Consumer Behavior And Purchase Intention For Organic Food
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Consumer Behavior And Purchase Intention For Organic Food
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Author : Justin Paul
language : en
Publisher:
Release Date : 2013
Consumer Behavior And Purchase Intention For Organic Food written by Justin Paul and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Purpose - The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/Methodology/Approach - The method used for the data collection was a face-to-face interview, using a structured questionnaire, with closed-ended questions. In total, 463 respondents participated in the survey. It was decided to use various multivariate analyses like multiple regressions, factor analysis and cluster analysis with large sample size. Findings - The results indicate that health, availability and education from demographic factors positively influence the consumer's attitude towards buying organic food. Overall satisfaction of consumers for organic food is more than inorganic food but the satisfaction level varies due to different factors. Practical Implications - This study suggests that retailers can develop effective marketing program and strategies to influence consumers positively. They can emphasize the health benefits and quality of organic food. They can make these products easily available to attract consumers to buy organic food. Originality/Value - This study provides valuable insight into consumer behavior regarding organic food by examining the factors that influence consumers' intention to purchase organic food, within the Indian context. The lessons can also be replicated in other countries for marketing organic foods.
Behind Ethical Consumption
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Author : Gianluigi Guido
language : en
Publisher: Peter Lang
Release Date : 2009
Behind Ethical Consumption written by Gianluigi Guido and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
Labeling Organic Food Products
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Author : Julia de Vos Arnold
language : en
Publisher:
Release Date : 2008
Labeling Organic Food Products written by Julia de Vos Arnold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Consumers Attitude And Intention Towards Organic Food Purchase
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Author : Heru Irianto
language : en
Publisher:
Release Date : 2015
Consumers Attitude And Intention Towards Organic Food Purchase written by Heru Irianto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness, organic food price, attitude, subjective norm, intentions to purchase organic food and gender. Survey method was used, with the sample containing 200 respondents intending to purchase organic food in Surakarta City, Indonesia. The analysis method employed was structural equation model (SEM). The results of research showed that health consciousness and environmental consciousness were the determinants of an individual's positive attitude to buy organic food. The effect of gender difference on attitude, intention, and behavior of purchasing organic food confirmed the previous studies descriptively stating that gender affects the organic food purchasing behavior. The implication of study is that in the future, the marketers should expose the usefulness of organic food for health and environmental maintenance to make the target consumer more motivated to buy organic food. In addition, market segmenting should be carried out based on gender.
Organic Food
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Author : Maurizio Canavari
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-31
Organic Food written by Maurizio Canavari and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-31 with Technology & Engineering categories.
The book gives an overview of the organic food sector, both in Italy and in the US. It covers economic issues raised by organic farming, taking into account the consumer's needs but also the managerial and budget constraints experienced by the farmers. The book also details how agricultural economists perform analyses dealing with organic produce at different points in the supply chain.
Consumer Purchasing Process Of Organic Food Product
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Author : Arokiaraj David
language : en
Publisher:
Release Date : 2020
Consumer Purchasing Process Of Organic Food Product written by Arokiaraj David and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The objective of the paper is to define the consumer's behavior towards organic food purchase. There are several studies results have shown that the benefits, issues and importance of organic food. The organic or natural farming stimulus the consumers to buy organic food product. The aim is to find out the factor influencing the consumers to buy an organic food product and also identify the major reasons to purchase organic in an emerging economy. The buying behavior of consumers was predicted based on trust, intention, expression, personal and social norms. Data gathered from 240 respondents in Bangalore city, India, the Structural Equation Model (SEM) was used to examine the theoretical model of consumers' behavior. The SEM result shows that trust (r =0.26), intention (r =0.34), expression (r =0.18), personal and social norms (0.33) are statistically significant with consumer behavior. Consumers Intention, personal and social norms are highly influencing the organic food product in India.
The World Of Organic Agriculture
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Author : Minou Yussefi-Menzler
language : en
Publisher: Routledge
Release Date : 2010-09-23
The World Of Organic Agriculture written by Minou Yussefi-Menzler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-23 with Nature categories.
The new edition of this annual publication (previously published solely by IFOAM and FiBL) documents recent developments in global organic agriculture. It includes contributions from representatives of the organic sector from throughout the world and provides comprehensive organic farming statistics that cover surface area under organic management, numbers of farms and specific information about commodities and land use in organic systems. The book also contains information on the global market of the burgeoning organic sector, the latest developments in organic certification, standards and regulations, and insights into current status and emerging trends for organic agriculture by continent from the worlds foremost experts. For this edition, all statistical data and regional review chapters have been thoroughly updated. Completely new chapters on organic agriculture in the Pacific, on the International Task Force on Harmonization and Equivalence in Organic Agriculture and on organic aquaculture have been added. Published with IFOAM and FiBL
Consumer Purchase Intentions Of Organic Food At The Hazelfood Market In Pretoria
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Author : Makate Henry Ramatsetse
language : en
Publisher:
Release Date : 2016
Consumer Purchase Intentions Of Organic Food At The Hazelfood Market In Pretoria written by Makate Henry Ramatsetse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Consumers categories.
This study intends to provide valuable insights into current studies of consumer behaviour towards organic food in South Africa. Potential beneficiaries of this research study include consumers, vendors and government agencies.
The Role Of Ethics On The Green Behaviour Of Organic Food In Indonesia
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Author : Ihsan Effendi
language : en
Publisher:
Release Date : 2020
The Role Of Ethics On The Green Behaviour Of Organic Food In Indonesia written by Ihsan Effendi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
This study attempts to construct the role of ethics in strengthening consumer behavior in purchasing organic food. The role of ethics is not an influencing variable but is a moderator variable. The purpose of this research is to create a model of organic products purchases in North Sumatera, Indonesia. In addition, this study aims to understand the consumers' intention of buying organic food. It also explores the moderating effect of ethics on consumer behavior. It is worth noting that the demand for organic food in North Sumatera, Indonesia, is relatively very low. Most efforts in boosting organic product demand focus on introducing these foods to the public. This includes explaining to the masses that consuming organic products will help the environment. Nevertheless, these efforts have shown no impact. The subjects of this study were consumers who purchase organic food in North Sumatera. This study was conducted using a sample of 300 respondents drawn from some local markets that sell organic food in North Sumatera, Indonesia. The results suggested that ethics strengthens attitude, and moderating variables of ethics did not have a significant impact on increasing the subjective norms of the intention in buying organic products.
Consumer Preferences For Organic Food Behavior Building Up Importance Of Pricing Information And Sensory Issues
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Author : Jessica Alejandra Avitia Rodríguez
language : en
Publisher:
Release Date : 2013
Consumer Preferences For Organic Food Behavior Building Up Importance Of Pricing Information And Sensory Issues written by Jessica Alejandra Avitia Rodríguez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The aim of this thesis is to investigate Spanish consumers purchase motivations and behavior towards organic food by means of determining the key factors that take part on building their behavior. An important contribution of this work consists on providing more evidence on consumers' underlying motivations to buy organic food for the particular case of Spain and to test the role of sensory "experience" in defining individual new WTP for a post purchasing situation. This thesis investigates the role of personal, economic and social elements in predicting Spain consumers' attitudes and purchase intentions toward organic food. It place together all the relevant variables identified by previous studies developing a new and complex behavioral model on consumers' organic decision making process. The new conceptual model is developed and tested via structural equation modeling. Results show that attitudes, knowledge, as well as environmental and health concern partially mediates the effects of trust in market agents and risk perceptions on attitudes toward organic food. Furthermore, price and subjective norms have been detected to explain organic food purchase intention. Next, this thesis analyzes the factors affecting consumer's willingness to pay (WTP) for organic food. In this context, the most widely used valuation methods have been Conjoint Analysis and Choice Experiments. However, discrete choice and conjoint data do not offer immediate financial consequences for the participants. As a consequence, consumers tend to overestimate their real WTP. For that reason, this thesis investigates approaches to incorporate incentives into the traditional conjoint and choice methodologies. In this research, we analyze the "Calibrated Auction-Conjoint Valuation method" (CACM), by comparing Non-adjusted values from a self-explicated conjoint method to the final calibrated values entered using a non-hypothetical auction in a context well suited to the CACM: preferences for sustainable farming. We noticed that consumers significantly reduced their WTP when moving from the initial stage of the CACM to the final stage, primarily by placing less importance on product prices, implying that WTP values from a self-explicated conjoint method used alone would likely lead to overstated estimates of WTP. Finally, consumers' willingness to pay and sensory "experience" is assessed through an experimental auction. Two auctions have been designed: the first consists on consumers'evaluation of different food options based on search attributes (before purchase) and the second after tasting it (simulating a post purchasing situation). In between a hedonic sensory test is performed. Simultaneously, as a complementary exercise, a trained panel sensory test has been employed to identify the main organoleptic characteristics that consumers associate with the hedonic taste satisfaction. Finally, factors affecting consumers' WTP differences in the two auctions are analyzed. We have detected that the Spanish consumers have a positive attitude towards sustainable food due to environmental concerns, health concerns, and trust in certification and market agents. However, the premium they are willing to pay for these products is lower than the current market price. Furthermore, both "search" and sensory "experience" do influence consumers' purchase behavior.