Amul S India

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Amul S India Based On 50 Years Of Amul Advertising By Dacuncha Communication

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Author : Gujarat Co-operative Milk Marketing Federation Ltd
language : en
Publisher: Harpercollins
Release Date : 2012-05-10

Amul S India Based On 50 Years Of Amul Advertising By Dacuncha Communication written by Gujarat Co-operative Milk Marketing Federation Ltd and has been published by Harpercollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Biography & Autobiography categories.

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

Amul S India

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Author : Gujarat Co-operative Milk Marketing Federation Ltd
language : en
Publisher: Harper Collins
Release Date : 2012-05-10

Amul S India written by Gujarat Co-operative Milk Marketing Federation Ltd and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Biography & Autobiography categories.

Amul S India 3 0 Based On 50 Years Of Amul Advertising

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Author : Various
language : en
Publisher: HarperCollins
Release Date : 2016-11-15

Amul S India 3 0 Based On 50 Years Of Amul Advertising written by Various and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Reference categories.

When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.

I Too Had A Dream

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Author : Verghese Kurien
language : en
Publisher: Roli Books Private Limited
Release Date : 2012-12-27

I Too Had A Dream written by Verghese Kurien and has been published by Roli Books Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Biography & Autobiography categories.

Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.

Amul S India

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Author : Gujarat Co operative Milk Marketing
language : en
Publisher:
Release Date : 2015-07-16

Amul S India written by Gujarat Co operative Milk Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with categories.

Verghese Kurien

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Author : Nimmy Chacko
language : en
Publisher: Amar Chitra Katha Pvt Ltd
Release Date : 1971-04-01

Verghese Kurien written by Nimmy Chacko and has been published by Amar Chitra Katha Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971-04-01 with Biographical comic books, strips, etc categories.

When Verghese Kurien stepped down from the train and on to the dusty platform in Anand, Gujarat, on 13 May, 1949, little did he know that his life was going to change unimaginably. Waiting for him was not just his own destiny but that of thousands of small, marginalised farmers who, until then, had only known exploitation and deprivation. The story of Dr. Kurien is the story of Amul. It is the story of Operation Flood, the 'billion-liter idea' that set India on the top of the world map for milk production. A die-hard patriot, Kurien was committed to the co-operative cause. He put the milk industry in the hands of the farmers, believing firmly that with ownership would come responsibility and great success. And he was right. Amar Chitra Katha traces the story of the man who is known as the 'Father of the White Revolution'

Advertising Principles And Practice

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Author : Gupta Ruchi
language : en
Publisher: S. Chand Publishing
Release Date : 2012

Advertising Principles And Practice written by Gupta Ruchi and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Trust

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Author : Tarun Khanna
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2018-08-14

Trust written by Tarun Khanna and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-14 with Business & Economics categories.

A Harvard Business School professor and international entrepreneur explains the crucial ingredient for success in the developing world. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls “ambient trust.” If a product is FDA-approved we feel confident it’s safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don’t demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug. This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it or not, it’s up to them to weave their own independent web of trust—with their employees, partners, clients, and customers—and with society as a whole. This can requires innovative approaches in places where the level of societal mistrust is so high that, as in one example Khanna provides, an official certification of quality simply arouses suspicion—and lowers sales! Using vivid examples from Brazil, China, India, Mexico and elsewhere, Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale

Wings Of Fire

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Author : Avul Pakir Jainulabdeen Abdul Kalam
language : en
Publisher: Universities Press
Release Date : 1999

Wings Of Fire written by Avul Pakir Jainulabdeen Abdul Kalam and has been published by Universities Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Biography & Autobiography categories.

Avul Pakir Jainulabdeen Abdul Kalam, The Son Of A Little-Educated Boat-Owner In Rameswaram, Tamil Nadu, Had An Unparalled Career As A Defence Scientist, Culminating In The Highest Civilian Award Of India, The Bharat Ratna. As Chief Of The Country`S Defence Research And Development Programme, Kalam Demonstrated The Great Potential For Dynamism And Innovation That Existed In Seemingly Moribund Research Establishments. This Is The Story Of Kalam`S Rise From Obscurity And His Personal And Professional Struggles, As Well As The Story Of Agni, Prithvi, Akash, Trishul And Nag--Missiles That Have Become Household Names In India And That Have Raised The Nation To The Level Of A Missile Power Of International Reckoning.

Cooking With Indian Spicebox

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Author : Namita Moolani Mehra
language : en
Publisher: eBookIt.com
Release Date : 2014-12-04

Cooking With Indian Spicebox written by Namita Moolani Mehra and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Cooking categories.

Cooking with Indian Spicebox features recipes, stories and tips for making Indian cooking both fun and easy. The book emphasizes enjoying flavorful food with friends, family, and loved ones. Grouped into modern lifestyle and entertaining-based menus such as how to throw a fabulous Chai party, having friends over for a spiced-up brunch, tapas-style Chaat parties, impressive dinner menus, healthy weeknight cooking for the family, and even a chapter featuring kid-friendly recipes, the focus is on good food and great times together! Filled with gorgeous full-color photos and featuring more than 30 go-to recipes, Cooking with Indian Spicebox is the perfect kitchen companion for Indian food fans ranging from experienced home cooks, to more casual cooks and even those too scared to boil rice. These are not recipes that require sweating over a curry for hours, and this is certainly not your typical Indian cookbook! A perfect addition to your cookbook collection and an impressive gift for a foodie friend.

Amul S India

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