main Street and Center City, the Car Culture, and the growth of suburbia. The fountain's evolution was also closely tied to trends in retailing, food service, lifestyles, and the decorative arts.
For God Country And Coca Cola
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Author : Mark Pendergrast
language : en
Publisher: Scribner
Release Date : 1997
For God Country And Coca Cola written by Mark Pendergrast and has been published by Scribner this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
American Soft Drink Industry And The Carbonated Beverage Market
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Author : K'o-ching Shih
language : en
Publisher:
Release Date : 1965
American Soft Drink Industry And The Carbonated Beverage Market written by K'o-ching Shih and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Soft drink industry categories.