An Analytical Study Of Factors Influencing The Purchase Of Organic Products In Indore City
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An Analytical Study Of Factors Influencing The Purchase Of Organic Products In Indore City
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Author : Prerna Kumar
language : en
Publisher:
Release Date : 2017
An Analytical Study Of Factors Influencing The Purchase Of Organic Products In Indore City written by Prerna Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
With growing modernization, latest agricultural food products are being seen in the market.Usage of synthetic fertilisers and pesticides has caused immense harm to the human health and to the soil. Today an increasing number of customers are shifting to organic products for consumption. Organic products are grown under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. This is a method of farming that works at grass root level preserving the reproductive and regenerative capacity of the soil, good plant nutrition, and sound soil management. The purpose behind this study is to understand the reasons behind the preference of consumers for organic products. The study also aims at determining the criteria of identifying the factors which influence and affect the purchase of organic foods by consumers in Indore city.The analysis is based on empirical data collected from consumers of organic products in Indore city.The sampling has been done based on Convenience Sampling technique to target users and customers of organic products in Indore. A Validated and Reliable questionnaire will be used to collect data from Indore. The datawill be analysed using SPSS software with factor analysis as data reduction technique to identify the various factors influencing the purchase of organic foods. The findings are discussed to draw conclusions on finding an appropriate strategy to promote organic products amongst its non-users.
A Study Of Factors Influencing The Buying Behaviour Of Youth In Indore City For Branded Apparels
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Author : Prerna Kumar
language : en
Publisher:
Release Date : 2017
A Study Of Factors Influencing The Buying Behaviour Of Youth In Indore City For Branded Apparels written by Prerna Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The present research is about the factors influencing consumer purchase decision at the store outlet for branded apparels. This study explores the popularity of branded apparels and aims to find out if youth are attracted towards branded apparels or if they prefer non-branded apparels. Consumerism and higher brand awareness has driven the Indore youth towards branded apparels. Customers in Indore are increasingly showing preference for branded labels. This study ascertains the factors influencing the customers to move on this segment and determines the major drives responsible for the consumer buying behaviour for their brand preferences. In total 200 samples were taken for this study by selecting Indore, Madhya Pradesh as the sampling frame work. Systematic random sampling was chosen as the sampling method using structured questionnaire. Exploratory factor analysis is used as a statistical tool for data analysis. Price seems to be the major driving force for the customer to decide the purchase.
Consumer Behavior And Purchase Intention For Organic Food
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Author : Justin Paul
language : en
Publisher:
Release Date : 2013
Consumer Behavior And Purchase Intention For Organic Food written by Justin Paul and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Purpose - The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/Methodology/Approach - The method used for the data collection was a face-to-face interview, using a structured questionnaire, with closed-ended questions. In total, 463 respondents participated in the survey. It was decided to use various multivariate analyses like multiple regressions, factor analysis and cluster analysis with large sample size. Findings - The results indicate that health, availability and education from demographic factors positively influence the consumer's attitude towards buying organic food. Overall satisfaction of consumers for organic food is more than inorganic food but the satisfaction level varies due to different factors. Practical Implications - This study suggests that retailers can develop effective marketing program and strategies to influence consumers positively. They can emphasize the health benefits and quality of organic food. They can make these products easily available to attract consumers to buy organic food. Originality/Value - This study provides valuable insight into consumer behavior regarding organic food by examining the factors that influence consumers' intention to purchase organic food, within the Indian context. The lessons can also be replicated in other countries for marketing organic foods.
Factors Influencing Buying Behaviour Of Organic Food
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Author : Gurmeet Kaur Matharu
language : en
Publisher:
Release Date : 2019
Factors Influencing Buying Behaviour Of Organic Food written by Gurmeet Kaur Matharu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Consumer behavior categories.
The factors that drive organic food (OF) buying intentions and consumption behaviours of young Indians is poorly understood. The research investigated these factors along with the moderating effect of cultural values. Data were obtained from 401 students from universities in India through online surveys. Attitude towards OF purchases, subjective norm, and perceived quality were found to significantly influence OF purchase intention; environmental concern, perceived consumer effectiveness and price consciousness did not. Young consumers, mostly urban, from high-income families, general social class with a culture of high uncertainty avoidance, long-term orientation and indulgence have the most favourable mindset towards OF.
Organic Produce Supply Chains In India Cma Publication No 222
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Author : Sukhpal Sigh
language : en
Publisher: Allied Publishers
Release Date : 2009-06-28
Organic Produce Supply Chains In India Cma Publication No 222 written by Sukhpal Sigh and has been published by Allied Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-28 with Business logistics categories.
This book examines the production, procurement and marketing aspects of the organic produce sector with the focus on marketing agencies and producers in each commudity/product chain. It analyses the various institutional arrangements like contract farming, networking and producer level co-ordination prevalent in this sector. Based on case studies of various type of organic players in India, both in export market as well as in domestic market.
Competitive Cities In The 21st Century
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Author : Kyeong Ae Choe
language : en
Publisher: Asian Development Bank
Release Date : 2011-10-01
Competitive Cities In The 21st Century written by Kyeong Ae Choe and has been published by Asian Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-01 with Political Science categories.
Economic challenges in developing Asian countries have become more complex: urban populations are growing at great cost to the environment, climate change has increased risks of natural disasters, and income gaps within and between developing countries are widening. These factors threaten the sustainable growth and development of urban areas, the drivers of Asia's economy. A strategic approach for inclusive growth is needed. The City Cluster Economic Development approach provides a strategic framework and a set of analytical tools, which governments, businesses, and communities can use to support the inclusive and sustainable development of competitive urban economies in Asia. Said approach was developed and tested by the Asian Development Bank to improve the basis for integrated planning and development of urban regions in Asia and the Pacific. It also elps urban managers and other city stakeholders identify action plans and determine priority investment areas.
Social And Sustainability Marketing
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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26
Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Analysis Of Urban Growth And Sprawl From Remote Sensing Data
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Author : Basudeb Bhatta
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-03
Analysis Of Urban Growth And Sprawl From Remote Sensing Data written by Basudeb Bhatta and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-03 with Science categories.
This book provides a comprehensive discussion on urban growth and sprawl, and how they can be analyzed using remote sensing imageries. It compiles views of numerous researchers that help in understanding the urban growth and sprawl; their patterns, process, causes, consequences, and countermeasures; how remote sensing data and geographic information system techniques can be used in mapping, monitoring, measuring, analyzing, and simulating the urban growth and sprawl and what are the merits and demerits of available methods and models. This book will be of value for the scientists and researchers engaged in urban geographic research, especially using remote sensing imageries. This book will serve as a rigours literature review for them. Post graduate students of urban geography or urban/regional planning may refer this book as additional studies. This book may help the academicians for preparing lecture notes and delivering lectures. Industry professionals may also be benefited from the discussed methods and models along with numerous citations.
Food Practices In Transition
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Author : Gert Spaargaren
language : en
Publisher: Routledge
Release Date : 2013-06-17
Food Practices In Transition written by Gert Spaargaren and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.
Managing Disruptions In Business
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Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2022-01-11
Managing Disruptions In Business written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-11 with Business & Economics categories.
This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.